What are the most important aspects taken into consideration when determining the Next-Best-Action?
Answer : D
The most important aspects taken into consideration when determining the Next-Best-Action are business objectives and customer needs. Business objectives reflect the goals and priorities of the organization, such as increasing revenue, reducing costs, or managing risk. Customer needs reflect the preferences and expectations of the customers, such as their interests, intents, or life events. Reference: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer
To build a predictive model, use____________.
Answer : C
Pega Decision Management Reference:
To build a predictive model, usePega Decision Management. Pega Decision Management is a tool that enables businesses to make informed decisions based on data and analytics.
Predictive Analytics is a________________
Answer : C
Predictive analytics is a branch of data science that uses statistical techniques and machine learning algorithms to find repeatable patterns in data and make predictions about future outcomes or behaviors. Reference: https://academy.pega.com/module/predictive-analytics/topic/predictive-analytics-overview
You are the Decisioning Consultant on an Al-powered one-to-one Customer Engagement implementation project. You are asked to design the Next-Best-Action prioritization expression that balances the customer needs with the business objectives.
What factors do you consider in the prioritization expression?
Answer : D
Business levers are factors that you consider in the prioritization expression to balance the customer needs with the business objectives. They can include revenue, cost, risk, retention, satisfaction, or any other custom metric that reflects the value of an action. Reference: https://academy.pega.com/module/creating-and-understanding-decision-strategies-archived/topic/using-business-levers
Two results of an adaptive model are
Answer : C
Two results of an adaptive model are propensity and performance. Propensity is the probability that the customer will accept or respond to an offer. Performance is a measure of how well the adaptive model predicts customer behavior over time. Reference: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview
When compared to a Predictive Model, an Adaptive Model is different as it_____________
Answer : A
An adaptive model is different from a predictive model as it can use strategy properties as predictors. Strategy properties are dynamic values that are calculated or derived during the execution of a decision strategy. They can capture customer context, such as channel, location, time, etc. Reference: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview
Lift is key metric for the performance of the adaptive models.
To measure lift, you need a____________
Answer : B
Lift is a key metric for the performance of the adaptive models. To measure lift, you need a control group with random actions. Lift is the ratio of the performance of the adaptive model to the performance of the control group. A control group is a subset of customers who receive random actions instead of the ones suggested by the model. Reference: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#data-/data-adm-/data-adm-model/main.htm