Microsoft MB-260 Exam Practice Test Instant Access

Question 1

You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.

You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.

Which option is the fastest way to fulfill the requirement?

ACreate single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

BCreate audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

CCreate a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

DCreate an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

Answer : C

Question 2

You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.

Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AOutput data store path

BOutput data store parameter name

CWeb service that contains your model

DEntity name

Answer : B, D

Question 3

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles dat

a. Your team is manually running the custom machine learning workflows.

Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

AYou can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

BYour team can set up scheduled refreshes that allow your workflow to run automatically.

CYour team needs to manually trigger your custom machine learning workflows.

DScheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Answer : B

Question 4

You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their dat

a. You need to confirm if their research about data requirements is correct.

Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AThere should be at least two to three transactions per customer ID. preferably across multiple dates.

BThere should be at least 100.000 unique customers to perform the CLV model.

CThere should be preferably two to three years of transactional data to predict CLV for one year.

DThe CLV model will not run if there is any missing data in the fields.

Answer : A, C

Question 5

You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience insights.

Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AYou can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.

BThe only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.

CYou can only add a filter for a specific field from the search and filter index page in audience insights.

DUsers with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

Answer : B, C

Question 6

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.

What feedback should you provide?

ARelationships created via the unification process can be edited by those with contributor-level access.

BYou can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

CYou cannot edit any of the three relationships, as they are non-editable system relationships.

DRelationships created via the unification process can only be edited by those with administrator-level access.

Answer : C

Question 7

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.

What can you do to satisfy the requirements?

Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click ''Next'' and your data is now ready for unification.

Does this meet the goal?

AYes

BNo

Answer : B

Microsoft MB-260 Microsoft Customer Data Platform Specialist Exam Practice Test

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