CIW 1D0-623 Exam Practice Test Instant Access

Question 1

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

AOffer free yarn skeins to first time posters.

BEncourage the frequent posters to contribute more.

CCross post new projects from a quiters group.

DCreate instructional videos of previously posted projects.

Answer : A

To encourage more members to share their projects in the online group, the manager can offer free yarn skeins to first-time posters. This incentive can motivate members who might be hesitant to share their work by providing a tangible reward for participation. Additionally, it can create a positive feedback loop, where initial engagement leads to more frequent contributions and a more active community. By fostering an environment where members feel valued and rewarded for their contributions, the group manager can increase overall participation and engagement.

Question 2

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

ACompetitors may recruit employees who are vocal about the company through their personal social media usage

BPrivacy laws prohibit a company from issuing guidelines regarding personal social media usage.

CPersonal social media usage can have a negative impact on the company's reputation.

DPersonal social media usage would not provide transparency.

Answer : C

Including guidelines for personal social media usage in the company's code of conduct is important because employees' online behavior can affect the company's public image. Inappropriate or unprofessional posts can reflect poorly on the organization, potentially damaging its reputation. Clear guidelines help employees understand the boundaries of acceptable behavior online, protecting both their personal and the company's professional image. This is essential for maintaining a positive brand reputation and preventing PR crises.

'Why Your Company Needs a Social Media Policy,' SHRM.

'How to Create a Social Media Policy for Your Company,' Sprout Social.

Question 3

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

APhoto oriented sites, such as Instagram or Pinterest

BMicroblogging sites, such as Twitter.

CContent sharing sites, such as Facebook or MySpace.

DProfessional networking sites, such as Linkedin

Answer : A

For a startup business designing fabric patterns for the home fashion industry, visual content is key to showcasing the product effectively. Photo-oriented sites like Instagram and Pinterest are ideal platforms because they emphasize high-quality images and visual storytelling. Instagram allows for engaging with followers through posts, stories, and reels, while Pinterest is excellent for creating visual boards that can drive traffic to the business's website. Both platforms are popular for fashion and home decor inspiration, making them highly effective for reaching the target audience and generating interest and sales.

Question 4

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide

Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?

AThe owner of the site uses the contact information to sell them services from other companies he owns

BThe social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

CThe legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

DThe social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

Answer : A

Using the collected data to sell services from other companies owned by the site owner would be an inappropriate use of user information. This practice violates user trust and can lead to legal and ethical issues.

Privacy Violation: This use of data may breach privacy policies and user agreements.

Trust Erosion: Users may feel their information is being exploited for profit, which can damage the organization's reputation.

Regulatory Compliance: Many regions have strict data protection laws (e.g., GDPR, CCPA) that prohibit using personal data for purposes not explicitly consented to by the user.

Data privacy regulations and ethical guidelines emphasize the importance of using collected data only for the purposes stated in the privacy policy (GDPR, CCPA).

Question 5

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

AUse the full text from two articles, plus snippets from others with links to the original articles' Web sites

BCreate a new title, links to the original sources and add personal editorial comments

CChoose multiple articles, pull snippets from them and use one of the titles from the articles.

DUse the images and full text from the longest article, add personal editorial comments and create a new title.

Answer : B

The best practice for using curated content ethically involves creating a new title, linking to the original sources, and adding personal editorial comments. This approach is ethical because:

Attribution: Properly attributing sources by providing links to the original articles respects the intellectual property of the original authors.

Added Value: By adding personal editorial comments, you provide additional value to the content, which helps distinguish it from merely copied material.

Copyright Compliance: Using a new title and snippets, while providing links to the full articles, ensures compliance with copyright laws by not using the full text without permission.

Content curation best practices emphasize proper attribution and adding value through commentary (Content Marketing Institute).

Question 6

A mid-sized technical company has an active presence on multiple social media sites. It has a variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

ACompare the advertising rates of multiple platforms and choose the least expensive one

BIdentify the most common characteristics of their followers and select the platform that best targets them.

CSelect the best possible graphic designer to create eye-catching, compelling advertisements.

DConsolidate the multiple platforms, by migrating users into one network.

Answer : B

When choosing the best platform for paid and organic advertising to increase the size of its social network and drive sales and revenue, a mid-sized technical company should identify the most common characteristics of their followers and select the platform that best targets them (Option B). Understanding the demographics, interests, and behaviors of their current followers allows the company to tailor its advertising efforts to the platforms where their target audience is most active and engaged. This data-driven approach ensures more effective use of advertising budgets and maximizes the return on investment by reaching the right audience with relevant content.

Hootsuite: 'How to Choose the Right Social Media Platform for Your Business'

Sprout Social: 'How to Find Your Target Audience on Social Media'

Question 7

A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

ATarget data preprocessing

BEvaluation and interpretation

CData transformation

DData mining and patterning

Answer : B

The stage of social media mining where the marketing team evaluates a report that identifies target audiences and develops a plan to offer new products based on the data is known as evaluation and interpretation. This stage involves analyzing the results obtained from data mining to draw actionable insights and conclusions. It helps in understanding the patterns and trends identified during data mining and transforms them into strategic decisions. Target data preprocessing, data transformation, and data mining and patterning are earlier stages that deal with preparing and processing the data before it reaches the evaluation and interpretation phase.

CIW 1D0-623 Social Media Strategist Exam Practice Test