Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

AOffering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a 'compare recently-viewed credit cards' link in the hero will increase application completions.

BOffering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a 'select three cards to compare' link in the hero will increase application completions.

COffering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a 'compare our most popular cards' link in the hero will increase application starts.

Answer : B

Question 2

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Answer : A, D

Question 3

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

APreferences

BExperiences

CTargeting

DSetup

Answer : B, C

Question 4

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

AThe Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

BThe 'Match Audience Rules to See Experiences' setting is enabled, and the analyst does not qualify for Experience B.

CThe Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.

Answer : A

Question 5

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

AIt depends on the metrics

BActivity Conversion

CActivity Entry

Answer : A

Question 6

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

ATo determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

BTo visualize the different combinations and decide which ones to include/exclude in the experiment

CTo visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Answer : A

Question 7

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

AThe Business Practitioner previously qualified for the 'All Visitors' Experience.

BThe Business Practitioner's geo location does not match conditions for 'US Visitors'.

C'All Visitors' n a higher priority Experience.

DAll Audiences must be mutually exclusive, so this Activity is invalid.

Answer : A, C

Adobe Target Business practitioner Expert AD0-E406 Exam Practice Test