Adobe AD0-E213 Exam Questions Instant Access

Question 1

In context of Web Analytics, datalayer is needed on the page to.

Ato communicate data to digital analytics and reporting servers,

Boptimize page load performance

Ccollect conversions data about what the visitors experience on the web page

Dinstall tag managers on web page

Answer : A

A datalayer is an object that contains the data that needs to be communicated to digital analytics and reporting servers. It is typically a JavaScript object that contains key-value pairs that represent the different data points that need to be sent to the reporting server. For more information, please refer to the Adobe Analytics Developer Professional study guide.

Question 2

When may a report in Adobe Analytics show "Unspecified" in the output?

AUsing segments where components are not accessible.

BAn event fires without a conversion variable.

CPages fire outside internal URL filters.

Answer : A

When an event is fired without a conversion variable being set, the output for that event in a report in Adobe Analytics will show 'Unspecified'. This happens when data is sent to Adobe Analytics from the page but the conversion variable is not set or is set to an empty value. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf

Question 3

In Adobe Analytics configuration with Adobe Launch, which from below are correct set of action types available in the Analytics extension? Select the correct option.

ASet Variables, Send Beacon, Clear Variables

BDefine Variables, Transfer Beacon. Clear Variables

CDefine Variables, Send Beacon, Remove Variables

Answer : A

According to the Adobe Analytics Developer Professional study guide, the set of action types available in the Analytics extension are Set Variables, Send Beacon, and Clear Variables. These actions allow you to define and set variables, send a request to Adobe Analytics, and clear variables when necessary.

Question 4

What is the default adaptor used by Adobe Launch for tag-based analytics implementation?

AMicrosoft Azure

BAkamai

CAmazon CloudFront

Answer : B

The default adaptor used by Adobe Launch for tag-based analytics implementation is Akamai. Akamai is one of the largest and most reliable networks for the delivery of content, including for analytics. It is used to reliably deliver analytics tags to visitors, ensuring that the data is captured accurately and quickly. The Akamai adaptor ensures that tags are delivered promptly and without any issues. Additionally, Akamai is highly secure and can be used to protect data from malicious actors.

Question 5

An analytics manager at XYZ company is looking to upload email campaign metadata and event data into Adobe Analytics so that he/she can monitor campaign and website performance together. Which Adobe Analytics API can the manager be advised to use? Select all that apply.

AReport Suite API

BData Sources API

CEvents API

DClassifications API

Answer : B, C

The manager should use the Data Sources API to upload email campaign metadata and event data into Adobe Analytics. The Data Sources API allows users to upload and manage data from various sources, including emails, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Question 6

A certified Adobe Analytics professional attempts to confirm that the data is on the live version of the site. What should be done immediately?

ACheck and see if similar data to the tests are in the development environment.

BConfirm from the website owners that they have pushed the tag code to production.

CNavigate to the website's homepage in Chrome and open the Adobe Experience Cloud debugger.

Answer : B

This can be done by checking the source code of the website or by asking the website owners directly. To verify that the Adobe Analytics tag code is in production, it is important to make sure that the latest version of the tag code is present in the website source code. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf

Question 7

An analytics manager at XYZ company is looking to upload order conversions into Adwords so that he/she can optimize paid search campaign performance. Which Adobe Analytics API can the manager be advised to use?

AReport Suite API

BReporting APIs

CData Sources API

Answer : C

The manager should use the Data Sources API to upload order conversions into Adwords. The Data Sources API allows users to upload and manage data from various sources, including Adwords, and to use that data to create metrics and segments in Adobe Analytics. Details can be found in the Adobe Analytics Developer Professional study guide.

Adobe Analytics Developer Professional AD0-E213 Exam Questions