DMI PDDM Exam Questions Instant Access - No Installation Required

Question 1

You understand you need to submit your App to the mobile App platform provider. What is the reason for this? Choose one of the following:

Exhibit:

ATo seek technical approval and confirm the commercial agreement.

BTo seek technical review and an App appraisal report.

CTo seek feedback comments and consent to the technical setup.

DTo seek technical approval and to submit website setup details

Answer : A

Question 2

What does retargeting mean? Choose one of the following:

Exhibit:

AThe ad follows the user

BThe ad leads the user

CThe user follows the ad

DThe user leads the ad

Answer : A

Question 3

What do Keyword Research Tools provide information about? Choose one of the following:

ASearch queries

BSocial sharing

CWebsite traffic

DConversions

Answer : A

Topic 2, Search Marketing (PPC)

Question 4

Abbreviated mobile phone numbers are used to receive texts in mobile marketing. What are these called? Choose one of the following:

AShort code

BMobile code

CAccess code

DSMS code

Answer : A

Question 5

What activity is illustrated in the Google screen shown below? Choose one of the following:

Exhibit:

ATrends analysis

BTraffic estimation

CKeyword tagging

DBid setting

Answer : A

Question 6

There is a trade-off for end-users when using social medi

a. Which term reflects this below? Choose one from the following:

Exhibit:

APrivacy

BPermission

CPenalties

DProxy

Answer : A

Question 7

You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

AData subject

BDate specification

CSubscriber club

DData list

Answer : A

DMI Professional Diploma in Digital Marketing PDDM Exam Questions