AMA PCM Exam Practice Test Instant Access

Question 1

Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

Aintangibility

Bheterogeneity

Cperishability

Dinseparability

Enonstorability

Answer : D

Question 2

Tamika wants to buy a pair of shoes. She is not sure of the exact brand or the type of shoe that she wants to buy. She goes from one store to another trying on different shoes. She settles for a pair of Laurin sports shoes that cost $70 from Queen and Lavad

a. Laurin sports shoes represent _____.

Aconvenience products

Bspecialty products

Cshopping products

Dindustrial products

Eunsought products

Answer : C

Question 3

Which of the following is most likely to be considered a convenience product?

AA lamp

BA haircut

CRunning shoes

DA can of soda

EConcert tickets purchased online

Answer : D

Question 4

Procedural fairness refers to:

Aa customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.

Bthe perceived fairness of the process used to resolve complaints.

Cthe turnaround time taken by a company from receiving a complaint to its resolution.

Da customer's perception of the reliability and assurance of a service provider.

Ethe difference in perception between customers about the same service provider.

Answer : B

Question 5

_____ pertains to a customer's perception of the benefits he or she received compared with the costs.

ADistributive fairness

BProcedural fairness

CQualitative fairness

DExtent of responsiveness

EExtent of reliability

Answer : A

Question 6

What is the advantage of manufacturer brands?

AManufacturers do not have to create or control marketing strategies.

BManufacturer brands do not require extensive use of marketing programs.

CManufacturer brands ensure consistent quality of products.

DManufacturer brands are marketed by retailers who ensure a wider reach.

EManufacturer brands are cheaper than store brands.

Answer : C

Question 7

X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

ABrand awareness

BBrand dilution

CBrand parity

DBrand extension

EBrand loyalty

Answer : A

AMA Professional Certified Marketer Exam Practice Test