CIW 1D0-623 Exam Practice Test Instant Access

Question 1

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

ADamage to reputation and legal issues.

BRegulatory compliance and privacy violations

CCybercrime and financial loss

DTheft of intellectual property and corporate identity

Answer : B

When developing a strategy for including open job postings and mentoring sections in a social media community for a healthcare provider association, Erin needs to address risks related to regulatory compliance and privacy violations. The healthcare industry is heavily regulated, and there are strict laws regarding the handling of personal and sensitive information. Ensuring compliance with these regulations is crucial to avoid legal repercussions. Additionally, privacy violations can damage the organization's reputation and erode trust within the community. While other risks such as damage to reputation, cybercrime, and theft of intellectual property are also important, regulatory compliance and privacy are the most immediate and critical concerns in this context.

Question 2

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

ACompare the advertising rates of multiple platforms and choose the least expensive one

BIdentify the most common characteristics of their followers and select the platform that best targets them.

CSelect the best possible graphic designer to create eye-catching, compelling advertisements.

DConsolidate the multiple platforms, by migrating users into one network.

Answer : B

When choosing the best platform for paid and organic advertising to increase the size of its social network and drive sales and revenue, a mid-sized technical company should identify the most common characteristics of their followers and select the platform that best targets them (Option B). Understanding the demographics, interests, and behaviors of their current followers allows the company to tailor its advertising efforts to the platforms where their target audience is most active and engaged. This data-driven approach ensures more effective use of advertising budgets and maximizes the return on investment by reaching the right audience with relevant content.

Hootsuite: 'How to Choose the Right Social Media Platform for Your Business'

Sprout Social: 'How to Find Your Target Audience on Social Media'

Question 3

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

AIt creates a social character that is engaging the community.

BSo that followers from one platform will automatically become followers on another platform.

CSo that others can manage the accounts when someone leaves.

DIt improves brand recognition.

Answer : D

Using the same name, username, and email address across multiple social media platforms is important for improving brand recognition. Consistency in branding helps to establish a recognizable and trustworthy presence online, making it easier for users to find and follow the brand across different platforms. It reinforces the brand identity and ensures that all communications are easily associated with the brand, which can enhance customer loyalty and engagement. Consistent branding also reduces confusion and builds a cohesive image, essential for effective marketing and customer relations.

Question 4

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

AA large financial services company providing payroll processing

BA car manufacturer that makes trucks, sedans and hybrids

CA political campaign for mayor of a large city

DA circus performance troupe that travels the country

Answer : C

A political campaign for mayor of a large city is likely to experience the highest impact from an aggressive social media marketing campaign. Political campaigns rely heavily on reaching and engaging a broad audience quickly to build support, share messages, and mobilize voters. Social media platforms provide an efficient way to communicate with constituents, respond to issues in real-time, and create viral content that can significantly influence public opinion and voter behavior. The immediate and interactive nature of social media is particularly effective in the fast-paced environment of a political campaign.

Question 5

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

ATransivity

BStructural equivalence

CReciprocity

DCentrality

Answer : D

In social network analysis, centrality is a key concept used to identify the most important or influential members within a network. Influencers, who hold significant sway over the opinions and behaviors of others, are generally identified by their central position within the network. Centrality can be measured in various ways, including degree centrality (number of direct connections), betweenness centrality (control over information flow), and closeness centrality (proximity to other members). Identifying and leveraging influencers through centrality helps maximize the impact of social media campaigns and engagement strategies.

'Centrality in Social Networks: Concepts and Applications' by Linton C. Freeman

Hootsuite: 'How to Identify Social Media Influencers for Your Brand'

Question 6

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

AChoice the company used an inadequate data analysis system

BConfidence the combined data had insufficient certainty.

CComplexity, data from multiple sources was poorly matched and imprecise.

DContext; most if the posts were complaints about product performance.

Answer : D

The missing big data value component in the analysis was context. While there was a spike in online postings about the product, the company failed to consider the nature of these posts. Most of the posts were likely complaints about product performance, which negatively impacted consumer perception. Increasing paid advertising without understanding the negative sentiment led to a decline in sales. Proper contextual analysis would have revealed the dissatisfaction, allowing the company to address the issues and improve the product before increasing advertising spend. Contextual understanding is crucial for making informed decisions and ensuring effective marketing strategies.

Question 7

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

AExecutive

BPlatform

CCampaign

DCommunity

Answer : C

For a presentation on the results of the marketing team's social media campaigns over the year, a campaign report is the most appropriate. Campaign reports provide detailed insights into the performance of specific social media initiatives, including metrics such as reach, engagement, conversions, and ROI. These reports allow Jonathan to present a comprehensive overview of the effectiveness of various campaigns, highlight successes, identify areas for improvement, and demonstrate the overall impact of social media marketing efforts on the company's objectives.

HubSpot: 'How to Create a Social Media Report That Your Clients Will Actually Read'

Sprout Social: 'How to Create and Analyze Your Social Media Reports'

CIW 1D0-623 Social Media Strategist Exam Practice Test