DMI Professional Diploma in Digital Marketing PDDM Exam Questions

What is a scheduled plan incorporating the social media updates that are required each day called? Choose one of the following:

Exhibit:

You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:

Exhibit:

Deciding how much to pay within an ad campaign is part of the ____ strategy. Choose one of the following to complete the sentence:

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

What activity is illustrated in the Google screen shown below? Choose one of the following:

Exhibit:

You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following:

Exhibit:

With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social media and digital marketing, the communication with the customer is often described as __________ . Complete the sentence by filling in the blank: