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Adobe AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Exam Practice Test
Question 1
Following the first deployment of the client's news bulletin, the email was sent to brand advocates who had opted in. The Marketing team wants to visualize the peak period of reactivity.
Which out-of-the-box delivery report would a business practitioner recommend?
Answer : A
Tracking Indicator report. This out-of-the-box delivery report would help visualize the peak period of reactivity by showing when recipients opened and clicked on the email.
Adobe Campaign provides several out-of-the-box delivery reports that can help analyze and represent data for different purposes. Some of these reports are:
Tracking Indicator report: This report shows the main tracking indicators for a delivery, such as opens, clicks, bounces, etc.
Delivery Summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc.
User Activities report: This report shows the actions performed by users on a delivery, such as approval, modification, sending start/stop, etc.
Delivery Throughput report: This report shows the number of messages sent per hour for a delivery.
Question 2
When creating a new workflow, the operator wants to display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties.
Which is the correct method to enable this?
Answer : A
Question 3
During a data investigation, a business practitioner modifies workflow properties to keep the results of interim populations between two executions.
What are two purposes of this step? (Choose two.)
Answer : D, E
The two purposes of modifying workflow properties to keep the results of interim populations between two executions areD. To save data created with each run of the workflow to a list andE. To analyze data that is being passed between two activities in the workflow.
Saving data created with each run of the workflow to a list allows the business practitioner to keep track of the data generated by the workflow. This can be useful for analyzing the data and for troubleshooting any issues that may arise. Analyzing data that is being passed between two activities in the workflow can help the business practitioner to identify any issues with the workflow and to optimize the workflow for better performance.
Question 4
A client has requested that a business practitioner build a workflow to send an email every day at 5:00 pm to everyone who made a purchase in the previous 24 hours.
Which workflow activities are necessary to meet this requirement?
Answer : B
To meet this requirement, the necessary workflow activities areB. Scheduler activity, Delivery activity.
The Scheduler activity is used to schedule the workflow to run at a specific time. In this case, the workflow should be scheduled to run every day at 5:00 pm. The Delivery activity is used to send an email to everyone who made a purchase in the previous 24 hours.
Question 5
A Campaign business practitioner creates populations in four queries: A, B, C, and D. Campaign requirements state that the final targeting population can include population A or C. Anyone in both population B and D must be excluded from the final targeting population.
How should the practitioner configure the workflow?
Answer : A
the best way to configure the workflow is to use set operations such as union, intersection and exclusion. You can use these operations to combine or separate populations based on different criteria.
To achieve the campaign requirements, you need to follow these steps:
Union A and C. This operation will create a population that includes anyone in population A or C or both.
Intersect B and D. This operation will create a population that includes only those who are in both population B and D.
Exclude results of intersection BD from union AC. This operation will create a population that includes anyone in union AC except those who are also in intersection BD.
Question 6
A business practitioner wants to create a cross delivery workflow in a campaign so that customers who are subscribed to a newsletter would receive a promo in an email, then in an SMS.
What should the business practitioner do to ensure that this workflow is cross delivery?
Answer : B
Check ''Generate inbound/outbound transitions'' in the workflow execution settings of both email and mobile deliveries.
The workflow execution settings of the email and mobile deliveries should be configured to generate inbound/outbound transitions. This will ensure that the workflow is cross delivery and that customers who are subscribed to a newsletter will receive a promo in an email and then in an SMS.
Question 7
During development or testing, what are two ways a business practitioner can avoid leaving a workflow in a paused state? (Choose two.)
Answer : B, D
To avoid leaving a workflow in a paused state during development or testing, you need to ensure that the workflow has a clear ending point and that it does not wait for any external events or conditions. You can use one of these two ways:
Click on the Stop icon on the workflow task bar. This action stops the execution of the workflow immediately and displays a confirmation message.
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