CIW 1D0-623 Exam Practice Test Instant Access

Question 1

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

APost responses to the messages, explaining the problem and when it will be resolved.

BRemove all postings from their message board and publicly deny the error on the popular social media sites.

CMonitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

DPrepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

Answer : A

Question 2

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

ADamage to reputation and legal issues.

BRegulatory compliance and privacy violations

CCybercrime and financial loss

DTheft of intellectual property and corporate identity

Answer : B

Question 3

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

ADevelopment of a persona.

BA social media audit and a list of social media goals.

CAnalysis of current user demographic segmentation.

DA social media audit.

Answer : B

Question 4

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

AChoice the company used an inadequate data analysis system

BConfidence the combined data had insufficient certainty.

CComplexity, data from multiple sources was poorly matched and imprecise.

DContext; most if the posts were complaints about product performance.

Answer : D

Question 5

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

AIt creates a social character that is engaging the community.

BSo that followers from one platform will automatically become followers on another platform.

CSo that others can manage the accounts when someone leaves.

DIt improves brand recognition.

Answer : D

Question 6

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

AA large financial services company providing payroll processing

BA car manufacturer that makes trucks, sedans and hybrids

CA political campaign for mayor of a large city

DA circus performance troupe that travels the country

Answer : A

Question 7

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

APhoto oriented sites, such as Instagram or Pinterest

BMicroblogging sites, such as Twitter.

CContent sharing sites, such as Facebook or MySpace.

DProfessional networking sites, such as Linkedin

Answer : A

CIW 1D0-623 Social Media Strategist Exam Practice Test