DMI Professional Diploma in Digital Marketing Exam Practice Test

Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:

Exhibit:

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is ________ . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation?

Exhibit: