Adobe AD0-E207 Exam Questions Instant Access

Question 1

What three are attributes of virtual report suites? (Choose three.)

ASome settings are inherited from the parent report suite

BClassification data can be uploaded

CThey are an alternative to multi-suite tagging

DThey can be added individually to permission groups

ECurrent and real-time data is supported

Answer : A, D, E

Virtual report suites in Adobe Analytics have the following attributes:

Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.

They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.

Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.

These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.

Question 2

A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.

The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.

What should the Architect do?

ACreate a new classification and upload the SAINT file

BCreate a Data Source to upload the totals

CPut the Orders and Visits into a new event using Processing Rules

DCreate a calculated metric that includes Total versions of the metrics

Answer : D

The issue arises because the calculated metric 'Orders / Visits' is not aggregating correctly at the product level in the Products report. To resolve this, the Architect should create a calculated metric that uses the Total versions of the Orders and Visits metrics. This ensures that the calculation is performed on the overall totals rather than individual line items, providing an accurate percentage of visits that resulted in purchases.

Question 3

For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.

During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants "Mobile" to receive credit.

Which configurations should the Architect apply?

AConfigure an eVar as Merchandising with Original Value (First) allocation and set the expiration to 3rd Visit.

BConfigure an event to capture the revenue and enable the participation and set the expiration of the visit to 90 days.

CConfigure an event as Merchandising event to capture the revenue and set the expiration of the visit to 30 days.

DConfigure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.

Answer : D

Business Requirement: The company wants to ensure that the original search term ('Mobile') receives credit for the purchase, despite subsequent searches.

Understanding Merchandising eVars: Merchandising eVars are used to attribute success events (like purchases) to specific values captured earlier (like search terms).

Allocation and Expiration Settings:

Original Value (First) Allocation: This setting ensures that the first value captured (in this case, 'Mobile') remains attributed to the visitor, regardless of subsequent values.

Expiration Setting: Setting the expiration to the purchase event ensures that the value ('Mobile') remains active until the visitor makes a purchase.

Explanation:

Configure an eVar as Merchandising Variable: This allows tracking specific values like search terms in relation to product views and purchases.

Original Value (First) Allocation: Ensures that the initial search term ('Mobile') gets credit.

Expiration to Purchase Event: Keeps the eVar value until the purchase is made, ensuring accurate attribution.

Verification: According to Adobe Analytics documentation on Merchandising eVars, using Original Value allocation with appropriate expiration settings ensures correct attribution of original search terms to final purchases (Adobe Analytics Implementation Guide).

Question 4

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)

ARegistration Form Completion Rate

BReturn Visitation Rate

CRegistered Visitor Transaction Rate

DRegistered Visitor Form Start Rate

EUnregistered Visitor Registration Form Start Rate

Answer : A, E

Business Goal: Increase website account registrations by tracking relevant metrics.

Key Dimensions and Metrics: Visitor Login Status, Form Name, Form Starts, Forms Submitted With Errors, Forms Submitted Successfully.

Calculated Metrics:

Registration Form Completion Rate: Measures the percentage of forms started that are successfully completed, providing insights into form usability and effectiveness.

Return Visitation Rate: Tracks how often visitors return but is not directly related to registration form completion.

Registered Visitor Transaction Rate: Useful for post-registration analysis but not directly for increasing registrations.

Registered Visitor Form Start Rate: Redundant as registered visitors are less relevant for new registrations.

Unregistered Visitor Registration Form Start Rate: Tracks the engagement of unregistered visitors with the registration form, crucial for understanding initial interest.

Explanation:

Registration Form Completion Rate: Essential for evaluating the effectiveness of the registration form.

Unregistered Visitor Registration Form Start Rate: Provides insights into how many new visitors are interested in registering, a direct indicator of potential registration increase.

Verification: According to Adobe's Measurement Planning documentation, these calculated metrics are vital for tracking and improving form conversion rates (Adobe Measurement Planning Guide).

Question 5

For an online retail company, propl 7 and prop24 are used to collect link name and link type respectively, and are sent via an s.tl() call.

An Architect is assigned to create a segment at a visitor level where the propl 7 was set to "Checkout' , prop24 was set to 'custom link' , and a product xyz" was purchased in the same visit.

How should the Architect build this segment?

AVisit container (product = 'xyz') > Visitor container > Hit (propl7 = 'Checkout and prop24 = 'custom link')

BVisit container (product = 'xyz') > Hit (propl 7 = 'Checkout' and prop24 = 'custom link')

CVisitor container > Visit container (product - 'xyz') > Hit (prop! 7 = 'Checkout' and prop24 = 'custom link')

DHit (propl7 = 'Checkout' and prop24 = custom link') > Visit container (product = *xyz') > Visitor container

Answer : C

To create a segment that captures visitors who engaged with a specific link type and purchased a specific product within the same visit, the following structure should be used:

Visitor container: Ensures the segment applies to the entire visitor's history.

Visit container (product = 'xyz'): Ensures that the product 'xyz' was purchased during the visit.

**Hit (prop17 = 'Checkout'

Top of Form

Bottom of Form

Question 6

For an Implementation, the data layer is correctly mapped to the data element in the browser console for eVar1. Also, the Adobe Image request in the Network tab has the value populated correctly for eVar1.

The reporting does NOT have any values for eVar1.

What are three reasons for this issue? (Choose three.)

ATracking server is incorrect.

Bprop corresponding to eVar1 is NOT enabled.

CeVar1 is NOT enabled in admin settings.

Devent corresponding to eVar1 is NOT enabled.

EeVar1 is set to expire on hit.

FReport Suite ID is incorrect.

Answer : A, C, F

Business Requirement: Ensure data captured by eVar1 is correctly reported.

Potential Issues:

Tracking server is incorrect: Data might not be sent to the correct server for processing.

eVar1 is NOT enabled in admin settings: The eVar must be enabled in the admin settings to be recorded and reported.

Report Suite ID is incorrect: Data might be sent to the wrong report suite, causing discrepancies in reporting.

Explanation:

Tracking server is incorrect: Ensures data reaches the correct Adobe Analytics server for processing.

eVar1 is NOT enabled in admin settings: Critical to have eVar1 enabled for it to collect and report data.

Report Suite ID is incorrect: Ensures data is reported in the correct report suite.

Verification: According to Adobe Analytics troubleshooting documentation, ensuring the correct tracking server, enabled eVars, and correct Report Suite ID are fundamental steps in diagnosing reporting issues (Adobe Analytics Troubleshooting Guide).

Question 7

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:

1. Product Name (in eVar2)

2. Product SKU

3. Product Level Coupon Code (in eVarl)

4. Product Level Discount (in eventl)

A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29

Which s.products syntax should be used?

A';atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00';

B';Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro';

C;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

D';atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

Answer : D

To correctly capture the specified data in Adobe Analytics, the s.products syntax needs to be properly formatted to include the product SKU, quantity, price, and custom variables and events. The correct format is:

SKU: atp29

Quantity: 1

Price: 700.00

Event1: 70.00 (discount)

eVar1: SUMMER10 (coupon code)

eVar2: Amaze Touch Pro (product name)

The correct syntax is:

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s.products = ';atp29;1 ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

This format ensures that all the specified information is correctly captured and recorded in Adobe Analytics.

Adobe Analytics Architect Master AD0-E207 Exam Questions