Marketo MCE Exam Practice Test Instant Access

Question 1

Where is the setting to enable Progressive Profiling when designing a form found?

AForm Settings > Settings

BAdmin functions

CField Details

DForm Settings > Themes

Answer : A

https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling

Question 2

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Answer : C

Question 3

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

ASample size

BChampion/Challenger

CSegment size

DDynamic content

EWinning criteria

Answer : C, D

Question 4

Which three token types can be used to insert a date into an email? (Choose three.)

ARich Text

BDate

CCalendar File

DNumber

EText

FScore

Answer : B, C, D

https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Question 5

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

AChoose Lightbox as the embed code type

BDesign a landing page that gives the visual effect of a pop up window

CChange the form type to Lightbox under form settings

DCreate a New RTP Dialog Web Campaign

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328

Question 6

Which feature of Marketo requires an approval segmentation prior to it being functional?

ACustom Snippets

BDynamic Content

CSystem Tokens

DProgram Cloning

Answer : B

https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content

Question 7

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Answer : A, C

https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

Marketo Certified Expert MCE Exam Practice Test