Marketo MCE Exam Practice Test Instant Access

Question 1

What is the purpose of a default value in a token?

ATo display values like current Date/Time

BTo show a value if a lead's referenced field is empty

CTo refer to the name or description of a program

DTo create custom variables at the Campaign Folder or Program level

Answer : C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

Question 2

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

AUpdate lead acquisition program

BSend the lead an alert

CUpdate lead status

DMarketing suspend the lead

Answer : C

https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351

Question 3

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

AMask Input

BVisibility Rules

CValidation Message

DField Type

Answer : B

Question 4

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.

What is required to begin sending emails?

AStream cadence must be set.

BEngagement score must be turned on.

CThe engagement program stream must be activated.

DArchived content must be shown.

Answer : A

Question 5

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.

Where can the scores be adjusted?

ASetup

BEmail Script

CSmart List

DMy Tokens

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792

Question 6

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

AMonica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

BMonica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

CMonica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

DMonica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Answer : B

Question 7

What is a reason to include a text version with an HTML one when sending an email?

AIncluding a text version makes it more likely for people to click.

BText emails have higher delivery rates than HTML.

CText emails offer a better user experience than HTML.

DSome email clients can only receive text emails.

Answer : A

https://blog.marketo.com/2017/07/html-text-emails-better.html

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