Salesforce Certified Platform Strategy Designer (Plat-UX-102) Exam Questions Instant Access

Question 1

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?

APlot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

BAsk each team member to create insights based on their expertise and support with collected quotes.

CAs a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Answer : C

The project team should spend time affinity mapping, spotting patterns, and surfacing surprises, to identify key insights after conducting user research. This method involves grouping data points into themes or categories, finding connections or trends among them, and highlighting unexpected or surprising findings. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/identify-key-insights

Question 2

A health and wellness company wants to create a 10-year vision for its business. Which

external context for innovation is the least risky trend to influence the company's strategy?

AMarket shift: The stability of the economy and consumers buying power in the next 10 years

BPerception shift: Feelings toward the efficacy of wellness products in the next 10 years

CDemographic shift: Number of affluent and educated young professionals in the U.S. in the next
10 years

Answer : B

The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.

Question 3

A strategy designer is hired to help service agents pool their shared knowledge, see the

bigger picture, and understand what may be causing poor and disjointed support experiences, and

where other pain points and opportunities may lie. Which method of co-design workshop should be

used?

AIdeation

BPrototyping

CJourney mapping

Answer : C

The best method of co-design workshop to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie is journey mapping, which is a visual representation of the user's journey across different touchpoints and channels. Ideation or prototyping may not be suitable for synthesizing and analyzing existing service experiences.

Question 4

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights

from research and turn them into design opportunities.

Which question should the team use to prioritize insights?

AHow will this improve the customer experience?

BIs our technology capable of supporting this need?

CWhat will bring in the most revenue?

Answer : A

The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.

Question 5

Claud Kicks (CK) wants to launch a new application that change the processes and operating

procedures within the organization propose a rollout of the new application, CK's design team plans

on building and testing a Minimum Viable Product (MVP).

Which outcome should the team focus on when defining the MVP?

ATesting an outline of all features and possibilities of the product.

BValidating or invalidating the essential features of the product.

CAssessing essential features of the product with a large group of users.

Answer : B

The purpose of building and testing a Minimum Viable Product (MVP) is to validate or invalidate the essential features of the product, that is, the features that deliver the core value proposition and solve the user's problem. Testing an outline of all features and possibilities of the product or assessing essential features of the product with a large group of users are not suitable outcomes for an MVP, as they may introduce unnecessary complexity or bias.

Question 6

Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time

bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders

who are used to making decisions based on metrics.

Which approach should a strategy designer take when presenting a new product vision to this group?

ARun qualitative user research on the product vision and share key feedback with stakeholders.

BConduct a competitive analysis of other products in the same market as the product vision.

CIdentify the biggest questions about the product vision and collect data on prototypes.

Answer : C

The best approach to presenting a new product vision to a group of leaders who are used to making decisions based on metrics is to identify the biggest questions about the product vision and collect data on prototypes, as this helps validate or invalidate the assumptions and hypotheses behind the vision, and provide evidence-based arguments for its feasibility and viability. Running qualitative user research or conducting a competitive analysis may not be persuasive or relevant enough for this group.

Question 7

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.

What should analogous research help them accomplish?

ABring fun into an otherwise boring project.

BExplain a complex strategy to varied stakeholders.

CGenerate unexpected ideas and increase empathy.

Answer : C

Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-analogous-research