Adobe Real-Time CDP Business Practitioner Professional AD0-E602 Exam Practice Test

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Total 50 questions
Question 1

As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically.

Which merge method should the practitioner select?



Answer : B

According to the Adobe documentation, timestamp ordered is a merge method that can be used to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes take precedence from latest datasets and are applied across all datasets automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion timestamp, with newer values taking precedence over older values. Timestamp ordered merge method also applies globally across all datasets within a tenant. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/methods.html?lang=en#timestamp-ordered


Question 2

A Real-time CDP business practitioner needs to determine how data will be prioritized and what data will be combined to create that unified view of a customer profile.

Which feature should be used?



Answer : A

According to the Adobe documentation, merge policies are a feature of Real-Time CDP that can be used to determine how data will be prioritized and what data will be combined to create a unified view of a customer profile. Merge policies define the rules and logic for merging profile attributes from different data sources into a single profile. Merge policies can be either predefined or custom, and they can be applied at the dataset level or the tenant level. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-policies/overview.html?lang=en#merge-policies-overview


Question 3

A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.

Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)



Answer : A, C

According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target in-store purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#segmentation


Question 4

A Data Steward is asked to create a Data Governance framework.

Which two items must the steward consider during set up within AEP? (Choose two.)



Answer : A, C

According to the Adobe documentation, policies and labels are two key components of the Data Governance framework within AEP. Policies are rules that define how data can be used based on data usage labels and destination labels. Labels are metadata tags that indicate the type, purpose, and usage of data and destinations. The Data Steward must consider these items during set up within AEP to ensure data quality, compliance, and governance. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#data-governance-framework


Question 5

An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.

Which type of data usage label should be applied to this data?



Answer : C

According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview


Question 6

A Real-time CDP business practitioner is working with a client who is requiring incoming data to appear in real time to build customer profiles.

Which data ingestion type should the Real-time CDP business practitioner recommend?



Answer : C

According to the Adobe documentation2, streaming ingestion is the type of ingestion that allows data to appear in real time in customer profiles. Streaming ingestion enables data to be ingested continuously from sources such as mobile applications, websites, or IoT devices.Streaming ingestion also supports identity stitching and profile merge policies to create unified customer profiles. Reference:2https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#streaming-ingestion


Question 7

Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?



Answer : B

According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles


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Total 50 questions