Microsoft MB-260 Exam Practice Test Instant Access

Question 1

You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.

You decide to create the data source(s) needed in audience insights.

Which statements best describes the steps needed to ingest the required data to audience insights?

AIn audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as 'Loyalty Cell Phone' and enter storage account name to authenticate. Repeat the steps for other tables.

BIn audience insights, select Data Sources, add data source, enter 'CellPhone' in the name field and click Next.

CIn audience insights, add data source and select Azure data lake storage as an import method, enter 'cellPhoneJoyalty1 as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

DIn audience insights, add data source and select Microsoft Dataverse as an import method, enter 'CellPhoneloyalty' as a data source name.

Answer : C

There are three data sources containing customer profile data loaded to a dedicated storage account and container in the Azure Data Lake.

Ingesting Cell phone data- the requirement is to keep the name of the date sources aligned with the design document.

cellPhone_loyaly.csv: srcid (primary key), cellphone

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Question 2

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.

One of the requirements for the new business-level measure is to add a dimension of the city for each business account.

What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

AUse the default 'CustomerlD* dimension when creating the measure.

BUse the default 'AccountID' dimension when creating the measure.

CRemove the default 'AccountlD' dimension when creating the measure.

DRemove the default 'CustomerlD* dimension when creating the measure.

Answer : D

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2b

Question 3

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

AThe out-of-the-box product recommendation prediction model is available for business accounts.

BData ingestion features are different for business accounts and individual customers.

CSome enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

DBusiness accounts and individual consumers share the same audience insights environment.

Answer : C

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts

Question 4

You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation. Individual consumers are the primary target audience.

You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.

You need to improve the match results before your marketing team starts using the system.

Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

AEnhanced addresses provided by Microsoft

BIdentity provided by LiveRamp AbihTec

CEnhanced company data provided by Microsoft

DAzure Maps provided by Microsoft

Answer : A, B

Question 5

You need to configure the out-of-the-box sentiment analysis model to run on survey response data.

Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AEventRating

BCustomerNumber

CResponseDate

DResponseNumber

Answer : C

Question 6

You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.

You need to reserve this problem and add the full name to the customer profile cards.

What should you do?

AWithin the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.

BWithin the 'Select source fields* state. add a custom semantic type for 'Person.Fullname*

CWithin the 'Unify customer fields* stage, adjust the order for the 'Fullname ' field, where the first option is always filled.

DWithin the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.

Answer : B

Question 7

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.

Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

AAttributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

BAttributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

CThe 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.

DThe 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.

Answer : A, D

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities

Microsoft Dynamics 365 Customer Insights (Data) Specialist MB-260 Exam Practice Test