Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

ARevenue Per Visitor (RPV)

BAverage Order Value (AOV)

CCustom Scoring

Answer : A

Question 2

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

AThe CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

BThe CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

CThe test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

Answer : A

Question 3

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

ALet the test run because there is sufficient evidence that there is a difference in conversion

BLet the test run because there is weak evidence that there is a difference rates.

CStop the test because there is a strong evidence that there is a difference m conversion

Answer : A

Question 4

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

AA confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

BThere is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

CThe conversion rate for the test experience is greater than that of the control.

Answer : B

Question 5

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

AThe visual Experience Composer

BThe Form-based Experience Composer

CThe SPA Visual Experience Composer

Answer : B

Question 6

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

ARun D then C

BRun B

CRun D then A.

Answer : A

Question 7

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

AAutomated Personalization

BExperience Targeting

CAn A/B test using auto-allocate

Answer : C

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test