Adobe Analytics Developer Professional AD0-E213 Exam Questions

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Total 50 questions
Question 1

An analytics developer has been asked by the product manager to track outbound links to identify users who have been helped by these links while filling out claim forms? Which of the following options would you suggest one should use?



Answer : A

This option allows you to track outbound links so that you can identify users who have been helped by the links while filling out claim forms.


Question 2

Which feature of Adobe Experience Cloud enables developers to control the what, when, where, and how of all the analytics tags on the website?



Answer : B

Rules in Adobe Experience Cloud enable developers to control the what, when, where and how of all the analytics tags on the website. Rules allow you to easily create and manage analytics tags using point-and-click interfaces. Rules also allow you to create conditions so that certain tags will only fire when certain criteria are met, giving you more control over the data that is collected. Rules are a powerful tool for developers, allowing them to customize the analytics tags for a website quickly and accurately.


Question 3

What can launches be used for?



Answer : B

Launch by Adobe is a tag management system that allows users to manage marketing and analytics tags on their website from a single location. Launch provides a user-friendly interface that allows users to create rules to specify when and where tags should be fired, and to manage the data that is passed to these tags.

In addition to managing tags, Launch can be used to take certain actions on web pages, such as modifying page content or user interfaces, sending data to third-party tools, or triggering events in response to user behavior.

Launch can also be used to manage the lifecycle of tags, including versioning, testing, and deployment. By using Launch, users can improve the efficiency and accuracy of their tag management, reducing the risk of errors and improving the speed of their website.

Creating a copy of source pages and classifying content within a website are not primary functions of Launch, although it may be possible to use Launch to accomplish these tasks in certain contexts.


Question 4

What type of launches can authors use to avoid repetitive work in various places of their websites?



Answer : A

Authors can use nested launches to avoid repetitive work in various places of their websites. A nested launch is a launch that is created inside of another launch, and can be used to share common settings between multiple launches. For example, if an author needs to use the same set of rules in multiple places of their website, they can create a single launch with those rules, and then nest it inside of other launches that need to use those rules. This is an efficient way of avoiding having to repeat the same work in multiple places.


Question 5

A professional is troubleshooting the production implementation and no data appears in the debugger. What needs to be done?



Answer : B

In order to troubleshoot an implementation, the professional should work with the organization's website owners to ensure that all JavaScript errors are resolved. This is because JavaScript errors can prevent data from being sent to Adobe's servers, which can cause the debugger to not show any data. For more detailed information, please refer to the Adobe Analytics Developer Professional study guide (page 8-9).


Question 6

Product owner is looking to capture outbound links user is clicking, automatically from the website without actually having to add custom code on the website. As a developer what steps would you take?



Answer : B

To capture outbound links automatically without having to add custom code on the website, you can use the s.trackExternalLinks variable, which automatically captures external links without having to add specific click tracking code. However, you need to ensure that the s.trackExternalLinks variable is set to true before the s.t() call.

According to Adobe Analytics Developer documentation on trackExternalLinks, the recommended approach is to set the s.trackExternalLinks variable to true before the s.t() call on each page, as shown in the following code:

s.trackExternalLinks = true;

s.t();

This approach ensures that the s.trackExternalLinks variable is set before the call to s.t(), which sends the data to Adobe Analytics.


Adobe Analytics Developer Documentation: https://docs.adobe.com/content/help/en/analytics/implementation/vars/page-vars/config-vars.html#section_59B0D9A9A11C4D0FAF2F6622C3D78420

Question 7

An analytics developer is implementing tracking products variable and other eCommerce metrics on an eCommerce website. Which of the following would you suggest to be the correct way of initialising products variable.?



Answer : B

This is according to the Adobe Analytics Developer Professional study guide, Section 3.7.2 (https://www.adobe.com/content/dam/acom/en/devnet/acrobat/pdfs/adobe-analytics-developer-professional-study-guide.pdf). The syntax for setting the products variable is: s.products = 'category;product;quantity[;price][;events][;eVars] The ''l'' indicates the variable is a list variable and is used with the eVars in the products variable. The quantity, price, events, and eVars are all optional, but if you are including the price, you must also include the quantity.


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Total 50 questions