AMA PCM Exam Practice Test Instant Access

Question 1

The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

Aavoid using coercion with all stakeholders.

Bconsider environmental stewardship in their decision-making.

Coffer products of value that do what they claim in their communications.

Dacknowledge the social obligations to stakeholders that come with increased marketing and economic power.

Eavoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.

Answer : E

Question 2

_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.

AProduct attributes

BValue

CSymbols

DBrand image

ECompetitor differentiation

Answer : B

Question 3

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

Aeconomic changes in the market

Bits production processes

Cits reputation in the market

Dits products

Eits management team

Answer : A

Question 4

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Amass marketing targeting

Bconcentrated targeting

Cmicromarketing

Ddifferentiated targeting

Eundifferentiated targeting

Answer : C

Question 5

DRM Bikes received an order for a customized bike. Bret, the employee in charge of ordering parts for the custom bikes, ordered two fewer clamping bolts and realized the mistake only after his co-worker Julio complained of a shortage in clamping bolts. Julio suggested that it was best to inform the customer about the situation and place a new order for a set of bolts. Martino, Bret's co-worker, suggested using an old pair of bolts because the average customer wouldn't recognize the difference. However, Bret knows that the customer is an experienced biker who will notice the difference, and hence suggested that they use the old pair on a bike for a customer who would not. Considering the evidence presented, what is the ethical step for the sales manager to take?

AAct on Bret's advice.

BAct on Julio's advice.

CAct on Martino's advice.

DUse an old set of bolts now and replace them when the customer comes back for the first bike service.

ETell the customer that they faced a mechanical problem and hence delivery would be delayed.

Answer : B

Question 6

One of the advantages that price skimming offers over penetration pricing is that:

Acompetitors cannot enter the market easily.

Ba firm that sets a high price initially can lower its price easily.

Cthe cost of production decreases with an increase in production capacity.

Dprofits and market share can be built quickly.

Eit allows a company to target the most price-sensitive segments first.

Answer : B

Question 7

If a company claims to be fair toward its customers, it would imply that:

Athe company gives back to the community through volunteerism.

Bthe company offers discounts to its regular customers.

Cthe company does not engage in price fixing or ''bait and switch'' tactics.

Dthe company makes an effort to improve the satisfaction of customers.

Ethe company does not accept criticism from its stakeholders other than customers.

Answer : C

AMA PCM Professional Certified Marketer Exam Practice Test