Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp

AThe following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

AExperience A

BExperience B

CExperience C

DExperience D

Answer : C

Question 2

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

ABounce rate

BVideo views per visit

CSite registration rate

Answer : A

Question 3

An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.

Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

AMultivariate Test

BRecommendations

CExperience Targeting

Answer : C

Question 4

A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.

Which type of audience rule should the BP use?

ATraffic Sources

BSite Pages

CTarget Library

Answer : C

Question 5

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

ABe less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

BBe less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

CBe less specific with the change: do not list the decrease in the exact number of form fields.

Answer : A

Question 6

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Question 7

An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?

ATarget API Composer

BForm-based Experience Composer

CVisual Experience Composer for assisted channels

Answer : A

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test