Google-Ads-Video Exam Practice Test Instant Access

Question 1

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.

What measurement solution should they use to find this information and when should they implement it?

AActive View, after the campaign receives over 1,000 clicks.

BBrand Lift, after the campaign receives over 1,000 clicks.

CBrand Lift, before the campaign delivers any impressions.

DActive View, before the campaign delivers any impressions

Answer : C

Question 2

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy.

What bidding strategy should they employ to achieve this marketing objective?

AMaximize Conversions

BMaximum CPV

CMaximum CPV

DTarget CPM

Answer : D

Question 3

An account manager decides to use Custom Audiences for their new Video action campaign.

What implementation suggestion would you recommend?

ACombine their Custom Audiences with Demographic Audiences in the same ad group

BUse 10 to 10 15 of the best-converting key words from their Search campaigns.

CLayer as many audience types as possible within the same ad group

DUse five of their best-converting placements from their Display campaigns.

Answer : B

Question 4

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

AYou should use Unique Reach and Frequency, which Is accessible by adding columns to your statistic

BYou should use Active View, which is accessible by adding appropriate columns to statistic tobies

CYou should use Active View, which is accessible only by contacting your Google team

DYou should use Unique Reach and Frequency, which is accessible by contacting your Google team

Answer : B

Question 5

What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?

AAwareness

BPerspective

CConsideration

DAction

Answer : C

Question 6

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget.

What action would you recommend next to grow conversion volume?

AEngage with website visitors by adding the Life Events audience type

BRemove audience restrictions with run of network targeting

CRe-engage with existing customers by adding Custom Audiences.

DAdd Demographics Audiences to re-engage with existing customers.

Answer : B

Question 7

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads.

Which of the following is a recommended best practice she should implement?

ARun five ad variants per campaign

BVideos mutt be longer than 8 seconds

CVideos must be no longer than 5 seconds

DRun a single ad variant per campaign.

Answer : A

Google-Ads-Video Google Ads Video Professional Assessment Exam Practice Test