Marketo Certified Expert Exam Practice Test

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Total 75 questions
Question 1

What is the purpose of a default value in a token?

Question 2

A marketer wants to identify duplicate leads using the person's full name instead of email address.

How can the marketer accomplish this task?

Question 3

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?

Question 4

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

Question 5

Which field should a marketer use to pause emailing to a lead?

Question 6

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

Answer : B

Question 7

What is a reason to include a text version with an HTML one when sending an email?

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Total 75 questions