Adobe Marketo Engage Professional AD0-E555 Exam Questions

Answer : A

The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.

To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:

Go to the Analytics section in Marketo and click on New Report.

Select Acquisition Performance from the report types and click Create.

In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.

In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.

In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.

Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters.Reference:

1: Marketo, Reporting Best Practice, attribution, program attribution

2: Importance of Marketo Program Membership, Acquisition Program, and Success

3: Acquisition Program vs. Acquired By and what they mean - Marketo

4: Setting Acquisition Best Practices - Marketing Nation

5: Acquisition Performance Report - Marketo Docs - Product Documentation

Answer : B

In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1.In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1.This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning

Answer : B, C

Smart Lists and Static Lists are two types of lists in Adobe Marketo Engage that allow you to segment your database based on different criteria.

Smart Lists are dynamic lists that select people based on filters that you define. For example, you can create a Smart List of people who have opened an email in the last 30 days, or who have a certain job title, or who belong to a certain segment. Smart Lists are updated in real time, so whenever a person meets or no longer meets the filter criteria, they are added or removed from the list automatically.

Static Lists are static lists that are populated by list imports and flow steps. For example, you can create a Static List of people who attended a webinar, or who filled out a form, or who were manually added by you. Static Lists do not change unless you manually add or remove people from them, or use a flow step to do so. People on Static Lists remain in the list until they are removed.

Smart Lists and Static Lists have different use cases and advantages. Smart Lists are useful for creating dynamic segments that reflect the current state of your database, and for targeting people based on their behavior and attributes. Static Lists are useful for creating fixed segments that reflect a specific point in time, and for tracking the performance of specific campaigns or activities.

Smart Lists and Static Lists can also be used in different ways within Adobe Marketo Engage. Smart Lists can be used in Smart Campaign filters, triggers, and choices, as well as in email and landing page personalization. Static Lists can be used in Smart Campaign filters and choices, as well as in email and landing page personalization, but not in triggers.Reference:

Understanding Static Lists

Smart Lists 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

Answer : C

An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League2: [Event Program - Marketo Docs - Product Documentation]3: [Create an Event Program - Marketo Docs - Product Documentation]4: [Marketo Check-In App - Marketo Docs - Product Documentation]5: [Check People Into an Event - Marketo Docs - Product Documentation] :Event Program - Marketo Docs - Product Documentation:Create an Event Program - Marketo Docs - Product Documentation:Marketo Check-In App - Marketo Docs - Product Documentation:Check People Into an Event - Marketo Docs - Product Documentation

Answer : B, C

Dynamic content is a feature of Adobe Marketo Engage that allows you to customize how different people see a landing page or email based on their segmentation1.

Segmentation is the process of dividing your audience into subgroups based on a smart list rule, such as industry, location, or behavior1.

You can create different segments and apply them to different program types, such as email, landing page, or web personalization1.

To use dynamic content, you need to add dynamic content blocks into your landing page or email.These blocks tell Marketo that you want that piece of content to be different depending on which person views it1.

For example, you can have a dynamic email subject line that changes based on the recipient's industry, or a dynamic landing page headline that changes based on the recipient's location1.

You can also use snippets, which are reusable pieces of content that can be updated centrally and applied to multiple assets, such as emails or landing pages2.

Snippets can also be dynamic, meaning that they can change based on the segment of the person viewing them2.

For example, you can use a snippet as a signature in an email, and have it dynamically change the sender's name and title based on the recipient's location2.

Therefore, the two assets that can be dynamic in Adobe Marketo Engage are emails and landing pages, as they can both use dynamic content blocks and snippets to personalize the content for different segments of the audience.Reference:1:Understanding Dynamic Content | Adobe Marketo Engage2:Understanding Snippets | Adobe Marketo Engage

Answer : B

To include a unique access URL in a webinar confirmation email, the marketer would use the {{member webinar url}} token. This token is a type of Member Token, which is used to insert unique values from integrated services partners. A common use of Member Tokens is for unique URLs for webinar attendees. Each person has a unique URL to access the webinar that can be inserted using the {{member webinar url}} token. The marketer would need to create a text token called Webinar Key in the My Tokens tab of the Marketo webinar program, and copy the webinar ID from the integrated service partner (such as GoToWebinar) into the Value box. Then, the marketer would use the {{member webinar url}} token in the confirmation email content.

Answer : C

Landing pages are indraft modeuntil you approve them. Approval makes pages available in the rest of the system.When you edit an approved landing page, Marketo saves the draft, but continues to use the approved version until you approve the draft1.You can approve a landing page by selecting it, going toLanding Page Actionsand clickingApprove1.You can also approve multiple pages at once to make your life easier1.