A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
Answer : A
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
Answer : C
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
Answer : A
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
Answer : B
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
Answer : A
Three weeks after activation of an A/B activity with four experiences (
Answer : B
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
Answer : C