Google Ads Video Exam Questions Instant Access

Question 1

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.

What conversion tracking best practice should you follow to make sure you accurately measure conversions?

AYou should send a survey to existing customers asking about their checkout experience

BYou should extend the conversion window to be longer

CYou should ask store visitors where they heard about your company

DYou should compare video ad interactions against the timing of completed sales

Answer : B

Question 2

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.

Why should you keep the Video campaign in the same account as the other campaigns?

ABecause it'll allow for faster approval by the system for new ads

BBecause more campaign extensions will be available for the Video campaign.

CBecause it prevents Google Ads from double-counting conversions

DBecause the Video campaign will automatically use assets from the other campaigns.

Answer : C

Question 3

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

ABY using Reach Planner after the campaign's been active for a week so it has relevant data to create mora accurate planning.

BBy including key words related to the company's products so Reach Planner can narrow down the campaign's settings.

CBy using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan

DBy making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner

Answer : D

Question 4

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding

What should they expect for their max CPV compared to their actual CPV?

AMax CPV is often less than actual CPV because its auction bidding.

BActual CPV is often less than max CPV because its auction bidding.

CActual CPV is often less than max CPV because it's a reserve buy

DMax CPV is often less than actual CPV because It's a reserve buy.

Answer : B

Question 5

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

ADisplay impression share

BConversions

CVideo played to

DEarned actions

Answer : C

Question 6

A business owner wants to measure the unique reach and frequency in their awareness Video campaign.

What insight will they glean?

AThey'll get to see the terms people were searching for when seeing their ads

BThey'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

CThey'll see how many ads served to how people and how many times, across devices and formats.

DThey'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions

Answer : C

Question 7

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using "Brand awareness and reach" as the campaign goal.

Which budget type should the florist chain use. and Why?

A'Campaign total.' because Google Ads will spend their total budget faster than Daily will

B'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

C'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign

D'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Answer : B

Google Ads Video Professional Assessment Exam Google Ads Video Exam Questions