Adobe Analytics Developer Professional AD0-E213 Exam Questions

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Total 50 questions
Question 1

An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month. What are two ways the analyst can address this change? (Choose two.) Select all that apply.



Answer : A, B

The two ways to address this change are as follows: A. Right-click on the request cell, and added depended Request > Breakdown. This option allows you to add a breakdown to the existing request and view the results by the chosen dimension. B. Edit the existing request and select the Dimension 'Country' in the first step of the request wizard and 'Month' in the second step of the request wizard. This option allows you to edit the existing request and specify the dimensions that you want to use. For more information, please refer to the Adobe Analytics Developer Professional study guide.


Question 2

A Solution Design Reference (SDR) Document indicates that the developer needs to count the number of times a specific page is seen by online users. Which data object can be used for this purpose?



Answer : B

The data object that can be used to count the number of times a specific page is seen by online users is page views. The page view metric is used to track and measure the number of times a page has been viewed by visitors. This metric is useful for understanding how often users visit a particular page and can be used to track engagement on a website or application.

In Adobe Analytics, a Page View is defined as an instance of a page being loaded in a browser. When a user loads a web page, Adobe Analytics counts it as a page view. Page Views are used to measure the popularity of a page on a website and the amount of traffic it receives.


Question 3

Which type of data element is used in the Adobe Experience Platform to identify search terms on a retail website?



Answer : A

According to the Adobe Analytics Developer Professional study guide, query string parameters are used in the Adobe Experience Platform to identify search terms on a retail website. Query string parameters are the portion of a URL that follows the question mark (?) and contains key-value pairs that provide additional information about the request. For example, a URL containing a query string parameter might look like this: www.example.com/search?term=shoes. In this example, the query string parameter is 'term=shoes', which indicates that the search term being used is 'shoes'.


Question 4

When a segment is created from within a report by dragging a component on the segment area, how is it possible to re-use It in another report?



Answer : A

This is according to the Adobe Analytics Developer Professional study guide, Section 10.2.4 (https://www.adobe.com/content/dam/acom/en/devnet/acrobat/pdfs/adobe-analytics-developer-professional-study-guide.pdf). To make a segment available in other reports, you must edit the segment and check the box to make the segment public. Once the segment is made public, it will be available in other reports in the segment list.


Question 5

What is the default adaptor used by Adobe Launch for tag-based analytics implementation?



Answer : B

The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai. Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.


Question 6

What improvement tags provide over similar systems?



Answer : B

The correct answer is B. No use of document.write () where Chrome doesn't allow it [1]. Tags provide several improvements over similar systems [1], including: no use of document.write () where Chrome doesn't allow it; the Page Top and Page Bottom rules can be avoided; custom action scripts within a rule are loaded sequentially [1], but are executed in parallel; and tags can be used to report on custom events. This is referenced in the Adobe Analytics Developer Professional study guide section on the Tag Management System.


Question 7

Which of below parameter is report suite determines where data will be kept and reported?



Answer : A

The Saccount parameter is a report suite identifier that tells Adobe Analytics where to store data and how to report on it. This parameter must be included in any tracking call sent to Adobe Analytics. For more information, please refer to the Adobe Analytics Developer Guide [1], which provides detailed instructions and code examples for tracking with Adobe Analytics. Additionally, you can find more information on the Saccount parameter in the Adobe Experience Platform Web SDK documentation [2], which provides detailed information on tracking with the Web SDK.

[1] https://marketing.adobe.com/resources/help/en_US/sc/implement/developer_guide.html [2] https://aep-sdks.gitbook.io/docs/resources/web-sdk/web-sdk-reference/parameters-reference/s_account


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Total 50 questions