Adobe AD0-E452 Adobe Audience Manager Architect Exam Practice Test

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Total 81 questions
Question 1

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible. What approach should an architect take to meet the requirements?



Answer : A


Question 2

A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the ''Site Visit'' trait qualification every 60 days in AAM.

What should an architect recommend to the client to solve the problem?



Answer : D


Question 3

A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

Which two data points are necessary to meet the requirements? (Choose two.)



Answer : B, D


Question 4

A customer wants to update a rule logic for a specific trait using APIs.

Which method(s) should the architect use?



Answer : D


Question 5

A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors' experience management and testing. The company is not using any other Adobe product suite tools.

Which approach should an architect recommend for the data collection?



Answer : A


Question 6

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?



Question 7

Which three elements are part of the Customer Data Feed? (Choose three.)



Answer : C, D, E


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Total 81 questions