AMA PCM Exam Practice Test Instant Access

Question 1

Within the buying center, deciders are people who

Ahandle the paperwork of the actual purchase.

Bcontrol the flow of information in the buying center.

Cultimately determine any part of or the entire buying decision.

Dinfluence other members of the buying center in making the final decision.

Eactually use and evaluate the product or service.

Answer : C

Question 2

Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.

Aa joint venture

Ba liability partnership

Clicensing

Dforeign direct investment

Efranchising

Answer : E

Question 3

Which of the following is true of department stores?

AThey are retailers that carry a limited variety of goods.

BThey offer little or no assortment of merchandise.

CThey don't offer customer services.

DThey organize their stores into distinct sections for displaying merchandise.

EThey exclude stocking private-label merchandise.

Answer : D

Question 4

What should a firm do to create a sustainable advantage based on product excellence?

AMaintain strong relationships with suppliers and retailers

BUndertake advertising and brand-building campaigns to reinforce brand positioning

CSituate stores in all busy shopping areas and malls in a city

DDevelop a script for customer service so that all customers have a consistent experience

EIntroduce customer loyalty programs to retain existing customers

Answer : B

Question 5

Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.

Aintroduction

Bgrowth

Cmaturity

Dextinction

Ere-introduction

Answer : C

Question 6

Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, ''How do you think this outfit looks on me?'' This situation is most closely related to which of the following situational influences?

APurchase tasks

BSocial surroundings

CPhysical surroundings

DTemporal effects

EAntecedent states

Answer : B

Question 7

Calculate the market growth rate of a product in a year if it sold 120,000 units in the first quarter of the year and 200,000 units in the last quarter of the year.

A12.14%

B66.66%

C72.42%

D78.33%

E89.91%

Answer : B

AMA Professional Certified Marketer PCM Exam Practice Test