Adobe AD0-E207 Exam Questions Instant Access

Question 1

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

ARegistration Form Completion Rate

BReturn Visitation Rate

CRegistered Visitor Transaction Rate

DRegistered Visitor Form Start Rate

EUnregistered Visitor Registration Form Start Rate

Answer : A, E

Business Goal: Increase website account registrations by tracking relevant metrics.

Key Dimensions and Metrics: Visitor Login Status, Form Name, Form Starts, Forms Submitted With Errors, Forms Submitted Successfully.

Calculated Metrics:

Registration Form Completion Rate: Measures the percentage of forms started that are successfully completed, providing insights into form usability and effectiveness.

Return Visitation Rate: Tracks how often visitors return but is not directly related to registration form completion.

Registered Visitor Transaction Rate: Useful for post-registration analysis but not directly for increasing registrations.

Registered Visitor Form Start Rate: Redundant as registered visitors are less relevant for new registrations.

Unregistered Visitor Registration Form Start Rate: Tracks the engagement of unregistered visitors with the registration form, crucial for understanding initial interest.

Explanation:

Registration Form Completion Rate: Essential for evaluating the effectiveness of the registration form.

Unregistered Visitor Registration Form Start Rate: Provides insights into how many new visitors are interested in registering, a direct indicator of potential registration increase.

Verification: According to Adobe's Measurement Planning documentation, these calculated metrics are vital for tracking and improving form conversion rates (Adobe Measurement Planning Guide).

Question 2

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.

Currently Activity Map is collecting the Pll contained in some of their links.

How should the Architect disable Activity Map?

ASet s.trackExternalLinks to false

BSet s.tracklnlineStats to false

CSet s.linkName to false

DSet s.linkURL to false

Answer : B

Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.

Method:

s.trackInlineStats: Setting this to false disables Activity Map tracking.

Explanation:

s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.

Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by setting s.trackInlineStats to false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).

Question 3

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

A$100 against merch.category1 and $100 against merch_category2 for linear allocation

B$100 against merch.category1 for original allocation

C$200 against merch_category2 for most recent allocation

D$200 against merch.category1 for original allocation

E$100 against merch_category2 for most recent allocation

Answer : A, E

When merchandising is enabled in Adobe Analytics, revenue attribution can vary based on the allocation method:

Linear Allocation: Distributes revenue equally across all instances of the product view and add-to-cart events. Thus, $100 would be attributed to both merch_category1 and merch_category2.

Most Recent Allocation: Attributes the revenue to the most recent instance of the variable. Thus, $100 would be attributed to merch_category2.

This approach ensures that revenue attribution accurately reflects user interactions with products.

Question 4

A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

AVia logic in the tag management system, executed on DOMReady

BVia server-side code and included in a <script> block in the page HTMLs <head> section

CVia server-side code and included in a <meta> tag in the page HTMLs <head> section

DVia DOM scraping initialized by a custom external JavaScript file

Answer : B

The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a <script> block in the page HTML's <head> section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.

Question 5

A new business requirement is submitted to start capturing the shipping cost of each order. After updating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.

s.products = ";car stereo;1;820;event100:123=23

Which code change should be made?

As.products = ';:car stereo;1 ;820;eventl 00=23'

Bs.products = ';car stereo;1 ;820;;event100=23'

Cs.products = ';car stereo;! ;820:event100=23'

Ds.products = ';car stereo;!;820;eventl00=23'

Answer : B

The issue in the original code lies in the incorrect placement of the event syntax. In Adobe Analytics, when defining events in the product string, the correct format must be followed to ensure the event is captured properly. Specifically, there needs to be a double semicolon (;;) before the event definition.

The corrected code s.products = ';car stereo;1 ;820;;event100=23' ensures that the event is recognized correctly by Adobe Analytics.

Question 6

A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.

The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.

What should the Architect do?

ACreate a new classification and upload the SAINT file

BCreate a Data Source to upload the totals

CPut the Orders and Visits into a new event using Processing Rules

DCreate a calculated metric that includes Total versions of the metrics

Answer : D

The issue arises because the calculated metric 'Orders / Visits' is not aggregating correctly at the product level in the Products report. To resolve this, the Architect should create a calculated metric that uses the Total versions of the Orders and Visits metrics. This ensures that the calculation is performed on the overall totals rather than individual line items, providing an accurate percentage of visits that resulted in purchases.

Question 7

What three are attributes of virtual report suites? (Choose three.)

ASome settings are inherited from the parent report suite

BClassification data can be uploaded

CThey are an alternative to multi-suite tagging

DThey can be added individually to permission groups

ECurrent and real-time data is supported

Answer : A, D, E

Virtual report suites in Adobe Analytics have the following attributes:

Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.

They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.

Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.

These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.

Adobe Analytics Architect Master AD0-E207 Exam Questions