Marketo MCE Exam Questions Instant Access

Question 1

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

AChoose Lightbox as the embed code type

BDesign a landing page that gives the visual effect of a pop up window

CChange the form type to Lightbox under form settings

DCreate a New RTP Dialog Web Campaign

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328

Question 2

Which type of email can be sent without an unsubscribe link at the bottom?

AA monthly newsletter for clients

BAn ongoing nurture for prospects

CAn autoresponder for a webinar registration

DA trade show invitation for past attendees

Answer : C

Question 3

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

What is the correct order in the Smart Campaign flow setup?

ASend Alert > Wait 30 Minutes > Send Email

BSend Email > Wait 30 Minutes > Send Alert

CSend Alert > Wait 30 Minutes > Send Alert

DSend Email > Wait 30 Minutes > Send Email

Answer : B

https://docs.marketo.com/display/public/DOCS/Email+Auto-Response

Question 4

Which three token types can be used to insert a date into an email? (Choose three.)

ARich Text

BDate

CCalendar File

DNumber

EText

FScore

Answer : B, C, D

https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Question 5

A marketer has a global form that is used on five white-paper landing pages.

How can the marketer determine which leads filled out the form on a specific landing page?

ACreate a Landing Page Performance Report

BCreate a smart list using the filter ''Visited Web Page'' with the constraint of ''Form = True''

CCreate a smart list using the filter ''Filled out form'' with the constraint of ''Web Page''

DCreate a form submission list in the Design Studio

Answer : C

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

Question 6

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

AWhen setting the stream cadence in an engagement program stream that contains email assets and nested programs

BWhen sending a newsletter email with an email program

CWhen sending an invitation email with a batch smart campaign in an event program

DWhen setting the stream cadence in an engagement program stream that contains only email assets

EWhen sending a confirmation email with a trigger smart campaign in a default program

Answer : A, C

https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and-Nurturing-Initiatives/gpm-p/241728

Question 7

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

AA text token for the link to a displayed image

BA text token for the link to the content

CA lead token for the lead's first name

DA styled rich text token for the subject line.

Answer : B

Marketo Certified Expert MCE Exam Questions