Marketo MCE Exam Questions Instant Access

Question 1

Which type of email can be sent without an unsubscribe link at the bottom?

AA monthly newsletter for clients

BAn ongoing nurture for prospects

CAn autoresponder for a webinar registration

DA trade show invitation for past attendees

Answer : C

Question 2

Which type of leads will receive a non-operational email?

AMarketable leads

BMarketing suspended leads

CBlacklisted leads

DUnsubscribed leads

Answer : D

https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309

Question 3

What is one difference between segmentations and smart lists?

AA lead can exist in multiple segmentations but not in multiple smart lists.

BSegmentations can be used to create dynamic content while smart lists cannot.

CSmart lists can be used as a filter option when creating an email program while segmentations cannot.

DSmart lists can be used in smart campaigns while segmentations cannot.

Answer : B

https://gosolomon.com/mce-study-guide-targeting-personalization/

Question 4

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

AA transition rule to pull members from the ''Haven't Attended'' group to the ''Continue'' communications emails

BA transition rule to push members from the ''Haven't Attended'' group to the ''Continue'' communication emails.

CTwo streams: one to add people to the program and the other to promote more new attendees

DTwo streams: one to promote attendance and the other to encourage completion

Answer : B, D

Question 5

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

ASample size

BChampion/Challenger

CSegment size

DDynamic content

EWinning criteria

Answer : C, D

Question 6

The email marketing manager wants to reset the score for all leads who have been unengaged.

Which value in the CHANGE SCORE Flow Step will reset the leads' score?

A-100

B{{System.Reset}}

CReset

D= 0

Answer : D

https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403

Question 7

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

ASystem tokens

BSmart lists

CAn approved snippet

DAn approved segmentation

Answer : C

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