Adobe Marketo Engage Professional AD0-E555 Exam Questions

Answer : C, D

System Smart Lists are predefined Smart Lists that are available in every Adobe Marketo Engage instance.They are located in the Database section under the System Smart Lists folder1.

System Smart Lists allow users to quickly access common groups of people based on their attributes or activities, such as All Leads, Anonymous Leads, Blacklisted, Deleted Leads, etc1.

Unsubscribed People is a System Smart List that shows all the people who have opted out of receiving emails from the user's organization1.This list is useful for complying with email regulations and respecting the preferences of the recipients2.

Marketing Suspended is a System Smart List that shows all the people who have been temporarily blocked from receiving any marketing communication from the user's organization1.This list is useful for managing the frequency and timing of the messages and avoiding spam complaints.Reference:1:Understanding Smart Lists | Adobe Marketo Engage - Experience League2: [Unsubscribe from Email | Adobe Marketo Engage - Experience League] : [Marketing Suspended | Adobe Marketo Engage - Experience League]

Answer : C

A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.

To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:

Go to Database.

Click the New drop-down and select New List.

Choose a destination folder, give the new list a name, then click Create.

The user now has an empty list ready to be filled.The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.

The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3.Reference:1:Create a Static List | Adobe Marketo Engage - Experience League2:Add People to a Static List | Adobe Marketo Engage - Experience League3:Create a Program | Adobe Marketo Engage - Experience League

Answer : C

To change the channel of an Event Program from Webinar to Seminar, the marketing manager needs to follow these steps:

From Marketing Activities, select the event program from the tree.

Navigate to the Setup tab.

Double-click the current Channel.

Select a new Channel from the drop-down list.

Click Save.

Answer : B, C

Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says ''If a person has reached communication limits, block non-operational emails''. Operational emails are emails that are marked as critical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits.Reference:

Enable Communication Limits

More Than You Ever Want To Know About Communication Limits

Email Programs

Engagement Programs

Operational Emails

Smart Campaigns

Answer : B

To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices.After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign.Reference:

https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

Answer : C

A People Performance report is a report that measures database growth over time. It shows how many people were added, and when.It also allows grouping the results by any person or company attribute, or by segmentation1.

To create a People Performance report, follow these steps1:

Go to the Analytics section and click New Report.

Name your report and select the People Performance report type.

Set the time frame of your report to Last 6 Months and click the Report tab.

In the Report Settings panel, select Industry as the Group People By option.

Click Save.

To view the results, click the Report tab.You will see the number of people created in the Database in the last six months, grouped by industry.Reference:1:People Performance Report | Adobe Marketo Engage

Answer : A

An auto-responder email is an email that is automatically sent to a lead when they perform a certain action, such as filling out a form, clicking a link, or downloading a resource. An auto-responder email can be created using an email program or a smart campaign in Marketo. To ensure that all subscribers receive an auto-responder email, regardless of their Unsubscribed or Marketing Suspended status, the email should be marked as operational. Operational emails are emails that are considered critical or transactional and should always be delivered to the lead, unless they are Email Invalid or Blacklisted. To mark an email as operational, follow these steps:

In the Marketing Activities area, select the email program or smart campaign that contains the auto-responder email.

In the email program, go to the Email tab and click Edit Draft. In the smart campaign, go to the Flow tab and find the Send Email step.

In the email editor, go to the Settings tab and check the box that says ''This is an operational email''.

Save and approve the email.

By marking the email as operational, the email will bypass the communication limits and the Unsubscribed or Marketing Suspended filters that normally prevent non-operational emails from being sent. However, operational emails should be used sparingly and only for essential communications, such as confirmations, receipts, reminders, or notifications. They should not be used for promotional or marketing purposes, as this may violate the privacy and consent preferences of the leads and the email regulations of different countries.Reference:

Email Auto-Response

Operational Emails

What Is an Email Autoresponder and How It's Used in Marketing