CIW 1D0-623 Exam Practice Test Instant Access

Question 1

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

ACompare the advertising rates of multiple platforms and choose the least expensive one

BIdentify the most common characteristics of their followers and select the platform that best targets them.

CSelect the best possible graphic designer to create eye-catching, compelling advertisements.

DConsolidate the multiple platforms, by migrating users into one network.

Answer : B

When choosing the best platform for paid and organic advertising to increase the size of its social network and drive sales and revenue, a mid-sized technical company should identify the most common characteristics of their followers and select the platform that best targets them (Option B). Understanding the demographics, interests, and behaviors of their current followers allows the company to tailor its advertising efforts to the platforms where their target audience is most active and engaged. This data-driven approach ensures more effective use of advertising budgets and maximizes the return on investment by reaching the right audience with relevant content.

Hootsuite: 'How to Choose the Right Social Media Platform for Your Business'

Sprout Social: 'How to Find Your Target Audience on Social Media'

Question 2

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

ADevelopment of a persona.

BA social media audit and a list of social media goals.

CAnalysis of current user demographic segmentation.

DA social media audit.

Answer : B

Before conducting a SWOT analysis of the company's social media plan, Sarah should first complete a social media audit and establish a list of social media goals. A social media audit provides a comprehensive review of the current social media efforts, identifying what is working and what is not. It involves analyzing the performance of social media channels, content, and engagement. Establishing social media goals helps to define what the company aims to achieve through its social media presence. These foundational steps provide the necessary context and benchmarks needed to accurately assess strengths, weaknesses, opportunities, and threats in the SWOT analysis.

Question 3

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

AReturn on engagement

BFollower sentiment

CCustomer loyalty

DReturn on investment

Answer : D

The company is trying to calculate the Return on Investment (ROI) from their social media efforts. ROI measures the profitability of an investment and is calculated by comparing the net profit to the initial cost of the investment. In this case, the company is looking at the costs of paid advertising and internal resources (investments) against the revenue generated from social media platforms (return). By tracking sales orders and conversion data, the company can determine how much revenue is attributable to their social media campaigns and whether the investment is yielding a positive return

Question 4

The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

AShare videos of previous signings on YouTube.

BSchedule an event on Facebook.

CUpdate their biographies on Linkedin

DPost images from the novels to Pinterest

Answer : B

Scheduling an event on Facebook is the best strategy to attract the largest number of customers to the book signing. Facebook events are highly visible, can be easily shared, and provide a platform for interaction and engagement. Attendees can indicate their interest, share the event with friends, and receive reminders, ensuring higher attendance. Sharing videos on YouTube, updating LinkedIn bios, and posting images on Pinterest are useful for general promotion, but Facebook events specifically drive attendance and engagement for specific occasions.

Question 5

Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

ACreate and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls

BIdentify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls

CMonitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

DMonitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.

Answer : A

As a social media risk manager, Connie should create and revise policies for risk assessment, monitor activities for risks, and create reports that assess risks and suggest controls. This comprehensive approach ensures that all departments are aware of potential social media risks and understand the policies and procedures in place to mitigate them. Regular monitoring and reporting help identify emerging risks and measure the effectiveness of the risk management strategies, enabling continuous improvement.

Question 6

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

AGraphic design cost, membership fee. pay-per-click fee and total clicks made.

BEmployee compensation, cost of goods sold and pay-per-click fee.

CTotal budget amount, pay-per-click fee and total clicks made.

DE-commerce site listing fees. Wet* site development costs and pay-per-click fees.

Answer : A

To calculate the cost-per-click (CPC) of a campaign, you need to consider all relevant expenses associated with generating clicks. This includes the cost of graphic design for the ads, the membership fee of the social site, the pay-per-click fee charged by the site, and the total number of clicks received. By summing the fixed and variable costs (graphic design cost, membership fee, and pay-per-click fee multiplied by total clicks) and then dividing by the total number of clicks, you can determine the CPC. This metric is crucial for assessing the efficiency and cost-effectiveness of the advertising campaign.

Question 7

When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

ATransivity

BStructural equivalence

CReciprocity

DCentrality

Answer : D

In social network analysis, centrality is a key concept used to identify the most important or influential members within a network. Influencers, who hold significant sway over the opinions and behaviors of others, are generally identified by their central position within the network. Centrality can be measured in various ways, including degree centrality (number of direct connections), betweenness centrality (control over information flow), and closeness centrality (proximity to other members). Identifying and leveraging influencers through centrality helps maximize the impact of social media campaigns and engagement strategies.

'Centrality in Social Networks: Concepts and Applications' by Linton C. Freeman

Hootsuite: 'How to Identify Social Media Influencers for Your Brand'

CIW Social Media Strategist 1D0-623 Exam Practice Test