The ethical value of respect in the the AMA Statement of Ethics implies that marketers should:
Answer : E
_____ is a popular positioning method because the relationship of price to quality is among the most important considerations for consumers when they make a purchase decision.
Answer : B
When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.
Answer : A
Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.
Answer : C
DRM Bikes received an order for a customized bike. Bret, the employee in charge of ordering parts for the custom bikes, ordered two fewer clamping bolts and realized the mistake only after his co-worker Julio complained of a shortage in clamping bolts. Julio suggested that it was best to inform the customer about the situation and place a new order for a set of bolts. Martino, Bret's co-worker, suggested using an old pair of bolts because the average customer wouldn't recognize the difference. However, Bret knows that the customer is an experienced biker who will notice the difference, and hence suggested that they use the old pair on a bike for a customer who would not. Considering the evidence presented, what is the ethical step for the sales manager to take?
Answer : B
One of the advantages that price skimming offers over penetration pricing is that:
Answer : B
If a company claims to be fair toward its customers, it would imply that:
Answer : C