Marketo MCE Exam Practice Test Instant Access

Question 1

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

AEmail performance

BChanges to the engagement program cadence

CLead score

DContribution to the engagement score

Answer : B

Question 2

Which two behaviors can be tracked with Munchkin code? (Choose two.)

AWeb page visits

BWeb page clicks

CSocial media activity

DWeb page bookmarks

EAverage time spent on site

Answer : A, E

https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website

Question 3

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Answer : C

Question 4

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

ASample size

BChampion/Challenger

CSegment size

DDynamic content

EWinning criteria

Answer : C, D

Question 5

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

AEmail templates

BTokens

CSegmentation

DSmart Lists

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208

Question 6

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

AImplement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

BImplement a global scoring model incorporating the opinion of the most experienced VP of Sales

CImplement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

DImplement a global scoring model that uses the weighted average of both of the provided scores

Answer : D

Question 7

What is one difference between segmentations and smart lists?

AA lead can exist in multiple segmentations but not in multiple smart lists.

BSegmentations can be used to create dynamic content while smart lists cannot.

CSmart lists can be used as a filter option when creating an email program while segmentations cannot.

DSmart lists can be used in smart campaigns while segmentations cannot.

Answer : B

https://gosolomon.com/mce-study-guide-targeting-personalization/

Marketo MCE Marketo Certified Expert Exam Practice Test