Google Ads Video Exam Questions Instant Access

Question 1

You want to get recommendations for features, settings, and solutions for your Google Video campaign.

How can you get the information you need when setting up a campaign?

ABy selling up a budget for the new campaign

BBy uploading at least one video to YouTube

CBy linking Google Ads you YouTube channel.

DBy selecting o campaign goal.

Answer : D

Question 2

A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products.

What measurement solution should they use to find this information and when should they implement it?

AActive View, after the campaign receives over 1,000 clicks.

BBrand Lift, after the campaign receives over 1,000 clicks.

CBrand Lift, before the campaign delivers any impressions.

DActive View, before the campaign delivers any impressions

Answer : C

Question 3

Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart

Why is tracking those lighter conversion events advisable?

AIt's advisable because they create greater loyalty among customers

BIt's advisable because they help increase brand awareness.

CIt's advisable because they have the same value as a primary conversion

DIt's advisable because they can be predictive of a full sale.

Answer : D

Question 4

An account manager is creating a forecast for an awareness Video campaign with the help of Reach Planner.

Why should they use Reach Planner in the same account where they expect to run the planned campaign?

ATheir default campaign preferences will automatically install into each plan.

BIt'II analyze the historical performance of shared features, such as negative key word lists.

CTheir plans will save to one place in the inlet face for easier analysis

DIt'll pull data from Google Analytics for consideration when making forecasts

Answer : B

Question 5

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow Interest in a product with as many relevant people as possible

What action should they take to help achieve this goal?

ASelect the best creative asset and run a single ad

BUse video ad sequencing and target CPM bidding

CUse masthead ads for a major sales promotion.

DUse bumper ads on competitive video content

Answer : B

Question 6

For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences.

Why should you keep the two audience solutions separate?

AIn order to make sure the reach of the campaign won't become restricted

BIn order to avoid having the campaign not run at all

CIn order to prevent the average cost-per-view from increasing

DIn order to make sure there's no limit on the types of video formats served.

Answer : A

Question 7

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain

How can they further optimize their campaign?

AThey can set bumper ads as their preferred ad type

BThey can implement automatic placements from their existing Display campaign.

CThey can use 10 to 15 of the highest convening key words from your Search campaign.

DThey can disable non-skippable in-stream ads

Answer : C

Google Ads Video Professional Assessment Exam Google Ads Video Exam Questions