AMA PCM Exam Questions Instant Access - No Installation Required

Question 1

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.

Acompetitive parity

Btarget profits

Cmaximizing profits

Dtarget returns

Emarket shares

Answer : A

Question 2

Which of the following enables aligning personal goals along corporate goals?

AFlexible and subjective guidelines for governing transactions between employees and clients

BA system for punishing inappropriate behavior

CRewarding employees who excel in meeting their KRAs

DPublic recognition for employees who go out of their way to assist clients and bring new business

ECreating a list of best practices associated with fulfilling one's job role

Answer : B

Question 3

Why don't the majority of customers bother to redeem rebates?

AThe discount offered by rebates is not significant enough.

BThe procedure to redeem a rebate is complex as well as lengthy.

CThe price cut is not offered directly to the consumers.

DThe price on the shelf is more than the normal price of the product.

EThe rebates come with riders such as a minimum purchase.

Answer : B

Question 4

Customer relationship management refers to

Athe view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.

Bthe process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.

Cthe idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

Dthe links an organization has to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Ethe cluster of benefits that an organization promises customers to satisfy their needs.

Answer : B

Question 5

The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:

Aavoid using coercion with all stakeholders.

Bconsider environmental stewardship in their decision-making.

Coffer products of value that do what they claim in their communications.

Dacknowledge the social obligations to stakeholders that come with increased marketing and economic power.

Eavoid stereotyping customers or depicting demographic groups in a negative or dehumanizing way.

Answer : E

Question 6

Which of the following retailers offers a broad variety of merchandise, limited service, and low prices?

AFull-line discount stores

BSpecialty stores

CExtreme value retailers

DDepartment stores

EConvenience stores

Answer : A

Question 7

Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?

AEducate the customer

BExcite the customer

CExperience the service

DExperience the product

EEngage the product

Answer : E

AMA Professional Certified Marketer PCM Exam Questions