Salesforce B2C-Solution-Architect Exam Practice Test Instant Access

Question 1

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.

What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

AEnable Collect Tracking within Marketing Cloud Personalization Builder

BInstall Customer Tracking within Commerce Cloud Cartridge

CEnable Collect Tracking within Marketing Cloud Email Studio

DCreate Cart Abandonment Emails within Marketing Cloud Email Studio

Answer : A

Enabling Collect Tracking within Marketing Cloud Personalization Builder is the first step that a Solution Architect should do to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud. Collect Tracking is a feature that allows Marketing Cloud to track web analytics data from B2C Commerce using collect.js code on the storefront pages. This data can be used to create Abandoned Cart Journeys in Marketing Cloud using Einstein Web Recommendations. The other steps are not necessary or optimal for this solution.

Question 2

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.

Which option should a Solution Architect configure to accomplish this7

AAuto Response rules and Support Processes

BApex trigger on a Case object

CQueues and Assignment rules

DAuto-launched Flow with a Record Trigger

Answer : C

Queues and Assignment rules are features of Service Cloud that allow incoming support cases to be automatically routed to the correct team or agent based on predefined criteria, such as customer purchases, case origin, or case priority.

Question 3

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

AStore as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

BStore in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

CLeverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

DStore as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

Answer : C

Leveraging collect.js on the B2C Commerce storefront allows the organization to track product page views and other web analytics data using Marketing Cloud's Einstein Web Recommendations feature. This data can be used to segment customers in journeys using decision splits based on their product interests and behaviors.

Question 4

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.

Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?

Choose 3 answers

ACurate tiered experiences in Marketing Cloud

BSegment Individuals within CDP C.Q Segment Journeys within CDP

CCurate tiered experiences in Loyalty Management

DCreate Journeys by tiers in Marketing Cloud

Answer : A, C, D

Curating tiered experiences in Marketing Cloud allows the company to create personalized content and offers based on the loyalty level of the customers. Segmenting Journeys within CDP enables the company to use data from multiple sources to create customer segments and target them with relevant messages across channels. Creating Journeys by tiers in Marketing Cloud allows the company to design and execute customer journeys based on the loyalty program tiers and goals.

Question 5

A financial company uses an external system for pricing and quotation.

What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

ARebuild the logic used in the external system using Apex.

BUse the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

CUse an external object to store pricing and discount information.

DUse the Apex callout to retrieve the latest information from the external system during the loan application process.

Answer : D

This option allows you to use Apex code to make HTTP requests and receive HTTP responses from an external system, such as a pricing and quotation service. You can use the @future(callout=true) annotation to make asynchronous callouts from Apex triggers or invocable methods. The other options are either not feasible or not optimal for this use case.

Question 6

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

AUse SMS as a channel due to its significantly higher engagement rate as compared to email

BGenerate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

CUse CRM Analytics to analyze customer engagement history over the last 24 months

DConfigure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Answer : A, D

These answers are correct because they are recommendations that can improve the success of the automated re-engagement campaign. Using SMS as a channel can increase the engagement rate as compared to email, as SMS messages have higher open and response rates. Configuring Einstein Recommendations in Marketing Cloud can automate segment generation for Journey Builder, which can help create personalized and relevant messages based on customer data and behavior. Reference: https://www.salesforce.com/products/marketing-cloud/best-practices/sms-marketing-statistics/ https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_recommendations.htm&type=5

Question 7

Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out.

A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics.

How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?

AFacilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.

BFacilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.

CAsk to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.

DAsk each member of the management team about their top three concerns, and use it to formulate the roadmap.

Answer : A

This answer is correct because it is a way to respond to the management team's request to help formulate a roadmap for these new capabilities using the relationship design process. The relationship design process is a method that centers relationships as the building blocks of business and social value. It is based on four mindsets that can help design products and services from a place of compassion: compassion, intention, courage, and reciprocity. By facilitating a workshop with the management team, applying the relationship design process, a Solution Architect can help create a roadmap that aligns with business objectives and builds customer trust. Reference: https://www.salesforce.com/blog/how-relationship-design-works/

Salesforce B2C-Solution-Architect Salesforce Certified B2C Solution Architect Exam Practice Test