CIMA E3 Strategic Management CIMAPRA19-E03-1 Exam Questions

BCD is a manufacturer of electronic components. Based on researchofits external environment BCD has chosen 'Customer Satisfaction' as one of its Critical Success Factors.In order to operationalise this Critical Success Factor, BCD's management mustassociateandselecta number ofrelevantKey Performance Indicators.

Which THREE of the following Key Performance Indicators would be suitable to usein respect ofCustomer Satisfaction?

RST is a company specializing in the production of wood-based products. RST has decided to introduce a fully integrated Information System across all divisions in order to improve knowledge sharing throughout the business and enhance customer relationship management.

RST is expecting resistance to the integrated Information System from it's staff who are key to the business and would be difficult to replace. Staff have a good understanding of why the new system and knowledge sharing is needed and how the system will work but many staff are not happy about the potential changes to their working conditions.

Which of the following change leadership styles, as outlined by Kotter and Schlesinger, would be most appropriate for RST to adopt?

AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.

Which of the following strategies is AAA pursuing?

Corporate political activity can be seen asaproactive attempt by a company to influence government decision-making. In particular, lobbying represents a direct but often private attempt by businesses to influenceagovernment'sdecision-making.

Which of the following is NOT alegitimate and privateform of lobbying?

Using Earl's 'Three levels of IT strategy' framework, which one of the following activities would occur as part of an Information Systems (IS) strategy?

Which THREE of the following statements apply to Lynch's performance pyramid? (Choose three.)

MMM is a multi-national company that manufactures and sells consumer durables. MMM has recently experienced severe trading losses and its Marketing Director has decided to revise the Marketing Strategy paying due regard to MMM's key external drivers. WhichTHREEof the following are key external drivers for MMM?