Adobe AD0-E559 Exam Questions Instant Access

Question 1

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

ACreate a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

BCreate a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

CCreate a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Answer : B

Question 2

An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

AMiri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

BMiri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

CMiri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

Answer : B

Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message.The other options are incorrect because they do not follow this logic

Question 3

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time.

What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

AEnsure the right Tokens are used and default values are set.

BEnsure that Marketing Suspended records have been added to the target audience

CEnsure the unsubscribe link is not used.

DEnsure there are HTML and Text versions of the email.

Answer : A, D

Two QA checks that Rocky would perform on the email before it is launched are to ensure the right tokens are used and default values are set and to ensure there are HTML and text versions of the email. These checks will help Rocky avoid errors or blank spaces in his email content and ensure that his email can be viewed by different email clients and devices.Ensuring that marketing suspended records have been added to the target audience or ensuring that the unsubscribe link is not used are not QA checks for the email, as they do not affect its appearance or functionality

Question 4

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads.

What is a best practice when creating a scoring model?

AAsk the marketing team to provide the characteristics they think should be included.

BLook at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

CImport a best practice lead scoring program template from the Adobe Marketo Engage program library.

Answer : B

A best practice when creating a scoring model is to look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers. This will help the marketer understand which behaviors and attributes are most indicative of sales readiness and assign appropriate scores accordingly.Asking the marketing team or importing a template may not reflect the unique needs and goals of the business.

Question 5

What are two benefits to using global forms versus local forms? (Choose two.)

AGlobal forms allow for consistent scoring and reporting and data standardization.

BGlobal forms natively offer custom stylization on different landing pages.

CGlobal forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

DIn smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Answer : A, C

Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors.Global forms do not natively offer custom stylization or tracking without additional constraints.

Question 6

A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.

Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.

When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

AThe marketer should wait 24 hours for the updated period cost to be reflected in RCE.

BThe marketer can generate the report straight away as RCE updates in real time.

CThe marketer should calculate this manually, as the updated period cost will not be reflected in RCE.

Answer : A

The marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day.RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.

Question 7

There is a need to configure a Trigger based Smart Campaign that scores a 'Person' when at least five tracked webpages have been visited in a 24 hour window.

With the use of the 'Visits Web Page" Trigger, how would this be achieved?

AEdit the Qualification Rules' of the Smart Campaign to be set as once every one day.

BAlongside the Trigger, include a Filter' to the Smart List of Visited Web Page', with Date of Activity' and Visits Web Page' Constraints.

CAdd the Min. Number of Times' and Date of Activity' Constraints to the existing Visits Web Page' Trigger.

Answer : C

To configure a trigger-based smart campaign that scores a person when at least five tracked webpages have been visited in a 24 hour window, he would add the Min. Number of Times and Date of Activity constraints to the existing Visits Web Page trigger. The Min. Number of Times constraint allows him to specify how many times a person must visit a webpage to qualify for the campaign, and the Date of Activity constraint allows him to specify the time frame for the visits.Editing the Qualification Rules or adding a filter will not achieve the desired result.

Adobe Marketo Engage Business Practitioner Expert AD0-E559 Exam Questions