Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

ANames of the criteria used

BNames of the collections used

CNames of activities tested

Answer : C

Question 2

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

ARevenue Per Visitor (RPV)

BAverage Order Value (AOV)

CCustom Scoring

Answer : A

Question 3

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

AIncrease Revenue Per Visitor (RPV).

BIncrease 'SALE' link clicks.

CIncrease Thank You pages visited.

Answer : A

Question 4

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

AEdit the CSS style sheet of the site to add a new class for the headline.

BNavigate to the Modifications panel and delete the unrequired Actions.

CSelect the headline. Edit > Text/HTML and change the text color.

Answer : A

Question 5

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

AWhen configuring the activity, the team selected the do not record data' setting.

BThe user does not have Editor access and therefore cannot view reports.

CThe incorrect environment (host group) is selected by default.

Answer : A

Question 6

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Question 7

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

AVisitors. Visits. Activity Impressions

BVisitors. Visits, Page Views

CVisitors. Visits. Hits

Answer : A

Adobe Target Business practitioner Expert AD0-E406 Exam Practice Test