Adobe AD5-E809 Exam Practice Test Instant Access

Question 1

An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.

Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

AMultivariate Test

BRecommendations

CExperience Targeting

Answer : C

Question 2

A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

How could this hypothesis be improved?

ABe less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

BBe less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

CBe less specific with the change: do not list the decrease in the exact number of form fields.

Answer : A

Question 3

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

AAutomated Personalization

BExperience Targeting

CAn A/B test using auto-allocate

Answer : C

Question 4

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

AAdd a Time Frame audience rule.

BSchedule a duration and activate.

CTrigger an alert and activate.

Answer : B

Question 5

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

ARevenue Per Visitor (RPV)

BAverage Order Value (AOV)

CCustom Scoring

Answer : A

Question 6

The UX team has proposed testing a format change across all product overview pages.

Which Visual Experience Composer feature enables applying the format change across all of these pages?

ATemplate Rules

BExperience Versions

CEnhanced Composer

Answer : A

Question 7

Which statement is true for all Experience Targeting activities?

AExperience targeting affects a single page of a visitor experience.

BTargeting rules are evaluated in top-to-bottom order.

CAll activities are built using the Visual Experience Composer.

Answer : A

Adobe AD5-E809 Adobe Target Business Practitioner Expert renewal Exam Practice Test