AMA PCM Exam Questions Instant Access - No Installation Required

Question 1

According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:

Acontribute to charities and other social causes.

Bavoid using coercion with all stakeholders.

Cavoid knowing participation in conflicts of interest.

Dlisten to the needs of customers and make all reasonable efforts to monitor and improve their satisfaction on an ongoing basis.

Edisclose list prices and terms of financing as well as available price deals and adjustments.

Answer : B

Question 2

Which of the following accurately describes markdowns?

AVariable discounts that are based on the quantity of the products being purchased

BTemporary discounts offered on products and services to stimulate sales during off-peak seasons

CPrice reductions that retailers offer on the initial selling price of the product or service

DTemporary promotions that aim at inducing new customers and converting them to regular customers

ERefunds offered to customers on the purchase of a product during a limited time period

Answer : C

Question 3

Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to produce custom prints on coffee mugs. Cuppa also releases a new line of eco-friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its production, including employees' salaries. The cost of producing and packaging each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs should Cuppa sell to gain this profit?

A1,000

B2,000

C3,000

D4,000

E5,000

Answer : D

Question 4

Mars Clothing offers a ""buy one, get one free"" offer on select clothing items and a 20 percent discount on all perfumes. These type of offers are known as a(n)

Apremiums

Bsamplings

Ccoupons

Ddeals

Esweepstakes

Answer : D

Question 5

Which of the following is a key similarity between selective distribution and exclusive distribution?

ALike exclusive distribution, selective distribution involves placing products in as many stores as possible.

BLike selective distribution, exclusive distribution eliminates the retail mark-up.

CLike exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.

DLike selective distribution, exclusive distribution always eliminates agency mark-up.

ELike exclusive distribution, selective distribution cannot be used for luxury goods.

Answer : C

Question 6

A sustainable competitive advantage for a firm refers to:

Aan advantage that a firm possesses as a result of being first in a particular market.

Ban advantage that a firm possesses for a short period of time, till a competitor replicates it.

Can advantage that is not easily copied and thus can be maintained over a long period of time.

Dan advantage companies possess by being already established in a market.

Ean advantage that a firm has as a result of its ability to produce goods at a lower cost than its competitors.

Answer : C

Question 7

Which of the following is true of Millenials?

AThey are those born between 1946 and 1964.

BThey are those who were alive during World War II.

CThey are also known as digital natives.

DThey are those born between 2002 and 2014.

EThey are also referred to as Generation Yers.

Answer : E

AMA Professional Certified Marketer PCM Exam Questions