Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its
market wants and needs to create compelling customer experience. CK's strategy designer
recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
Answer : C
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
A strategy designer is planning a remote workshop with a team from their partner company using a new digital collaboration tool. Many employees at the partner company have much less experience with technology.
Which activity should ensure the workshop is accessible to all participants?
Answer : C
Providing early access to digital collaboration tools and ensuring all participants are comfortable using them before the workshop starts can enhance accessibility and participation. This preparation helps level the playing field, especially for those less experienced with technology, ensuring a productive and inclusive session.
Cloud Kicks' product team is focused on a new business casual clothing line that they think
will account for over half of the company's revenue in the future.
Which trend should influence desirability the most?
Answer : C
The most influential trend for desirability in designing a new business casual clothing line is hybrid work emphasizing the need for color and comfort, as this reflects the changing preferences and expectations of customers in a post-pandemic world. Digital product passports to help prevent counterfeiting or supply chain issues that delay product availability are not trends that affect desirability directly, but rather trust and availability.
Cloud Kicks (CK) has a large number of customer support requests. CX as identified a need
for updated documentation as part of a new customer service design, making self-service available
within the experience
What should be used to measure ongoing success?
Answer : A
The success of a self-service solution should be measured by the decreased number of customer cases, as this indicates that customers are able to find the information they need without contacting support. The number of Knowledge articles or the bounce rate on document pages may not reflect the effectiveness or satisfaction of the self-service solution.
Cloud Kicks' design team learns of the desire for sustainable materials while co-creating
personalization concepts with their West Coast influencers. Which method should the team use
improve feasibility of this concept direction?
Answer : B
The best method to improve feasibility of a concept direction that involves sustainable materials is to run a cost benefit analysis, which is a quantitative way of comparing the costs and benefits of different alternatives and finding the optimal solution. Creating a functional prototype or reviewing and aligning with company V2MOM may not address the feasibility issue directly.
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable
device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced
in consumer hardware,
What should the strategy designer do to determine whether or not to pursue this product idea?
Answer : C
The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.
A job listing company has launched a campaign around the adoption of its social app for
professional networking.
What should the team measure to gain the most trustworthy perspective and discourage artificially
increasing (or "hacking") the company success metrics?
Answer : C
The best way to measure the success of a social app for professional networking is to track the new connections made between users, as this reflects the value proposition and user engagement of the app. Measuring the number of times a user opens the app per day or the new account activations may not capture the true impact of the app, as users may open the app without interacting with others or create accounts without using them.