MyCo, a telecom company, recently introduced a new mobile handset offer, MyFone 14 Pro, for its premium customers. As the bank has financial targets to meet, the business decides to boost the MyFone 14 Pro offer.
As a decisioning architect, how can you ensure that the MyFone 14 Pro offer is prioritized over other offers?
Answer : A
The business weight is a parameter that allows you to manually adjust the priority of an offer based on your business objectives and preferences. The business weight is multiplied by the business value and the propensity to calculate the final priority score of an offer. A higher business weight means a higher priority score, making the offer more likely to be selected and presented to the customer. Therefore, if you want to boost an offer, you can increase its business weight. Verified Reference:Pega Decisioning Consultant | Pega Academy
U+ Bank uses a scorecard rule in a decision strategy to compute the mortgage limit for a customer. U+ Bank updated their scorecard to include a new property in the calculation: customer income.
What changes do you need to make in the decision strategy for the updated scorecard to take effect?
Answer : C
The score calculation is independent of the strategy and no change is required. When you use a scorecard component in a decision strategy, you only need to specify the name of the scorecard rule and the output property that will store the score value. The scorecard rule itself defines how the score is calculated based on the input properties and factors. Therefore, if you update the scorecard rule to include a new property in the calculation, you do not need to make any changes in the decision strategy for the updated scorecard to take effect. Verified Reference: [Pega Academy - Decisioning Consultant - Using scorecards]
U+- Bank uses Next-Best-Action Designer to configure engagement policies for different customer segments. A business user wants to create reusable policy conditions that can apply across multiple actions and campaigns. The user must understand when the save-to-library feature is available.
When is the save-to-library option unavailable for engagement policy conditions?
Answer : C
In a decision strategy, to use a customer property in an expression, you
Answer : B
In a decision strategy, to use a customer property in an expression, you need to define Customer page in Pages & Classes and specify its class as Data-Customer. This allows you to access customer properties by using dot notation, such as Customer.Age or Customer.Gender. You do not need to define the property as a strategy property, use it without any prefix, or prefix it with the keyword Customer. Verified Reference: [Certified Pega Decisioning Consultant | Pega Academy], Decision strategies
U+ Bank observes that some customers receive the same credit card offer multiple times within a short period, which results in dissatisfaction. The bank wants to suppress a specific credit card offer if it has been shown three times within seven days.
What should you configure in the Contact Policy to prevent a specific credit card offer from being shown to a customer more than three times in seven days?
Answer : C
What is the name of the property that the system computes automatically when you use an Adaptive Model decision component?
Answer : B
Propensity is the name of the property that the system computes automatically when you use an Adaptive Model decision component. Propensity is a measure of how likely a customer is to accept an action, based on their past behavior and profile. An Adaptive Model component uses machine learning to calculate the propensity for each action and store it in a property with the same name as the action. Verified Reference:Pega Academy - Decisioning Consultant - Using adaptive models
Regional Bank has a fully implemented 1:1 customer engagement solution that is in the business-as-usual phase. A business user from this bank identifies the need for a new promotional offer for customers who regularly use mobile banking services. The user has detailed requirements including eligibility criteria, treatment messaging, and implementation timeline.
Which process should the business user follow to implement the new action?
Answer : C