Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

ALet the test run because there is sufficient evidence that there is a difference in conversion

BLet the test run because there is weak evidence that there is a difference rates.

CStop the test because there is a strong evidence that there is a difference m conversion

Answer : A

Question 2

A marketing team of an online retail company wants to run an A/B test that serves a tailored experience to each visitor, based on their individual customer profile md the behavior of previous visitors with similar profiles.

Which traffic allocation option should be suggested for this scenario?

AAuto-allocate

BAuto-target

CManual allocation and later switch it to Auto-allocate

Answer : B

Question 3

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

AFind a metric that is impacted positively by the change, and make this the primary metric.

BSegment the results by new and returning visitors, and compare their usage.

CAlter the traffic distribution to reduce the volume of traffic to the underperforming experience.

Answer : A

Question 4

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.

Which action enables an activity to be recurring every week during chat hours?

ASet the time in the Duration section of Goals & Settings.

BCreate a rule for Time Frame in Audiences.

CSet the time in the Page Delivery section in the Configure menu.

Answer : A

Question 5

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

ANetwork

BVisitor Profile

CCustom

Answer : C

Question 6

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

AAutomated Personalization

BExperience Targeting

CAn A/B test using auto-allocate

Answer : C

Question 7

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

AAdd a Time Frame audience rule.

BSchedule a duration and activate.

CTrigger an alert and activate.

Answer : B

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test