Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant MB-220 Exam Questions

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Total 248 questions
Question 1

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising the Planned Event.

Following Litware's standards, which two options should you choose when preparing this message? Each answer represents a complete solution.



Answer : B, D


https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting

Question 2

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.

After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.

The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails are sent to Contacts.

The content designer asked you to ensure the emails sent through real-time marketing journeys have the correct link in their preference center placeholder.

You need to ensure that the new subscription URL is used when emails are sent to Contacts.

Solution:

For compliance settings: Create a new Content Settings record and add the subscription center marketing page.

For email settings: Link the consent record to the real-time marketing journey settings.

Does this meet the goal?



Answer : B


Question 3

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

You are a marketer at Contoso Inc.

In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.

You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.

Solution: You add the NPS question as a metric in the survey.

Does this solution meet the goal?



Answer : A


https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

Question 4

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?



Answer : D


Question 5

You are a Dynamics 365 Marketing functional consultant.

The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list.

What should be enabled and configured to achieve this goal?



Answer : A


https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-calendar

Question 6

The sales team needs guidance on adding Contacts to existing segments.

Which three statements accurately describe those process? Each answer represents a complete solution.



Answer : B, C, D


https://docs.microsoft.com/en-us/dynamics365/marketing/manage-segments-from-contacts

Question 7

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?



Answer : B


https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns

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Total 248 questions