Adobe AD0-E559 Exam Questions Instant Access

Question 1

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP and have a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

ALook in field management to check the value of the token.

BGo into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

CGo into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

DGo into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Answer : B, D

Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration.Changing the program status manually or looking in field management will not help Jay solve the issue.

Question 2

Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canad

a. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

AYes. The campaign will fire if a person fills out a form and clicks a link in an email.

BNo. The campaign will fire If a person fills out a form or clicks a link In an email.

CNo. Since the smart list has triggers and filters, it will only apply the trigger criteria.

Answer : B

Garrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an ''or'' filter logic for his triggers, which means that any one of them will qualify a person for the campaign.To make sure that a person fills out a form and clicks a link in an email, he should use an ''and'' filter logic instead

Question 3

A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.

What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

AA Program Member Custom Field

BA Visibility Rule

CA Program Member Token

Answer : A

The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields.A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

Question 4

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

ACheck to see if the confirmation email has the correct {{memberwebinar uri token.

BCheck to see if the smart campaign is set to run every time or run once.

CCheck to see if the smart campaign handling the registration has any members.

DCheck to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

Answer : B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.

Question 5

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

ATheir test hypothesis was invalidated and they should test again.

BThe test was erroneous and the results should be thrown out.

CThe test period was too short and they need to let it run for a longer time.

Answer : A

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test.The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

Question 6

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

AIt is not possible to see who received which test variant

BUse the Was Sent A/B Test filter with a Variant constraint

CUse the Was Sent Email filter with the Test Variant constraint

Answer : C

To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target.The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.

Question 7

A smart list consists of a 'Was Sent Email' filter with Email is any' and 'Date of Activity in past 1 year' constraints.

Why would a person not appear on this smart list?

AThe person was last sent an email 6 months ago.

BThe person unsubscribed from the email they received last month.

CThe email sent to the person last week bounced.

Answer : C

A person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list.The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraint

Adobe Marketo Engage Business Practitioner Expert AD0-E559 Exam Questions