Salesforce Certified Platform Strategy Designer (Plat-UX-102) Exam Practice Test Instant Access

Question 1

Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.

What should their strategy designer explore to increase market share?

ADeepening customer engagement

BDiversifying product offerings

CReinvesting in existing products

Answer : B

The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/diversify-product-offerings

Question 2

A strategy designer is pitching a vision presentation to their customer's lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line.

Which strategy should the designer employ to communicate the vision?

AAsk each team member to present a few slides to signal the presentation is the result of many people's ideas and consensus.

BAsk the customer to participate in the presentation pitch the vision to their lead to signal buy-i and shared ownership of the project work.

CAsk a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive

Answer : B

Involving the customer in the presentation can demonstrate internal support and shared commitment to the project, helping to alleviate the lead's concerns. This collaboration can foster trust in the design thinking process and the project's potential impact, facilitating approval.

Question 3

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?"

Which business goal is aligned with this challenge statement?

AIncrease positive environmental impact brand awareness

BIncrease online engagement with the company marketing site

CIncrease overall electric vehicle sales by 20% annually

Answer : A

The business goal that is aligned with this challenge statement is to increase positive environmental impact brand awareness. This goal reflects the desired outcome of making electric car buyers feel confident they are having a positive impact on the environment by choosing the company's vehicles. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/align-challenge-statements-with-business-goals

Question 4

A strategy designer leading a UX team needs to articulate their team's purpose and value to the rest of the company. The designer decides to create vision statements using a collaborative, research-backed process to increase team members' understanding and alignment of UX efforts.

What should be the steps taken to achieve this goal?

AHypothesize, Empathize, Optimize

BDefine, Design, Deploy

CGather, Envision, Plan

Answer : C

The steps that should be taken to achieve the goal of creating vision statements using a collaborative, research-backed process are Gather, Envision, Plan. These steps involve gathering data and insights from research, envisioning possible future states based on insights, and planning how to communicate and execute the vision. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-vision-statements

Question 5

A strategy designer leads a new UX project and needs to align with stakeholders who have

varying degrees of interest and influences the project. The designer wants to understand each

stakeholder's potential negative and positive impacts on the project.

Which tactic should be used?

AStakeholder Focus Group

BStakeholder Analysis

CStakeholder KPIs

Answer : B

The best tactic to understand the potential impacts of stakeholders on a project is stakeholder analysis, which is a systematic way of identifying and assessing the interests, expectations, and influences of various stakeholders. A stakeholder focus group or stakeholder KPIs may not capture the full spectrum of stakeholder perspectives and impacts.

Question 6

Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.

Which tools should CK use while conducting the next synchronous journey mapping session?

ADesign creation tools

BWhiteboarding tools

CPresentation tools

Answer : B

Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session

Question 7

A strategy designer is presenting their new service vision to an executive audience

What should the designer include in the executive summary to meet the audience needs?

AA plan description including who needs to act and what they need to do

BA detailed report of the data that informed the new vision

CThe different options explored in the process of designing this vision

Answer : A

The best thing to include in the executive summary when presenting a new service vision to an executive audience is a plan description including who needs to act and what they need to do, as this provides a clear and concise overview of the vision and its implementation. A detailed report of the data that informed the new vision or the different options explored in the process of designing this vision may not be relevant or interesting for an executive audience.