Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

AVisitors. Visits. Activity Impressions

BVisitors. Visits, Page Views

CVisitors. Visits. Hits

Answer : A

Question 2

Which two options describe the purpose of any secondary success metric? (Choose two.)

AGive additional understanding to interpret gains/losses of primary success metric.

BThese metrics are only used to measure time on site and primary metrics.

CThese metrics are only used to evaluate which audiences best respond to experiences.

DEnsure that primary success metric gain is not at the cost of secondary metrics.

Answer : A, C

Question 3

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

AIt depends on the metrics

BActivity Conversion

CActivity Entry

Answer : A

Question 4

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

ATargeting

BExperiences

CGoals & Settings

Answer : C

Question 5

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

AEnable Adobe Analytics for Target to check corresponding activity reports.

BValidate if goals and settings of the activity are set properly.

CDuplicate the activity and delete the first one with an issue.

DDiagnose activity audience qualification using debugging tools.

Answer : B, D

Question 6

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

AWhen configuring the activity, the team selected the do not record data' setting.

BThe user does not have Editor access and therefore cannot view reports.

CThe incorrect environment (host group) is selected by default.

Answer : A

Question 7

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Answer : A, D

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test