DMI PDDM Exam Questions Instant Access - No Installation Required

Question 1

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

A' '

B[ ]

C( )

D* *

Answer : A

Question 2

You are reviewing your ad within a newly created Ad Group. Which Adwords metric determines the auction rank and the order of your ad on the page relative to other advertisers? Choose one of the following:

Exhibit:

ACTR

BCPC

CAvg. Pos

DImpr.

Answer : A

Topic 3, Analytics

Question 3

Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following:

Exhibit:

ATraffic Volume and Ranking

BPosition and Cost

CInbound Links and Cost

DPosition and Click-Through-Rate (CTR)

Answer : A

Question 4

What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called? Choose one of the following:

AA sponsored story

BA newsfeed story

CAn endorsement story

DAn advertisement

Answer : A

Question 5

What is an ad impression? Choose one of the following:

AWhen an ad loads within a web page

BWhen a user views an ad

CWhen a web page loads within a browser

DWhen a user clicks on an ad

Answer : A

Question 6

What is illustrated by the graph shown?

Choose one of the following:

ALong tail keywords

BHigh ranking keywords

CHigh volume keywords

DSearch volumes over time

Answer : A

Question 7

Which one of the following is not considered as a goal within Google Analytics? Choose one of the following:

Exhibit:

ATraffic alert

BBrochure request

CFile download

DCompleted purchase

Answer : A

DMI Professional Diploma in Digital Marketing PDDM Exam Questions