Adobe AD5-E809 Exam Questions Instant Access

Question 1

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Aso that 'Conversion Rate of Alternative' can be estimated pre-test

Bbecause it is not possible to change your primary goal after the test has started

Cso that 'days to complete test' can be estimated pre-test

Dto minimize risk of biased metric selection

Answer : A, D

Question 2

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

AA confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

BThere is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

CThe conversion rate for the test experience is greater than that of the control.

Answer : B

Question 3

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

AVisual Experience Composer

BForm-Based Composer

CHTML Composer

Answer : A

Question 4

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

AOffering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a 'compare recently-viewed credit cards' link in the hero will increase application completions.

BOffering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a 'select three cards to compare' link in the hero will increase application completions.

COffering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a 'compare our most popular cards' link in the hero will increase application starts.

Answer : B

Question 5

What does Adobe Target optimize towards when running an Automated Personalization activity?

AOne single metric

BThe model will determine which goal to optimize

CRevenue per visitor

Answer : B

Question 6

Which statement is true for all Experience Targeting activities?

AExperience targeting affects a single page of a visitor experience.

BTargeting rules are evaluated in top-to-bottom order.

CAll activities are built using the Visual Experience Composer.

Answer : A

Question 7

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Adobe Target Business Practitioner Expert renewal AD5-E809 Exam Questions