AMA PCM Exam Questions Instant Access - No Installation Required

Question 1

The person who controls information or access, or both, to decision makers and influencers is known as the _____

Abuyer

Bdecider

Cgatekeeper

Dinitiator

Euser

Answer : C

Question 2

Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its mission statement states that it wants to create affordable medicine for everyone and create a healthier world. Saleye releases a new and improved version of its pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating that the drug is inducing hallucinations and in some cases triggering certain anxiety disorders. Saleye was caught off-guard as its animal and human trials did not reveal any side effects. Saleye deliberated over the decision to recall the drug for over a week and by the time it eventually did, it had lost millions in stocks. Where did Saleye fail?

AIt did not have an ethical mission statement.

BIt did not have control measures in place.

CIt did not consider the target market before creating its drug.

DIt prioritized profits over effective drugs.

EIt did not conduct large-scale human trials.

Answer : B

Question 3

_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.

AInformational

BPush

CPull

DEmotional

EMass

Answer : A

Question 4

The second stage of the AIDA model is _____.

AIntention

BInterest

CIntroduction

DIMC

EInsistence

Answer : B

Question 5

Reference groups refer to

Athe relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, and behaviors.

Bindividuals who exert direct or indirect social influence over others.

Cone or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

Dthose buyers who, through the size of their purchases, affect where marketing dollars will be spent.

Ethose with whom a person does not wish to be a member of or identified with.

Answer : C

Question 6

Which of the following is true of the in-depth interview method?

AIn-depth interviews can be used for sentiment mining.

BThe results of in-depth interviews can be used to make quick changes to the product roll.

CIn-depth interviews are relatively less time consuming.

DThe results of in-depth interviews can be used to develop surveys.

EIn-depth interviews cannot be used to establish an historical context.

Answer : D

Question 7

Which of the following is a feature of a warehouse club?

AA large assortment of food and other products

BHigh prices and luxury merchandise

CLittle to no in-store service and sales expertise

DDeep but narrow assortments and sales associate expertise

EAn inconsistent assortment of brand name merchandise sold at a significant discount

Answer : C

AMA Professional Certified Marketer PCM Exam Questions