Marketo MCE Exam Practice Test Instant Access

Question 1

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

AEmail performance

BChanges to the engagement program cadence

CLead score

DContribution to the engagement score

Answer : B

Question 2

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

AEmail templates

BTokens

CSegmentation

DSmart Lists

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208

Question 3

Which type of email can be sent without an unsubscribe link at the bottom?

AA monthly newsletter for clients

BAn ongoing nurture for prospects

CAn autoresponder for a webinar registration

DA trade show invitation for past attendees

Answer : C

Question 4

On a People Performance report, how is timeframe restricted?

ADate of Activity

BBoth a and c

CSent Date

DCreated Date

Answer : C

https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036

Question 5

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

AThe lead must fill out the selected form, and visit the selected web page, and have an industry of ''Marketing''.

BThe lead must have an industry of ''Marketing'' and either fill out the selected form or visit the selected web page.

CThe lead must fill out the selected form, or visit the selected web page, or have an industry of ''Marketing''.

DThe lead must have an industry of ''Marketing'' or both fill out the selected form and visit the selected web page.

Answer : D

https://nation.marketo.com/t5/Product-Discussions/Using-Filter-Trigger-in-Smart-List/m-p/88218

Question 6

What needs to be done to track the success of programs using a custom channel?

AEnsure forms are local to the program

BUpload the list of attendees to a list in the program

CEnsure that program statuses are being updated

DInclude a ''Responded'' program status

Answer : C

https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

Question 7

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

AAdd a new My Token to the program called {{my.webinar URL}}

BCreate a smart campaign using the Fills Out Form trigger

CCreate a smart campaign using the Send Alert flow step

DChange the form settings to operational

ECreate an email that includes the {{member.webinar URL}} token

FChange the email settings to operational

GCreate an email that includes the {{webinar.link URL}} token

Answer : B, E, F

https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form-To-Limit-Registration/td-p/198765

Marketo Certified Expert MCE Exam Practice Test