Adobe AD0-E207 Exam Questions Instant Access

Question 1

What are three uses of Processing Rules? (Choose three.)

AClean up misspelled site sections

BPopulate campaign with a query string parameter

CCopy an eVar into a prop to see pathing

DAdd classification rules for props and eVars

ERead eVar values from the product string

Answer : A, B, C

Processing Rules in Adobe Analytics are versatile and can be used for various purposes:

Clean up misspelled site sections: Corrects misspelled values in data collection to ensure accurate reporting.

Populate campaign with a query string parameter: Extracts query string parameters and uses them to populate campaign variables.

Copy an eVar into a prop to see pathing: Allows copying values from an eVar to a prop to enable pathing analysis on that variable.

These rules help maintain data quality and flexibility in reporting.

Question 2

A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.

The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.

The customer wants to be able to report on each step of the checkout as different page views.

Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

ADirect Call Event with an s.t() beacon

BClick Event with an s.t()

CDirect Call Event with an s.tl() beacon

DDOM Ready Event with an s.t()

Answer : A

Business Requirement: Track each step of the checkout process as separate page views in a Single Page Application (SPA).

Configuration:

Direct Call Event: Triggered explicitly by the application code when a user moves to the next step.

s.t() beacon: Sends a page view beacon, suitable for capturing page views in SPAs.

Explanation:

Direct Call Event: Allows developers to indicate specific points in the SPA where analytics tracking should occur.

s.t() beacon: Suitable for recording page views, capturing each step in the checkout flow as a separate page view.

Verification: According to Adobe Launch documentation, using Direct Call Events with s.t() beacons is the recommended approach for tracking page views in SPAs (Adobe Launch Implementation Guide).

Question 3

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.

Currently Activity Map is collecting the Pll contained in some of their links.

How should the Architect disable Activity Map?

ASet s.trackExternalLinks to false

BSet s.tracklnlineStats to false

CSet s.linkName to false

DSet s.linkURL to false

Answer : B

Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.

Method:

s.trackInlineStats: Setting this to false disables Activity Map tracking.

Explanation:

s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.

Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by setting s.trackInlineStats to false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).

Question 4

A new business requirement is submitted to start capturing the shipping cost of each order. After updating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.

s.products = ";car stereo;1;820;event100:123=23

Which code change should be made?

As.products = ';:car stereo;1 ;820;eventl 00=23'

Bs.products = ';car stereo;1 ;820;;event100=23'

Cs.products = ';car stereo;! ;820:event100=23'

Ds.products = ';car stereo;!;820;eventl00=23'

Answer : B

The issue in the original code lies in the incorrect placement of the event syntax. In Adobe Analytics, when defining events in the product string, the correct format must be followed to ensure the event is captured properly. Specifically, there needs to be a double semicolon (;;) before the event definition.

The corrected code s.products = ';car stereo;1 ;820;;event100=23' ensures that the event is recognized correctly by Adobe Analytics.

Question 5

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

A* Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing

B* Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days

C* Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing

D* Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit

Answer : D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

Question 6

An Architect is using dynamic variables in an Adobe Analytics implementation. eVar32 is used to collect the current page URL.

Which syntax should be used?

As.eVar32='D=g'

Bs.eVar32='D=cp'

Cs.eVar32=*D=host'

Ds eVar32='D=url'

Answer : B

Business Requirement: Use dynamic variables to collect the current page URL in eVar32.

Method:

Dynamic Variable Syntax: D=cp references the current page URL.

Explanation:

s.eVar32='D=cp': This syntax tells Adobe Analytics to dynamically populate eVar32 with the current page URL.

Verification: According to Adobe Analytics dynamic variables documentation, using D=cp correctly references and captures the current page URL in eVars (Adobe Analytics Dynamic Variables Guide).

Question 7

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

ACreate segments for each department and share the appropriate segment with the analyst.

BCreate a global report suite with an eVar set to the department then create virtual suites based on that eVar.

CCreate individual report suites with an eVar set to the site name then create a rollup of the suites.

DCreate individual reports suites for each department and assign each analyst the access rights.

Answer : B, D

To restrict data access to different business groups based on their department, the following methods can be used:

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.

Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.

Both methods ensure that data access is properly restricted and managed according to departmental boundaries.

Adobe Analytics Architect Master AD0-E207 Exam Questions