Adobe AD0-E559 Exam Questions Instant Access

Question 1

John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns, 453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.

Which two statements are true for archived assets? (Choose two.)

AA filter to select archived assets for use in reports cannot be used.

BArchived templates are not available when creating an email or landing page in Design Studio

CArchived assets are auto-deactivated.

DArchived pages cannot be used in landing page test groups.

Answer : A, D

Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc.Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio

Question 2

Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.

What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?

ACreate a Role for the intern that grants permissions only for the APJ Partition.

BCreate a Role for the intern that grants permissions only for the APJ Workspace.

CCreate a User for the intern that grants access only to the APJ Workspace.

Answer : C

To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User.The User will then only be able to view and edit programs and assets within that Workspace.

Question 3

Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

Why did the webhook fail?

AWebhooks cannot be used successfully in conjunction with the Member of List' smart list filter.

BWebhooks can only be used successfully in trigger campaigns.

CWebhooks can only be used successfully once they are approved

Answer : C

A reason why the webhook failed is that webhooks can only be used successfully once they are approved. Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign.Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.

Question 4

Jay has set up a webinar program and successfully connected it to a launchpoint webinar provider. The webinar confirmation email is using the {{member.webinar url}} token of a Adobe Marketo Engage program. The webinar program is live and 40 people have registered on a Adobe Marketo Engage LP and have a program status of registered and received a confirmation email. However, the unique link for all registrants is not being populated.

What are two things that Jay could try to identify the issue? (Choose two.)

ALook in field management to check the value of the token.

BGo into the Members tab of the webinar program and check if any person has the program status of Registration Error'.

CGo into the Members tab of the webinar program and change the program status on the 40 persons that have a status of 'Members' to Registered.

DGo into the Members tab of the webinar program and check that the webinar url column is populated using a custom view.

Answer : B, D

Two things that Jay could try to identify the issue are to go into the Members tab of the webinar program and check if any person has the program status of Registration Error, and to go into the Members tab of the webinar program and check that the webinar url column is populated using a custom view. These steps can help Jay troubleshoot if there was any problem with the registration process or the webinar provider integration.Changing the program status manually or looking in field management will not help Jay solve the issue.

Question 5

An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

AThe Analytics Behavior on the channel is set to Inclusive'.

BThe Analytics Behavior on the program is set to Operational'.

CThe program has the period cost set to 0 for the current month.

Answer : B

A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports.The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

Question 6

A marketer is selling up a form on an Adobe Marketo Engage landing page for a gated content program, with pre-fill enabled for the fields First Name, Last Name, Email Address, and Company Name.

The gated content is promoted via email to existing customers and via social media to reach a broader audience.

For which audiences will the fields First Name, Last Name, Email Address, and Company Name pre-fill when they go to the landing page?

AOnly for people who click the link in the email

BOnly for people already known in the database

CFor all people going to the landing page

Answer : B

The fields First Name, Last Name, Email Address, and Company Name will pre-fill for only people already known in the database. Pre-fill is a feature that populates form fields with data from a known lead's record.If a person is not known in the database, such as someone who clicks the link from social media, the fields will not pre-fill

Question 7

A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?

AThe person activity Is filtered.

BThe activity log was exported by an API and is now empty

CThe lead is anonymous.

Answer : A

The reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted.The activity log would not be exported by an API or emptied by an anonymous lead.

Adobe Marketo Engage Business Practitioner Expert AD0-E559 Exam Questions