Salesforce Certified Platform Strategy Designer (Plat-UX-102) Exam Questions Instant Access

Question 1

Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.

Which inclusive design tactic should help the company solve problems for the broadest possible audience?

ASolve for one, extend to many through a persona spectrum.

BUse Jobs to Be Done to increase empathy with the audience.

CHold focus groups with traditionally underrepresented participants.

Answer : A

Solving for one, extending to many through a persona spectrum is an inclusive design tactic that helps solve problems for the broadest possible audience. It involves creating personas that represent different levels of ability, context, and preference, and designing solutions that meet the needs of the most extreme cases, which can benefit everyone else as well. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/solve-for-one-extend-to-many-through-a-persona-spectrum

Question 2

Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.

What should the strategy designer do to solve for this accessibility challenge"?

AIdeate marketing concepts to reach new audiences.

BConduct an empathy workshop to understand the audience.

CInvite users to co-create as accessibility experts.

Answer : C

Inviting users to co-create as accessibility experts means involving users who have accessibility needs or challenges in the design process as collaborators and consultants. This helps solve for the accessibility challenge by ensuring that the design meets the standards and expectations of the target audience. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/invite-users-to-co-create-as-accessibility-experts

Question 3

A strategy designer is working with a product team to reach more diverse audiences.

How should the designer make a case for ensuring all future releases meet accessibility standards7

AEvaluate competitors' accessibility standards.

BFocus rationale on how refactoring later is more expensive.

CPlot accessibility standards against impact and difficulty.

Answer : C

Mapping out accessibility standards in terms of their impact on users and implementation difficulty provides a clear, strategic view of why meeting these standards is essential. This approach helps in prioritizing accessibility efforts based on their potential to enhance user experience and inclusivity, while also considering the practical aspects of integrating these standards into product development.

Question 4

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designer do to address these concerns?

ACollect feedback and use it to define constraints for a new co-creation activity with stakeholders.

BShare stories from research that show the design team understands the customers' needs.

CProvide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Answer : C

The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/communicate-the-product-vision

Question 5

Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its

market wants and needs to create compelling customer experience. CK's strategy designer

recommends utilizing the Jobs to Be Gone framework.

What are the core principles of the Jobs to Be Gone framework?

ACustomer-centric, Effective Communication, Organizational Strategy, Success Criteria

BCustomer-centric, Values driven, Flexible, Revenue focused

CCustomer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes

Answer : C

The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.

Question 6

A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.

Which phase encompasses creating Jobs To Be Done?

APrototype

BDefine

CDeploy

Answer : B

Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-jobs-to-be-done

Question 7

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.

Which method should the strategy designer use to help stakeholders decide which ideas to build-

APriority matrix

BData analysis

CDesign critique

Answer : A

A priority matrix is a method that helps stakeholders decide which ideas to build by evaluating them based on two criteria, such as impact and feasibility. It helps prioritize the most valuable and viable solutions and eliminate the ones that are not worth pursuing. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritize-ideas-with-a-priority-matrix

A Priority Matrix is a tool used in decision-making to help stakeholders prioritize tasks or ideas based on their urgency and importance. For Cloud Kicks, facing a challenge with customer dissatisfaction due to long waiting periods, a Priority Matrix will help the team to visually plot the ideas based on their potential impact on solving the issue and the effort required to implement them. This method allows for a structured comparison of ideas, making it easier to decide which ones to build on.