Adobe AD0-E213 Exam Questions Instant Access

Question 1

Which of the following scenarios would justify the use of the feature "processing rules" in adobe analytics? Select all that apply.

AProduct manager has launched a new iOS/Android app and data is being captured in context variable. It needs to be mapped over to eVar/props

BA product manager is looking to capture user agent in an eVar but doesn't want to request the release manager for another build in production

CProduct Marketing team has launched a new social media marketing campaign and would like to see campaign performance in last touch channel report

DThe page name for checkout is 'checkout'. Product manager would like to fix the historical values that have been captured so far in pages report

Answer : A, D

The scenarios that would justify the use of the feature 'processing rules' in Adobe Analytics are A and D. Processing rules allow users to define conditions and actions to transform data as it enters the reporting interface. In scenario A, processing rules can be used to map the context variable to eVar/props. In scenario D, processing rules can be used to fix the historical values captured in the pages report. Details can be found in the Adobe Analytics Developer Professional study guide.

Question 2

What is the first step for data to get from the developer's page into the reports in Adobe Analytics?

AAnalytics code is served via the data layer and Adobe Launch.

BThe website invokes the image request.

CVisitor arrives at the digital experience.

Answer : A

The first step for data to get from the developer's page into the reports in Adobe Analytics is for the analytics code to be served via the data layer and Adobe Launch. This allows the page to collect and send data to the Adobe servers, which then processes the data and saves it into the designated report suite. This data is then used to generate reports that are available to view in the Adobe Analytics interface.

Question 3

When may a report in Adobe Analytics show "Unspecified" in the output?

AUsing segments where components are not accessible.

BAn event fires without a conversion variable.

CPages fire outside internal URL filters.

Answer : A

When an event is fired without a conversion variable being set, the output for that event in a report in Adobe Analytics will show 'Unspecified'. This happens when data is sent to Adobe Analytics from the page but the conversion variable is not set or is set to an empty value. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf

Question 4

Which type of data element is used in the Adobe Experience Platform to identify search terms on a retail website?

AQuery string parameter

BJavaScript variable

CCookies

Answer : A

According to the Adobe Analytics Developer Professional study guide, query string parameters are used in the Adobe Experience Platform to identify search terms on a retail website. Query string parameters are the portion of a URL that follows the question mark (?) and contains key-value pairs that provide additional information about the request. For example, a URL containing a query string parameter might look like this: www.example.com/search?term=shoes. In this example, the query string parameter is 'term=shoes', which indicates that the search term being used is 'shoes'.

Question 5

A Product Manager has deployed analytics on the website by simply including app measurement code on every page as part of the header tag in page's HTML. Which of the following values would you expect to see in the pages report in adobe analytics?

Apage title

Bpage name

Cpage url

Answer : B

In Adobe Analytics, the Page report provides a view into the performance of individual pages on a website. Page names are generated automatically from the URL of the page and are used to provide a hierarchical view of the website's structure. The other values, such as page title and URL, are also captured and are available in the Page report, but they are not used to generate the page names.

Question 6

Which web security method among the following supported Experience Cloud ID?

ASame-origin policy (SOP)

BCross-site request forgery (CSRF)

CCross-Origin Resource Sharing (CORS)

Answer : C

CORS is a web security method that allows for limited cross-domain communication and is supported by Experience Cloud ID. It enables web applications to access resources located on a different domain than the one from which the request originated. This is important for ensuring that web applications are secure and that data is not leaked to malicious actors. CORS is implemented by setting certain headers on the server, allowing the web application to access resources from different domains. Additionally, CORS can also be used to authenticate users, allowing for secure access to resources.

Question 7

An analytics manager at XYZ company is looking to upload email campaign metadata and event data into Adobe Analytics so that he/she can monitor campaign and website performance together. Which Adobe Analytics API can the manager be advised to use? Select all that apply.

AReport Suite API

BData Sources API

CEvents API

DClassifications API

Answer : B, C

The manager should use the Data Sources API to upload email campaign metadata and event data into Adobe Analytics. The Data Sources API allows users to upload and manage data from various sources, including emails, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Adobe Analytics Developer Professional AD0-E213 Exam Questions