Which authority supervises and enforces laws regarding advertising to children via the Internet?
Answer : B
The Federal Trade Commission (FTC) is the primary federal agency that regulates advertising and marketing practices in the United States, including those targeting children via the Internet. The FTC enforces the Children's Online Privacy Protection Act (COPPA), which requires operators of websites and online services directed to children under 13 to obtain verifiable parental consent before collecting, using, or disclosing personal information from children. The FTC also enforces the FTC Act, which prohibits unfair or deceptive acts or practices in commerce, such as making false or misleading claims in advertising. The FTC has issued guidelines and reports on various aspects of digital advertising to children, such as sponsored content, influencers, data collection, persuasive design, and behavioral marketing. The FTC also hosts workshops and events to examine the impact of digital advertising on children and their ability to distinguish ads from entertainment.Reference:
Digital Advertising to Children
IAPP CIPP/US Study Guide, Chapter 5: Marketing and Privacy, pp. 169-170
An organization self-certified under Privacy Shield must, upon request by an individual, do what?
Answer : B
According to the Privacy Shield Principles, an organization that self-certifies under the Privacy Shield Framework must provide individuals with the choice to opt out of the disclosure of their personal information to a third party or the use of their personal information for a purpose that is materially different from the purpose for which it was originally collected or subsequently authorized by the individual. To facilitate this choice, the organization must inform the individual of the type or identity of the third parties to which it discloses personal information and the purposes for which it does so. The organization must also provide a readily available and affordable independent recourse mechanism to investigate and resolve complaints and disputes regarding its compliance with the Privacy Shield Principles. If the organization transfers personal information to a third party acting as an agent, it must ensure that the agent provides at least the same level of privacy protection as is required by the Privacy Shield Principles and that it takes reasonable and appropriate steps to ensure that the agent effectively processes the personal information transferred in a manner consistent with the organization's obligations under the Privacy Shield Principles.Reference:
[IAPP CIPP/US Study Guide], p. 67-68, section 3.2.1 and p. 69-70, section 3.2.2
[IAPP CIPP/US Body of Knowledge], p. 15-16, section C.1.b and p. 16-17, section C.1.c
SCENARIO
Please use the following to answer the next QUESTION:
A US-based startup company is selling a new gaming application. One day, the CEO of the company receives an urgent letter from a prominent EU-based retail partner. Triggered by an unresolved complaint lodged by an EU resident, the letter describes an ongoing investigation by a supervisory authority into the retailer's data handling practices.
The complainant accuses the retailer of improperly disclosing her personal data, without consent, to parties in the United States. Further, the complainant accuses the EU-based retailer of failing to respond to her withdrawal of consent and request for erasure of her personal dat
a. Your organization, the US-based startup company, was never informed of this request for erasure by the EU-based retail partner. The supervisory authority investigating the complaint has threatened the suspension of data flows if the parties involved do not cooperate with the investigation. The letter closes with an urgent request: ''Please act immediately by identifying all personal data received from our company.''
This is an important partnership. Company executives know that its biggest fans come from Western Europe; and this retailer is primarily responsible for the startup's rapid market penetration.
As the Company's data privacy leader, you are sensitive to the criticality of the relationship with the retailer.
Under the GDPR, the complainant's request regarding her personal information is known as what?
Answer : D
Under the GDPR, the complainant's request regarding her personal information is known as the right to be forgotten, also known as the right to erasure. This right allows individuals to ask organizations to delete their personal data in certain circumstances, such as when the data is no longer necessary, the consent is withdrawn, or the processing is unlawful. The right to be forgotten is not absolute and may not apply if the processing is necessary for legal, public interest, or legitimate purposes. The right to be forgotten also requires organizations to inform any recipients of the data about the erasure request, unless it is impossible or involves disproportionate effort.Reference:
Everything you need to know about the ''Right to be forgotten''
Art. 17 GDPR -- Right to erasure ('right to be forgotten') - General ...
[IAPP CIPP/US Certified Information Privacy Professional Study Guide], Chapter 6, page 213.
Under the California Consumer Privacy Act (as amended by the California Pnvacy Rights Act), a consumer may Initiate a civil action against a business for?
Answer : B
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), consumers have the right to initiate a civil action if a business fails to adequately protect their personal information and a security breach occurs. This right applies specifically to breaches of certain categories of personal information that are unencrypted and unredacted.
Key Details of CCPA/CPRA Civil Actions:
Security Breaches:
A consumer can sue a business if the breach involves personal information such as Social Security numbers, driver's license numbers, or financial account information, provided that the data was unencrypted and unredacted.
Reasonable Security Practices:
Businesses are required to implement and maintain reasonable security practices to protect personal information. Failure to do so may expose the business to liability in case of a breach.
Categories of Data Covered:
The law specifies that only certain sensitive categories of personal information are actionable under a civil suit.
Explanation of Options:
A . Any personal information that is subject to unauthorized access or disclosure: This is incorrect. The civil action is limited to specific sensitive data categories, not all personal information.
B . A security breach of certain categories of personal information that is nonencrypted and nonredacted: This is correct. Civil actions under the CCPA/CPRA apply to breaches involving specific sensitive data that is not encrypted or redacted.
C . Failure to implement and maintain reasonable security procedures and practices to protect the personal information held: While this is a requirement under the law, it does not by itself provide grounds for a civil action. A security breach must occur for a consumer to sue.
D . Failure to implement and maintain security practices set out in regulations issued by the California Privacy Protection Agency (CPPA): This is incorrect. Civil actions are tied to breaches of sensitive data, not a failure to meet specific agency guidelines.
Reference from CIPP/US Materials:
CCPA/CPRA (Civil Code 1798.150): Outlines the private right of action for security breaches involving certain unencrypted and unredacted data.
IAPP CIPP/US Certification Textbook: Discusses the conditions under which consumers may bring civil actions under the CCPA/CPRA.
What is the most important action an organization can take to comply with the FTC position on retroactive changes to a privacy policy?
Answer : B
The FTC has stated that it is a deceptive practice to make retroactive changes to a privacy policy that affect how a company uses or shares previously collected personal information, unless the company obtains affirmative consent from the affected consumers. This means that the company must clearly and conspicuously disclose the changes and obtain the consumers' express agreement to them. Simply describing the policy changes on the website, publicizing them through social media, or reassuring customers of the security of their information are not sufficient to comply with the FTC's position.Reference:
FTC Staff Revises Online Behavioral Advertising Principles, paragraph 3.
IAPP CIPP/US Study Guide, page 64.
SCENARIO
Please use the following to answer the next QUESTION:
You are the chief privacy officer at HealthCo, a major hospital in a large U.S. city in state
Answer : B