Google-Ads-Video Exam Practice Test Instant Access

Question 1

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

ADisplay impression share

BConversions

CVideo played to

DEarned actions

Answer : C

Question 2

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain

How can they further optimize their campaign?

AThey can set bumper ads as their preferred ad type

BThey can implement automatic placements from their existing Display campaign.

CThey can use 10 to 15 of the highest convening key words from your Search campaign.

DThey can disable non-skippable in-stream ads

Answer : C

Question 3

A business owner wants to measure the unique reach and frequency in their awareness Video campaign.

What insight will they glean?

AThey'll get to see the terms people were searching for when seeing their ads

BThey'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

CThey'll see how many ads served to how people and how many times, across devices and formats.

DThey'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions

Answer : C

Question 4

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.

Why should you keep the Video campaign in the same account as the other campaigns?

ABecause it'll allow for faster approval by the system for new ads

BBecause more campaign extensions will be available for the Video campaign.

CBecause it prevents Google Ads from double-counting conversions

DBecause the Video campaign will automatically use assets from the other campaigns.

Answer : C

Question 5

Which of the following accurately describes a primary benefit of Video action campaigns?

AThey expand campaigns to run on more places, on and off YouTube. and drive more conversion* while still optimizing for the lowest CPV

BThey expand campaigns to run on more places, on and off You Tube, and drive more conversions while still optimizing for the lowest CPA

CThey simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.

DThey simplify campaigns to run on only on You tube and drive more conversions while stilt optimizing for the lowest CPA

Answer : B

Question 6

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy.

What bidding strategy should they employ to achieve this marketing objective?

AMaximize Conversions

BMaximum CPV

CMaximum CPV

DTarget CPM

Answer : D

Question 7

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

ASlightly inflate the average amount the account manager is willing to bid for this campaign.

BUse the estimate in the traffic estimator during campaign setup

CSlightly inflate the estimate in the traffic estimator during campaign setup.

DDecide on the highest amount they're willing to pay for this campaign

Answer : D

Google-Ads-Video Google Ads Video Professional Assessment Exam Practice Test