Adobe AD0-E602 Exam Questions Instant Access

Question 1

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

AOnly send users who have visited the website using another browser (e.g. Chrome)

BShare the segment using the Google Customer Match connection using hashed email addresses as the target identity

CShare the segment using the Google Customer Match connection using ECID as the target identity

Answer : B

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en

Question 2

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.

Which feature should be used?

AMerge Policies

BUnion Schema

CIdentity Graph

Answer : A

According to the Adobe documentation, merge policies are a feature of Real-Time CDP that can be used to determine how data will be prioritized and what data will be combined to create a unified view of a customer profile. Merge policies define the rules and logic for merging profile attributes from different data sources into a single profile. Merge policies can be either predefined or custom, and they can be applied at the dataset level or the tenant level. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/overview.html?lang=en#merge-policies-overview

Question 3

A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

ACreate multiple segments which OR each age group attribute with athletic shoe purchaser events

BDivide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis

CDivide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis

DCreate multiple segments which AND each age group attribute with athletic shoe purchaser events

Answer : C, D

Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis and to create multiple segments which AND each age group attribute with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of each age group among the shoe buyers, while the second step allows the retailer to create segments that include only the shoe buyers who belong to a specific age group.

Question 4

A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.

What must the Real-Time CDP Business Practitioner include in the request?

ASegment and namespace

BIdentity and segment

CIdentity and namespace

DLast name and segment

Answer : C

According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields

Question 5

What is an example of a profile namespace?

ADevice name

BEmail

CSegment

DDisplay Name

Answer : B

An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer. Other examples of profile namespaces are Phone Number, ECID, or CRM ID

Question 6

Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

ACPM

BTime-to-market

CCPA

DAOV

Answer : B, C

Two metrics that can be tracked to calculate the value of RTCDP for this customer are time-to-market and CPA. Time-to-market measures how quickly the customer can reach their target audience with relevant offers and messages using RTCDP's near real-time segmentation and activation capabilities. CPA (cost per acquisition) measures how much it costs the customer to acquire a new customer or retain an existing one using RTCDP's data-driven optimization and personalization features.

Question 7

A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.

What explains why the segment size which includes both forms is 12,000?

A3,000 people filled out form 1 or form 2

B12,000 people out both form 1 and form 2

C3,000 people filled out both form 1 and form 2

Answer : C

The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:

Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2

Plugging in the given numbers, we get:

12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2

Solving for Segment size of form 1 AND form 2, we get:

Segment size of form 1 AND form 2 = 3,000

Adobe Real-Time CDP Business Practitioner Professional AD0-E602 Exam Questions