Pegasystems Certified Pega Decisioning Consultant (PCDC) 87V1 PEGAPCDC87V1 Exam Questions

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Total 184 questions
Question 1

Next-Best-Action ensures that communication between the business and the customer is__________ and __________ (Choose Two)



Answer : A, C

Next-Best-Action Communication: Effective Next-Best-Action communication is both contextual and timely.

Contextual: Ensures that the actions or offers presented are relevant to the customer's current situation and preferences.

Timely: Ensures that the actions or offers are presented at the most appropriate time for maximum impact and engagement.


Question 2

A bank wants to leverage the Next-Best-Action capability of Pega Customer Decision Hub to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?



Answer : D

Context: A bank wants to use the Next-Best-Action capability of Pega Customer Decision Hub to promote offers on their website.

Real-time Container Request: When a real-time container request is made, Pega Customer Decision Hub processes this request.

Response Information: The response sent back to the website includes comprehensive details about the actions.

Details Provided: According to Pega documentation, the response to a real-time container request includes treatment details (like images and descriptions) and relevant action attributes that personalize the offer for the customer.


Question 3

A bank wants to automatically pause actions that are shown too often for a specific time period. Which rules do you need to define?



Answer : C

To automatically pause actions that are shown too often for a specific time period, you need to define suppression rules in Pega Customer Decision Hub. Suppression rules allow you to put an action on hold after a specific number of outcomes, such as views or clicks, have been recorded over a defined period. This helps prevent overexposure and ensures a better customer experience by limiting how frequently the same action is shown to a customer.


Question 4

U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?



Answer : B

Propensity Increase: In Pega Customer Decision Hub, propensity indicates the likelihood of a customer responding positively to an offer. A propensity value of 0.83 signifies a high likelihood of customers showing interest in the Gold credit card offer.

Customer Behavior Analysis: The increase to 0.83 suggests that similar customers have demonstrated interest, such as clicking on the offer or engaging with it in some way.


Question 5

MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.

What do you need to configure in the Next-Best-Action Designer to implement this requirement?



Answer : D

To target customers living in a specific geographic area for advertising the new fiber optic service, you need to configure a 'Customer segment' in the Next-Best-Action Designer. This involves defining the segment of customers based on their geographic location, ensuring that only those customers in the northern region are included in this segment. By doing so, you can ensure that the banner advertisement for the fiber optic service is displayed only to those customers.


Question 6

U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.

Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.



Answer : D

To prevent offer overexposure, the appropriate suppression rule is to suppress a group of actions for 10 days if there are three clicks on the web channel in the last 10 days. This ensures that once a customer interacts with any mortgage offer three times within a 10-day period, they will not see any mortgage offers for the next 10 days. This rule helps in maintaining a good customer experience by avoiding overexposure.


Question 7

Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.

The company is introducing a new data plan.

To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?



Answer : D

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on 'Customer relevancy and business profitability.' This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.


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