Adobe AD0-E207 Exam Questions Instant Access

Question 1

A retail company is tracking the following:

* An event for clicks on navigation

* An eVar for navigation items clicked on

* A conversion syntax merchandising eVar tracking navigation as a product finding method (PFM)

The company is in the beginning stages of a site redesign and wants to optimize their navigation system.

Before they can optimize, the company needs to benchmark how effectively their current navigation system brings visitors deeper into the site to find products.

Which metric should the Architect use?

A(Units) -r (orders where Navigation is the PFM)

BNavigation click-through rate (Navigation clicks * page views)

CNavigation usage rate per visit (Navigation clicks * visits)

D(Product Views with Navigation as the PFM) * (Navigation clicks)

Answer : C

To benchmark the effectiveness of the current navigation system, the Architect should look at the navigation usage rate per visit. This metric, calculated by multiplying the number of navigation clicks by the number of visits, provides insight into how often visitors are engaging with the navigation system on a per-visit basis. It helps to understand the relative frequency of navigation usage, which is crucial for optimizing the system and ensuring that it effectively helps users to explore the site and find products.

Question 2

Which two are standard metrics? (Choose two.)

ACheckouts

Bevent! 0

Cpurchase

DSign-ups

EOrders

Answer : C, E

Standard metrics in Adobe Analytics are those that come pre-configured within the platform and are commonly used across various types of implementations. These include:

Purchase: Tracks the completion of a purchase transaction.

Orders: Records the number of orders placed.

These metrics are essential for eCommerce tracking and are part of the standard set of metrics available in Adobe Analytics.

Question 3

A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.

Which variable should the Architect map to dataLayer.url?

As.pageURL

Bs.linklnternalFilters

Cs.url

Ds.spaURL

Answer : A

For Single Page Applications (SPAs), it is important to capture the URL changes correctly. The s.pageURL variable should be mapped to dataLayer.url to ensure that Adobe Analytics captures the correct URL each time the state changes in the SPA. This allows accurate tracking of user navigation within the SPA framework.

Question 4

A company has a website with many forms.

The company wants the ability to report on:

* Form errors per visit

* Form errors per form

* Successful form submissions

Which three variables should be used to meet these requirements? (Choose three.)

AEvent for 'Forms Submitted with Errors'

Bs.pageType='errorPage'

CEvent for 'Visit Number'

DeVar for 'Form Type'

EEvent for 'Forms Submitted Successfully'

Answer : A, D, E

Business Requirement: The company wants to track successful and unsuccessful form submissions and identify the types of forms being submitted.

Variables and Metrics Needed:

Event for 'Forms Submitted with Errors': Captures instances where forms are submitted but contain errors.

eVar for 'Form Type': Identifies the type of form being submitted, which is crucial for analyzing different form performance.

Event for 'Forms Submitted Successfully': Captures instances where forms are successfully submitted.

Explanation:

Event for 'Forms Submitted with Errors': Essential for understanding and improving form completion processes by identifying where users encounter issues.

eVar for 'Form Type': Provides detailed breakdowns of form performance by type, aiding in targeted improvements.

Event for 'Forms Submitted Successfully': Measures the completion rate of forms, which is critical for business metrics.

Verification: According to Adobe Analytics best practices, using specific events for tracking successful and error submissions alongside eVars for categorization provides comprehensive insights (Adobe Analytics Implementation Guide).

Question 5

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

AQuery siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order

BQuery string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order

CQuery string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

DQuery string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order

Answer : C

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

Question 6

A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.

The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.

What should the Architect do?

ACreate a new classification and upload the SAINT file

BCreate a Data Source to upload the totals

CPut the Orders and Visits into a new event using Processing Rules

DCreate a calculated metric that includes Total versions of the metrics

Answer : D

The issue arises because the calculated metric 'Orders / Visits' is not aggregating correctly at the product level in the Products report. To resolve this, the Architect should create a calculated metric that uses the Total versions of the Orders and Visits metrics. This ensures that the calculation is performed on the overall totals rather than individual line items, providing an accurate percentage of visits that resulted in purchases.

Question 7

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked:

* Page names

* Form names

* A counter event for each page of the checkout flow

* s.products populated on each page of the checkout flow

Which approach should the Architect recommend?

ACopy tracking calls from global report suite to site report suite via VISTA Rules

BImport web server log data via Data Sources

CSend tracking calls using CNAME pointer

DSend tracking calls server-side via Data Insertion API

Answer : D

To track website usage without visitors seeing which data points are being collected, the recommended approach is to send tracking calls server-side via the Data Insertion API. This method allows for the collection of page names, form names, a counter event for each page of the checkout flow, and the s.products variable while keeping the tracking logic and data points hidden from the client side.

Adobe Analytics Architect Master AD0-E207 Exam Questions