Marketo MCE Exam Questions Instant Access

Question 1

The marketing department of a technology company believes the use of ''Servers'' in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

AAdd A/B Test

BSchedule

CNew Email

DEdit Smart List

Answer : C

https://gosolomon.com/mce-study-guide-program-fundamentals/

Question 2

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

AEmail performance

BChanges to the engagement program cadence

CLead score

DContribution to the engagement score

Answer : B

Question 3

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Answer : A, C

https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

Question 4

Which feature of Marketo requires an approval segmentation prior to it being functional?

ACustom Snippets

BDynamic Content

CSystem Tokens

DProgram Cloning

Answer : B

https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content

Question 5

An engagement program to promote a new online training series has two objectives:

A ''Haven't Attended'' objective to get people who have never attended to sign up

A ''Continue'' objective to get people who have previously attended to complete the training series

Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)

AA transition rule to pull members from the ''Haven't Attended'' group to the ''Continue'' communications emails

BA transition rule to push members from the ''Haven't Attended'' group to the ''Continue'' communication emails.

CTwo streams: one to add people to the program and the other to promote more new attendees

DTwo streams: one to promote attendance and the other to encourage completion

Answer : B, D

Question 6

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Answer : A

Question 7

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?

AUse Mark Input to display the abbreviation while storing the full state

BStore the full state in ''Stored Value'' and the abbreviation in ''Display Value'' on the form field settings

CStore the full state in ''Display Value'' and the abbreviation in ''Stored Value'' on the form field settings

DUse Mark Input to display the full state value while storing the abbreviation

Answer : B

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298

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