DMI PDDM Exam Questions Instant Access - No Installation Required

Question 1

You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:

AYour ad will have a fixed position for a certain price and time.

BYour ad will have a fixed position for a certain number of clicks.

CYour ad will have a fixed position for a certain number of impressions.

DYour ad will have a fixed position for a certain budget.

Answer : A

Question 2

You understand you need to submit your App to the mobile App platform provider. What is the reason for this? Choose one of the following:

Exhibit:

ATo seek technical approval and confirm the commercial agreement.

BTo seek technical review and an App appraisal report.

CTo seek feedback comments and consent to the technical setup.

DTo seek technical approval and to submit website setup details

Answer : A

Question 3

Which of the following criteria would you apply when choosing an Ad Publisher? Choose TWO of the following:

ARelevance to your business sector

BRelevance to your target audience

CAccept Dynamic Ad Formats only

DOffer tenancy arrangements with some sectors

ERelevance to your competitors

Answer : A, B

Question 4

You have learned about some downsides with display advertising. Which one of the following is such a downside? Choose one of the following:

ABanner blindness

BContent blindness

CInterruptions

DRepetitions

Answer : A

Question 5

You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose oneofthe following:

ATrack for retargeting

BTrack for analysis

CTrack for device information

DTrack for previous activities

Answer : A

Question 6

You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

AData subject

BDate specification

CSubscriber club

DData list

Answer : A

Question 7

What is an ad impression? Choose one of the following:

AWhen an ad loads within a web page

BWhen a user views an ad

CWhen a web page loads within a browser

DWhen a user clicks on an ad

Answer : A

DMI Professional Diploma in Digital Marketing PDDM Exam Questions