Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Question 2

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

ATo determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

BTo visualize the different combinations and decide which ones to include/exclude in the experiment

CTo visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Answer : A

Question 3

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

ALet the test run because there is sufficient evidence that there is a difference in conversion

BLet the test run because there is weak evidence that there is a difference rates.

CStop the test because there is a strong evidence that there is a difference m conversion

Answer : A

Question 4

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

AAdd a Time Frame audience rule.

BSchedule a duration and activate.

CTrigger an alert and activate.

Answer : B

Question 5

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

ANames of the criteria used

BNames of the collections used

CNames of activities tested

Answer : C

Question 6

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

AOffering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a 'compare recently-viewed credit cards' link in the hero will increase application completions.

BOffering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a 'select three cards to compare' link in the hero will increase application completions.

COffering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a 'compare our most popular cards' link in the hero will increase application starts.

Answer : B

Question 7

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

AEdit the CSS style sheet of the site to add a new class for the headline.

BNavigate to the Modifications panel and delete the unrequired Actions.

CSelect the headline. Edit > Text/HTML and change the text color.

Answer : A

Adobe Target Business practitioner Expert AD0-E406 Exam Practice Test