Microsoft MB-220 Microsoft Dynamics 365 Marketing Functional Consultant Exam Practice Test

You are a marketing analyst at Contoso, Ltd. The sales manager wants to post a Microsoft Dynamics 365 Customer Voice feedback survey on the company website.

The sales manager wants the entire survey to display statically in a page on the site.

What should you do?

The legal department in your company indicates that new contacts 'cannot' receive commercial tagged emails unless they opted in to receive them.

As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy.

You need to be sure that you can send out the opt-in message without sending accidental commercial messages.

What do you need to set as default values on the preference attributes on a contact?

You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored.

You need to determine the cause of this issue.

What could be the cause?

Your marketing department needs to create a simple customer journey, to send marketing emails to female win* enthusiasts, over 40 years old. who live in Europe. You need to make sure that newly added wine enthusiasts also receive this email.

How should you define who to include in this customer journey?

You currently have a dynamic marketing segment for anyone living in Singapore that is not based on a template. You need to update this segment to be anyone living in Singapore who has also opened an email this year.

What should be done to the marketing segment?

Your marketing users are running a real-time journey for all contacts with an email address. It is important to address each recipient with their first name in the email.

You need to ensure that each contact is addressed appropriately, "Valued Customer" should be used if the recipient's first name is not captured in the system.

What should you do?

Your company sells its products through distributors to other businesses. You are responsible for marketing to the distributors.

For the next year, the vice president (VPJ of the sales department wants the marketing team to support their sales efforts by sending a weekly email to Primary Contacts for Distributor Accounts The email, which you have already developed, will include a list of all open opportunity records for each Distributor. The sales VP will be reviewing the Open and Click rates for the weekly email each week.

You need to enable this email to be sent each week for a year

What should you do?