Marketo MCE Exam Practice Test Instant Access

Question 1

Where is the setting to enable Progressive Profiling when designing a form found?

AForm Settings > Settings

BAdmin functions

CField Details

DForm Settings > Themes

Answer : A

https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling

Question 2

Given the Active Lead Model program:

From where are the tokens inherited?

ABehavioral Scoring folder

BLead Scoring folder

Cz_Archive folder

DActive Lead Scoring Model program

Answer : B

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024

Question 3

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

AA transition rule to pull members from the ''Haven't Attended'' group to the ''Continue'' communications emails

BA transition rule to push members from the ''Haven't Attended'' group to the ''Continue'' communication emails.

CTwo streams: one to add people to the program and the other to promote more new attendees

DTwo streams: one to promote attendance and the other to encourage completion

Answer : B, D

Question 4

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

AA text token for the link to a displayed image

BA text token for the link to the content

CA lead token for the lead's first name

DA styled rich text token for the subject line.

Answer : B

Question 5

Which form option is needed to use advanced thank you pages?

AExternal URL

BForm defined

CNone

DAnother available landing page

Answer : A

https://nation.marketo.com/t5/Product-Discussions/How-To-Handle-Multiple-External-Thank-You-Pages-From-a-Single/td-p/36856

Question 6

What needs to be done to track the success of programs using a custom channel?

AEnsure forms are local to the program

BUpload the list of attendees to a list in the program

CEnsure that program statuses are being updated

DInclude a ''Responded'' program status

Answer : C

https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

Question 7

Which three token types can be used to insert a date into an email? (Choose three.)

ARich Text

BDate

CCalendar File

DNumber

EText

FScore

Answer : B, C, D

https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Marketo MCE Marketo Certified Expert Exam Practice Test