Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : A

A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.

To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.

There are some best practices to follow when building a Smart List to optimize performance and accuracy2.One of them is to include the @ symbol before the domain name when using the Email Address filter2.

This makes the filter use a faster query that can leverage more effective search algorithms2.For example, instead of usingEmail Address contains gmail.com, you should useEmail Address is @gmail.com2.

Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2.For example,Email Address contains gmail.comwould matchjane@gmail.comas well asjane@gmail.co.uk, butEmail Address is @gmail.comwould only match the former2.

Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.

1:Creating a Smart List2:Best Practices for Smart Lists

Answer : A

An auto-responder email is an email that is automatically sent to a lead when they perform a certain action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email can be created using an email program or a smart campaign in Marketo. To ensure that all subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing Suspended status, the email should be marked as operational. Operational emails are emails that are considered critical or transactional and should always be delivered to the lead, unless they are Email Invalid or Blacklisted. To mark an email as operational, follow these steps:

In the Marketing Activities area, select the email program or smart campaign that contains the auto-responder email.

In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow tab and find the Send Email step.

In the email editor, go to the Settings tab and check the box that says ''This is an operational email''.

Save and approve the email.

By marking the email as operational, the email will bypass the communication limits and the Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from being sent. However, operational emails should be used sparingly and only for essential communications, such as confirmations, receipts, reminders, or notifications. They should not be used for promotional or marketing purposes, as this may violate the privacy and consent preferences of the leads and the email regulations of different countries.Reference:

Email Auto-Response

Operational Emails

What Is an Email Autoresponder and How It's Used in Marketing

Answer : A, B

A Snippet is a type of asset in Adobe Marketo Engage that allows you to create dynamic content blocks that can be reused across multiple assets1.

Snippets can be used in two types of assets: emails and landing pages1.

To use a Snippet in an email or a landing page, you need to drag and drop the Snippet element from the Elements tab to the desired location in the editor2.

You can then select the Snippet you want to use from the drop-down menu in the Properties tab2.

Snippets can be customized based on segmentation rules, so that different versions of the Snippet are displayed to different audiences3.

Snippets cannot be used in forms or reports, as they are not supported by those types of assets.

Answer : C, D

According to the Adobe Marketo Engage documentation, images and files can be added to the Design Studio and used in various marketing assets1.

While Adobe Marketo Engage accepts all file types for upload, only the major image types (JPG, PNG, GIF, etc.) will work in the email editor1.

Therefore, the correct answer is C. .jpg and D..gif, as they are both major image types that are compatible with the email editor.Reference:1:Add Images and Files to Marketo | Adobe Marketo Engage - Experience League

Answer : C

Default programs in Marketo are best suited for gated content scenarios for the following reasons:

One-Time Interactions:Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.

Triggers and Flow Steps:You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:

Sending the gated content via email

Adding the lead to a nurture program or list

Updating the lead's score or data

Web Form Integration:Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.

Answer : A

Local Lists vs. Global Lists:In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.

Cloning Limitations:When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.

Rationale:This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.

Marketo Engage Documentation (Working with Lists):Search for 'Local Lists' and 'Cloning Programs' in the official Marketo documentation. This will provide detailed explanations and examples.

Marketing Nation - Marketo Engage (Discussions about cloning and lists):https://nation.marketo.com/Search for discussions using terms like 'clone program', 'local list', and you'll find real-world examples and explanations from other users.

Answer : B

In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1.In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1.This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning