Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

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Total 55 questions
Question 1

Which report would a marketing analyst use to find the number of people created in the Database this year, grouped by acquisition program?



Answer : A

The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.

To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:

Go to the Analytics section in Marketo and click on New Report.

Select Acquisition Performance from the report types and click Create.

In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.

In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.

In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.

Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters.Reference:

1: Marketo, Reporting Best Practice, attribution, program attribution

2: Importance of Marketo Program Membership, Acquisition Program, and Success

3: Acquisition Program vs. Acquired By and what they mean - Marketo

4: Setting Acquisition Best Practices - Marketing Nation

5: Acquisition Performance Report - Marketo Docs - Product Documentation


Question 2
Question 3

A marketing analyst needs to know the number of people in a single stream Engagement Program who will become exhausted after the next cast. The engagement program has a status of 'On.'

How would the analyst find this information?



Answer : B

An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.

A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.

A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.

Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.

The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.

The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.

To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

Navigate to the Marketing Activities area and select the Engagement Program.

Click on the Dashboard tab to open the Engagement Dashboard.

Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.


1:Engagement Programs - Marketo Docs - Product Documentation2:Create an Engagement Program Stream - Marketo Docs - Product Documentation3:Schedule an Engagement Program Cast - Marketo Docs - Product Documentation4:Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation5:Engagement Dashboard - Marketo Docs - Product Documentation6:Exhausted Content Notifications - Marketo Docs - Product Documentation

Question 4

A marketing coordinator builds a Default Program that encourages people to submit a request form on a local landing page in order to be contacted for a free product demo.

Which report would the coordinator consult to view the number of new names generated by the program?



Question 5

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?



Question 6

When cloning in Adobe Marketo Engage, which two best practices should be followed? (Choose two.)



Answer : A, C

Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.

Customization is Key (C): While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:

Custom Tags:Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.

Period Costs:Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.

Name:Use a descriptive and unique name to differentiate the cloned program from the original.

When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs12.

Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy1.This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs1.

Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program1.This helps to keep your programs organized and allows you to track the performance of each program individually1.Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original1.

While updating token names for the cloned program (option D) can be a good practice in some cases, it's not generally considered a best practice when cloning in Adobe Marketo Engage1


Question 7

A marketing manager needs to send product information to customers once per week for four weeks. Using the Engagement Program, how would the marketing manager set this up?



Answer : A

Create an Engagement Program:

Start by creating a new Engagement Program in Marketo.

Give it a descriptive name (e.g., 'Weekly Product Info Campaign').

Define the Cadence:

Choose the 'Nurture' stream type.

Set the cadence to 'Weekly.' This ensures emails will be sent out on a regular weekly schedule.

Add the Content Assets:

Drag and drop four email assets into the stream, representing the product information you want to send each week.

Arrange the emails in the desired order (week 1, week 2, etc.).

Configure Wait Steps:

Between each email asset, add a 'Wait' step.

Set the wait duration to '7 days' to create the weekly interval between emails.

Activate the Program:

Add members (your target audience) to the program.

Activate the Engagement Program to begin the automated email flow.


What is Adobe Marketo Engage:https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en

Marketo Engage User Guide (Engagement Programs):(Search the document for 'Engagement Programs' or 'Nurture Programs') - This will have more detailed instructions.

Why this is the best approach:

Efficiency:A single stream simplifies management and tracking.

Consistency:It ensures a regular, controlled flow of information over the four-week period.

Flexibility:You can easily modify the content or cadence within the stream if needed.

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Total 55 questions