Marketo MCE Exam Practice Test Instant Access

Question 1

By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.

How can this be communicated to sales?

AUse a Trigger Campaign to Send Alert

BUse a Trigger Campaign to Send Email

CCreate a Lead Performance report for sales

DChange the Lead Score for the lead

Answer : D

Question 2

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

AAdd a new My Token to the program called {{my.webinar URL}}

BCreate a smart campaign using the Fills Out Form trigger

CCreate a smart campaign using the Send Alert flow step

DChange the form settings to operational

ECreate an email that includes the {{member.webinar URL}} token

FChange the email settings to operational

GCreate an email that includes the {{webinar.link URL}} token

Answer : B, E, F

https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form-To-Limit-Registration/td-p/198765

Question 3

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

AImplement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

BImplement a global scoring model incorporating the opinion of the most experienced VP of Sales

CImplement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

DImplement a global scoring model that uses the weighted average of both of the provided scores

Answer : D

Question 4

A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

ASet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

BSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and 'Interesting Moment' Steps in the Flow

CSet up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

DSet up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and 'Interesting Moment' Steps in the Flow

Answer : C

https://docs.marketo.com/display/public/DOCS/Send+Alert

Question 5

The email marketing manager wants to reset the score for all leads who have been unengaged.

Which value in the CHANGE SCORE Flow Step will reset the leads' score?

A-100

B{{System.Reset}}

CReset

D= 0

Answer : D

https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403

Question 6

A marketer has a global form that is used on five white-paper landing pages.

How can the marketer determine which leads filled out the form on a specific landing page?

ACreate a Landing Page Performance Report

BCreate a smart list using the filter ''Visited Web Page'' with the constraint of ''Form = True''

CCreate a smart list using the filter ''Filled out form'' with the constraint of ''Web Page''

DCreate a form submission list in the Design Studio

Answer : C

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

Question 7

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

AInclude an Unsubscribe link in all marketing emails

BAdd a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

CSuppress all non-US respondents

DCreate the processes to abide by a country's SPAM laws

Answer : B

Marketo Certified Expert MCE Exam Practice Test