Marketo MCE Exam Practice Test Instant Access

Question 1

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

AInclude an Unsubscribe link in all marketing emails

BAdd a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

CSuppress all non-US respondents

DCreate the processes to abide by a country's SPAM laws

Answer : B

Question 2

A marketer has created several tokens to use in an initiative to send out a survey to customers:

In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)

AIn the 2017 Customer Survey Reminder 2 Program

BIn the 2017 Customer Survey Reminder Program

CIn the 2017 Customer Survey Program

DIn the 2017-Customer Survey Campaign Folder

EIn the Admin Area

FIn the Reports Folder

Answer : C, F

Question 3

Which two behaviors can be tracked with Munchkin code? (Choose two.)

AWeb page visits

BWeb page clicks

CSocial media activity

DWeb page bookmarks

EAverage time spent on site

Answer : A, E

https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website

Question 4

Which type of leads will receive a non-operational email?

AMarketable leads

BMarketing suspended leads

CBlacklisted leads

DUnsubscribed leads

Answer : D

https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309

Question 5

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

ASample size

BChampion/Challenger

CSegment size

DDynamic content

EWinning criteria

Answer : C, D

Question 6

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Answer : C

Question 7

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

AUse Mark Input to display the abbreviation while storing the full state

BStore the full state in ''Stored Value'' and the abbreviation in ''Display Value'' on the form field settings

CStore the full state in ''Display Value'' and the abbreviation in ''Stored Value'' on the form field settings

DUse Mark Input to display the full state value while storing the abbreviation

Answer : B

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298

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