DMI Professional Diploma in Digital Marketing Exam Practice Test

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Total 199 questions

Question 1

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is ________ . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:



Answer : A

Question 2

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:



Answer : A

Question 3

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:



Answer : A

Question 4

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?



Answer : A

Question 5

Traditional marketing is sometimes characterized as a broadcast approach. What does this mean? Choose one of the following:

Exhibit:



Answer : A

Question 6

You wish to make the most of your email marketing campaign. Which practice can help withClickThroughRates? Choose one of the following:

Exhibit:



Answer : A

Question 7

You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?



Answer : A

Page:    1 / 14   
Total 199 questions