Adobe AD5-E809 Exam Questions Instant Access

Question 1

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

AOffering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a 'compare recently-viewed credit cards' link in the hero will increase application completions.

BOffering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a 'select three cards to compare' link in the hero will increase application completions.

COffering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a 'compare our most popular cards' link in the hero will increase application starts.

Answer : B

Question 2

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

AIncrease Revenue Per Visitor (RPV).

BIncrease 'SALE' link clicks.

CIncrease Thank You pages visited.

Answer : A

Question 3

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

AEnable Adobe Analytics for Target to check corresponding activity reports.

BValidate if goals and settings of the activity are set properly.

CDuplicate the activity and delete the first one with an issue.

DDiagnose activity audience qualification using debugging tools.

Answer : B, D

Question 4

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Question 5

An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.

How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

ACreate audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.

BCreate audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.

CCreate audience with QA query parameter, then attempt to qualify by browsing the site.

Answer : B

Question 6

Which statement is true for all Experience Targeting activities?

AExperience targeting affects a single page of a visitor experience.

BTargeting rules are evaluated in top-to-bottom order.

CAll activities are built using the Visual Experience Composer.

Answer : A

Question 7

What does Adobe Target optimize towards when running an Automated Personalization activity?

AOne single metric

BThe model will determine which goal to optimize

CRevenue per visitor

Answer : B

Adobe Target Business Practitioner Expert renewal AD5-E809 Exam Questions