Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

Refer to the exhibit.

The date range is applied at the panel level, and a different date range is applied on top of

the "Orders'' metric.

Which values are displayed in the table?

AProduct orders recorded last week

BOnly product orders that have been purchased both two months ago and last week

CProduct orders recorded two months ago

Answer : B

The values displayed in the table are only product orders that have been purchased both two months ago and last week. This is because when a date range is applied at both the panel level and the metric level, the resulting date range is the intersection of both date ranges. In this case, since the panel date range is two months ago and the metric date range is last week, only the data that falls within both date ranges will be shown.

References: https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en#date-range-intersection

Question 2

A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.

Which tool should be used to enable this analysis?

AAdobe Experience Platform

BData Feed

CMarketing Channels

Answer : A

Adobe Experience Platform is a tool that enables data integration, analysis, and visualization across different sources and channels. It can help business owners to review historical data and create projections for the future.

References: https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en

Question 3

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

AIt breaks a consolidated segment down into multiple granular segments.

BIt provides the ability to consolidate more granular segments into one combined segment.

CIt bypasses the limit on the number of segments per report.

Answer : B

Segment stacking is a feature that allows you to combine multiple segments into one by using containers within containers. It provides the ability to consolidate more granular segments into one combined segment, which can help simplify complex segment logic or reuse existing segments. It does not break a consolidated segment down into multiple granular segments, nor does it bypass the limit on the number of segments per report.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/segments/segment-stacking.html?lang=en#segment-stacking-overview

Question 4

The Solution Design Reference (SDR) document states that the expiration setting for eVarl 1 is "never" and the allocation is Most Recent (Last).

What happens to the persisted value when there is a new value collected for eVar11?

AThe new and old values are collected separately.

BThe old value is overwritten.

CThe old value is not overwritten.

Answer : B

Since eVar11 has the allocation setting of Most Recent (Last), it means that it will always capture the last value that was set for that variable in a visit. Therefore, if there is a new value collected for eVar11, it will overwrite the old value that was previously persisted.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#allocation

Question 5

A pharmaceutical client wants to see a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive. Each product can have varying number of pages but has a unique product name included in all its URLs. The client also wants to ensure that the Products in the Freeform Table are arranged in a specific order by product name.

How would an analyst use segments to do this?

ACreate segments for all of the product names by page name and drag and drop them in order in a Freeform Table with Visits.

BCreate segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits.

CCreate a stacked segment for all of the product names by page name segments and drag and drop them in order in a Freeform Table with Visits.

Answer : B

The best way to use segments to create a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive is to create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits. The Table Builder is a tool that allows you to customize your table layout by dragging and dropping dimensions, metrics, or segments into rows or columns. Creating segments for all of the product names by page name will ensure that only the pages that belong to each product are included in the table. Dragging and dropping them in order into the Table Builder will arrange them by product name as desired.

References: https://experienceleague.adobe.com/docs/analytics/components/table-builder/table-builder-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/table-builder/table-builder-overview.html?lang=en#table-builder-in-freeform-tables

Question 6

A UI/UX manager asks an analyst to create an Analysis workspace visualization that shows all visits to English (/En) pages. The workspace is accessible by multiple stakeholders, most of whom have edit access.

Which visualization approach would be used?

ACreate a Freeform Table with Page Name and Visits. Filter Page Name by 'ends with = /en'

BCreate a Freeform Table with Page Name and Visits. Filter Page Name by 'contains = /en'

CCreate a Freeform Table with Visits and drag and drop all Page Names that contain '/en' from the left rail into the rows of the Freeform Table.

Answer : B

The best way to create an Analysis Workspace visualization that shows all visits to English (/en) pages is to create a Freeform Table with Page Name and Visits, and then apply a filter to Page Name by ''contains = /en''. This will ensure that only the pages that have ''/en'' in their name will be shown in the table, regardless of their position in the URL. Filtering by ''ends with = /en'' would exclude pages that have other parameters after ''/en'', and dragging and dropping all Page Names that contain ''/en'' would be tedious and prone to errors.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=en#filtering-data-in-a-freeform-table

Question 7

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

AThe Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

BThe Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

COccurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer : C

Occurrences is a metric that counts every hit where a dimension value is set, including page views and events. Therefore, if an entry page has more occurrences than entries, it means that visitors who entered through that page also triggered other events during their session. Entries is a metric that counts only the first hit of a visit where a dimension value is set, such as an entry page.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/occurrences.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en

Adobe Analytics Business Practitioner Expert AD0-E208 Exam Practice Test