Microsoft MB-260 Exam Questions Instant Access

Question 1

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

AThe out-of-the-box product recommendation prediction model is available for business accounts.

BData ingestion features are different for business accounts and individual customers.

CSome enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

DBusiness accounts and individual consumers share the same audience insights environment.

Answer : C

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts

Question 2

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.

What should you do first?

ASeparate the fields in the merged FuttName field and create new fields for first name and last name.

BEnable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

CCreate a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

DMap attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

Answer : C

Question 3

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.

Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AData source credentials can be copied from an existing environment to a new production environment.

BYou must log out of one environment to access new environments that are on the same tenant.

CWhen you create a new production environment, you can choose to copy the configuration from an existing environment.

DYou can select the Environment control in the upper-right corner of the page to change environments.

Answer : C, D

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments

Question 4

You created several segments in Microsoft Dynamics 365 Customer Insights.

You need to perform a segment overlap analysis to understand what these segments have in common.

Which two actions can you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AAnalyze how specific values affect the overlap results

BSave the overlapping members as a new segment.

CView the analysis output to determine the count of members included in only one segment

DExport the analysis output for further review outside Dynamics 365 Customer Insights.

Answer : A, C

Question 5

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.

You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.

Which two types of segments can be suggested? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

ACustomers who have generated the most revenue from ticket sales

BCustomers who have the lowest average customer satisfaction scores.

CCustomers who have made the most recent purchases.

DCustomers who have the highest total spend per customer.

Answer : A, D

Question 6

The marketing team wants to invite cycling club customers to a new product launch webinar.

You need to ensure all necessary data is available to create a segment to target the appropriate customers.

What should you do?

AEnable data profiling for the attributes of the QubMember table.

BEdit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

CCreate a new Azure Data Lake data source and add the SurveyResponse table.

DEdit the existing Azure Data Lake data source and add the SurveyResponse table.

Answer : D

Question 7

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.

What action must you perform to use this model?

AUpload a product catalog table with categories and prices for event types.

BChange the existing semantic mapping type for the event tickets activity.

CInclude an IsReturn field in the Power Query definition for event tickets.

DAdd an event type id GUID to the event tickets Power Query definition.

Answer : A

Microsoft Dynamics 365 Customer Insights (Data) Specialist MB-260 Exam Questions