Microsoft MB-220 Exam Practice Test Instant Access

Question 1

You are a Dynamics 365 Marketing functional consultant.

You create a marketing subscription list and you need to make it available for website visitors.

In which two ways can you do this?

AIn the Email Marketing form, drag the created subscription list to the form.

BIn the Subscription Center form, drag the created subscription list to the form.

CIn the Landing Page template, drag the created subscription list to the form.

DIn the Event Template, drag the created Subscription List to the form.

Answer : A, B

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

Question 2

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.

The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.

Which error should you expect to see in the customer journey designer?

AThe Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

BThe Newsletter Email tile will give you an error saying the email is being sent out of date range.

CThe Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

DThe Wait tile will give you an error saying the tile is set to expire after the journey end date.

Answer : D

Question 3

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

ASegments must include sorting by privacy requirements.

BSegments should be Dynamic.

CSegments should be Static.

DContacts blocked due to quotas will be added to a new segment.

ESegments must include sorting by the Building Location entity.

Answer : B, D, E

A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.

Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.

Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.

Question 4

Your company currently has a customer journey that is running.

You have been tasked with making changes to the template without interrupting the customer journey.

Will you be able to accomplish this task?

ANo. The customer journey template is locked for editing while it is Live, Editable.

BYes, if you set the customer journey as Stopped and modify the template.

CYes, if you set the customer journey as Live, Editable and modify the template.

DNo. The customer journey cannot be edited without being at least temporarily stopped.

Answer : A

https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-status

Question 5

You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.

You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.

On which three entities can you find this information? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

ACampaigns

BLead Scoring Models

CActivities

DMarketing Pages

EContacts

FAccount

Answer : A, C, E

Question 6

You are a marketing professional for Contoso, Ltd.

You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.

Why might the event require you to register anonymously, despite the setting above?

AYour portal is a site hosted externally.

BYour portal is a site hosted by Dynamics 365 Portals

CYour portal is Dynamics Native Portal.

DYou must republish the event.

Answer : A

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

Question 7

You are a marketing analyst at Contoso, Ltd. The sales manager wants to utilize a real-time survey embedded in a web page to feed data into customer records. The survey manager would like to distribute the survey through email.

You need to ensure that when the user opens the survey it loads within the corporate website. In the survey, you go to Send and then Embed Survey.

What should you do next to embed your survey?

ASelect Pop Up Window and place the generated code in your website.

BSelect In-Line and place the generated code in your website.

CSelect Button and place the generated code in your website.

DPlace the generated code in your website.

Answer : B

https://docs.microsoft.com/en-us/dynamics365/customer-voice/embed-web-page

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant MB-220 Exam Practice Test