Adobe AD0-E406 Exam Questions Instant Access

Question 1

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

AWhen configuring the activity, the team selected the do not record data' setting.

BThe user does not have Editor access and therefore cannot view reports.

CThe incorrect environment (host group) is selected by default.

Answer : A

Question 2

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

AThe Business Practitioner previously qualified for the 'All Visitors' Experience.

BThe Business Practitioner's geo location does not match conditions for 'US Visitors'.

C'All Visitors' n a higher priority Experience.

DAll Audiences must be mutually exclusive, so this Activity is invalid.

Answer : A, C

Question 3

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

ARun D then C

BRun B

CRun D then A.

Answer : A

Question 4

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

AAdd a Time Frame audience rule.

BSchedule a duration and activate.

CTrigger an alert and activate.

Answer : B

Question 5

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

APreferences

BExperiences

CTargeting

DSetup

Answer : B, C

Question 6

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

AIt depends on the metrics

BActivity Conversion

CActivity Entry

Answer : A

Question 7

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Adobe Target Business practitioner Expert AD0-E406 Exam Questions