DMI Professional Diploma in Digital Marketing PDDM Exam Practice Test

You are keen to understand more about how social sharing is developing for your Page on Facebook. Which Facebook reporting feature provides developers and Page owners with valuable sharing metrics about their content once 30 Page likes have been achieved? Choose one of the following:

You have been preparing the latest Digital Marketing Strategy document for the Senior Management Team. In particular you have taken into account factors such as age and gender, as well as the social background of your target audience. What is the general term used to describe this? Choose one of the following:

Exhibit:

Which series below reflects the Google AdWords account hierarchy?Choose one of the following:

What are ads that increase in size on "mouse over" called? Choose one of the following:

Exhibit:

You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose oneofthe following:

Select the two Facebook Contests from the options below:

The process of refining your website so that it will be indexed and ranked by search engines is known as __________ _________ _________ .Complete the sentence by filling in the blank.Chooseoneofthefollowing:

Exhibit: