Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

An analyst has been given a list of dimensions available to conduct an analysis on their hospital's doctor site.

The Solution Design Reference (SDR) contains:

eventl - Start Appointment Booking - Set on: Appointment Booking Start

event2 - Booking Complete - Set on: Appointment Booking Complete

eVarl - Doctor Type - Set on: event2

eVar2 - Number of Available Appointments - Set on eventl

propl -Appointment Pathing

Given the SDR, which report can be generated?

ABooking Completion Rate

BTime to Book an Appointment

CLength of Appointments

Answer : A

Given the SDR, the report that can be generated is Booking Completion Rate. This is a measure of how many visitors who started an appointment booking completed it. It can be calculated by dividing event2 (Booking Complete) by event1 (Start Appointment Booking). The other reports, Time to Book an Appointment and Length of Appointments, cannot be generated with the given SDR, as they require additional variables or data sources.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en#calculated-metric-examples

Question 2

The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.

The following items are available from the default configuration:

* prop3, which registers the product page name and is fired in the first page load

* eVar4, which registers the product page name and is fired in the first page load

* event1 2, which fires when a visitor clicks on "Request a sample'' call to action

How can the analyst accomplish the creation of this report?

AUse either prop3 or eVar4 in combination with event1 2 as a metric.

BUse prop3 in combination with event1 2 as a metric.

CUse eVar4 in combination with event1 2 as a metric.

Answer : C

The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en

Question 3

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

AThe Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

BThe Marketing Channel processing rule is using a different query string parameter.

CThe variables in the tracking code are not following a consistent taxonomy.

Answer : B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

Question 4

A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?

AThe user forgot to select 'Make this segment public'.

BThe user forgot to curate the Segment.

CThe user only selected 'Make this segment public-.

Answer : A

The reason why a member of his Product Profile Group cannot view the segment is that the user forgot to select ''Make this segment public''. When a segment is created or edited, there is an option to make it public or private under the Share With section. If the segment is private, only the creator can use it. If the segment is public, it can be shared with all users, product profile groups, or individual users who have access to the same report suite. The user did not need to curate or duplicate the segment.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en#sharing-a-segment

Question 5

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

AIt breaks a consolidated segment down into multiple granular segments.

BIt provides the ability to consolidate more granular segments into one combined segment.

CIt bypasses the limit on the number of segments per report.

Answer : B

Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview

Question 6

In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.)

ARepresenting geo segmentation data about visitor location on the DMA or Zip Code level

BUsing IP address or Latitude/Longitude

CBuilding a Map Visualization using one metric (including calculated metrics)

DBuilding a Map Visualization using two or more metrics (including calculated metrics)

Answer : A, C

A Map Visualization can be built by representing geo segmentation data about visitor location on the DMA or Zip Code level, which are two dimensions that can be used in a map. Alternatively, a Map Visualization can be built by using one metric (including calculated metrics) that can be applied to any dimension that has geographic data associated with it, such as country or region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en#map-visualization-requirements

Question 7

Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

AUse the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

BUse the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change

CUse the Summary Number visualization, click the Visualization settings, and select Percentages

Answer : B

The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage change between the two numbers, you need to click the Visualization settings and select Show Percent Change.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.html?lang=en

Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test