The team at Cloud Kicks is spending too much time curating dashboards of the company's
sales pipeline for multiple different levels of leadership, who are interested in different views of the
same data.
What should the strategy designer recommend to help the team efficiently share the right data?
Answer : C
The best recommendation to help the team efficiently share the right data is to create dashboards in Tableau, as this allows them to visualize and analyze data from different sources, customize and filter views, and share insights with different audiences. Developing reports in Sales Cloud or providing Kanban view in Revenue Cloud may not offer the same level of flexibility and functionality as Tableau.
The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable
device to track customers activity during workouts.
They employ footwear designers and manufacturing experts, but they lack an engineer experienced
in consumer hardware,
What should the strategy designer do to determine whether or not to pursue this product idea?
Answer : C
The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.
Cloud Kicks wants to start providing coupons to its digital consumers.
In addition to Marketing Cloud, which product should be recommended?
Answer : A
B2C Commerce is a Salesforce product that helps businesses create engaging and personalized online shopping experiences for their customers. It integrates with Marketing Cloud to enable coupon management, promotion tracking, and customer segmentation. Reference: https://www.salesforce.com/products/commerce-cloud/b2c-commerce/
An insurance company has a calc banding process that involves multiple team members,
different departments, and many disparate systems
Which Salesforce automation tool should a strategy designer recommend to improve business
process efficiency?
Answer : B
The best Salesforce automation tool to recommend to improve business process efficiency for an insurance company that has a complex underwriting process is MuleSoft, as this helps integrate and orchestrate data and applications across different systems and platforms. Financial Services Cloud or Service Cloud may not be able to automate the underwriting process effectively.
Claud Kicks (CK) wants to launch a new application that change the processes and operating
procedures within the organization propose a rollout of the new application, CK's design team plans
on building and testing a Minimum Viable Product (MVP).
Which outcome should the team focus on when defining the MVP?
Answer : B
The purpose of building and testing a Minimum Viable Product (MVP) is to validate or invalidate the essential features of the product, that is, the features that deliver the core value proposition and solve the user's problem. Testing an outline of all features and possibilities of the product or assessing essential features of the product with a large group of users are not suitable outcomes for an MVP, as they may introduce unnecessary complexity or bias.
Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing.
CK initiates a project to integrate sustainable messaging into its commerce experience,
What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?
Answer : B
Conducting customer interviews is a direct and effective method to ensure that sustainability messaging resonates with customers. Through these conversations, the strategy designer can gather insights into customer values and preferences, guiding the development of messaging that aligns with customer expectations and enhances the desirability of the brand's commitment to sustainable practices.
A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"?
Answer : B
The How Might We format for challenge framing uses the word ''might'' instead of ''will'' because it implies a sense of possibility and curiosity, rather than certainty or obligation. It allows the team to explore solutions without committing to one right away, which encourages creativity and experimentation. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/frame-challenges-with-how-might-we-statements