Marketo MCE Exam Questions Instant Access

Question 1

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

AThe report will identify the first program status as a success and calculate based on that.

BThe report will return a null value for cost per success.

CThe report will identify the last program status as a success and calculate based on that.

DThe report will return an error for cost per success.

Answer : B

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

Question 2

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

AImplement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

BImplement a global scoring model incorporating the opinion of the most experienced VP of Sales

CImplement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

DImplement a global scoring model that uses the weighted average of both of the provided scores

Answer : D

Question 3

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.

What is required to begin sending emails?

AStream cadence must be set.

BEngagement score must be turned on.

CThe engagement program stream must be activated.

DArchived content must be shown.

Answer : A

Question 4

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.

Which rule logic should be used when setting up the Smart List?

AUse ALL filters

BUse ANY filters

CUse Advanced filters

DUse Basic filters

Answer : A

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program-Fundamentals/ba-p/243293

Question 5

Which two statements differentiate smart lists from segmentations? (Choose two.)

AA lead can exist in multiple segments within the same segmentation.

BSmart lists can only generate information on the lead for the past 90 days.

CA lead can exist in multiple smart lists.

DSnippets can be dynamically changed based on segmentation.

ESnippets are created from smart lists.

Answer : C, D

Question 6

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

AAdd a custom column to the Program Performance Report.

BUse a custom tag as a filter on the setup tab of the Program Performance Report.

CUse a filter on the smart list of the Program Performance Report.

DUse the drill down feature of the Program Performance Report.

Answer : B

Question 7

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

AEmail performance

BChanges to the engagement program cadence

CLead score

DContribution to the engagement score

Answer : B

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