Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : B

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.

A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of ''Success: 52'' in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.

Answer : C

A Smart Campaign is a workflow that automates actions based on triggers and filters.

The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.

To export the results to Excel, click the export icon at the bottom of the Results tab.

The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.

Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000.Reference::Export Smart Campaign Results to Excel:Export 20,000+ Records from Campaign Results

Answer : B

According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.

There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.

Event programs are used for live or online events that have a specific time and date1.They help coordinate, facilitate, and track the event activities and outcomes1.

Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1.They help deliver relevant and personalized messages to prospects and customers over time1.

Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1.They help send targeted and timely emails to large audiences1.

Default programs are used for anything that is not an event, engagement, or email program1.They can be customized for various use cases and scenarios1.

Therefore, the correct answer is B.Event, Engagement, Email, Default.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League

Answer : B

One of the key features of Smart Campaigns is theflow, which is a sequence offlow stepsthat tell Marketo Engage what you want to have happen to a group of people that qualify1.You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.

Therefore, the correct answer to your question isB. Reorder the flow steps to ensure they are in the right sequence.Flow steps are executed in the order in which they are listed1.You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.

Answer : C

Custom tags are used to describe programs and can have multiple values for each tag type1.

Custom tags can be applied to different program types and can be made required or optional1.

Custom tags can help organize programs and channels for reporting purposes2.

The Program Performance report shows the performance of programs based on various metrics such as success, cost, and revenue3.

The Program Performance report can be filtered by custom tags to show only the programs that match the selected tag values3.

To filter the Program Performance report by custom tags, follow these steps3:

Go to the Analytics section and select Program Performance.

Click Setup and then click Filter.

Select the tag type and the tag values that you want to filter by.

Click Apply and then click Run Report.

The report will show only the programs that have the selected tag values for the selected tag type.Reference:1:Create Custom Tags | Adobe Marketo Engage2:Understanding Tags | Adobe Marketo Engage3: [Program Performance Report | Adobe Marketo Engage]

Answer : C

Asingle opt-inprocess is when a person fills out a form and is automatically added to the mailing list without any further confirmation1.

Anautomatic opt-inprocess is when a person is added to the mailing list without their explicit consent, such as by pre-checking a box or by purchasing a product2.

Adouble opt-inprocess is when a person fills out a form and is then sent an email that requires a click to confirm the opt-in.This ensures that the person has given their permission and has a valid email address13.

Therefore, the correct answer is C. Double opt-in, as it matches the description of the scenario given in the question.Reference:

1:How to Set Up Double Opt-In (COI) - Marketo

2:Opt-In Email Marketing Benefits and Best Practices for 2024

3:Double opt in process - Marketing Nation

Answer : A

To achieve this, you can use theVisibility Rulesfeature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:

Go to Marketing Activities.

Select your form and click Edit Form.

Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.

Find and select the Phone field you want to build a condition around.

Select the operator. In this case, you can useFuzzy Matchto check if the Phone field has been submitted before.

Select the value(s) to look for, then click outside of the drop-down. In this case, you can selectPrevious Visitas the value.

Click Save.

And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in thisdocumentation.