Salesforce CRT-250 Exam Practice Test Instant Access

Question 1

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.

Individuals should only be allowed to enter once, and the winner will be selected randomly.

All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.

Which two components are appropriate for this solution?

Choose 2 answers

AMicrosite with Web Collect to store entrants on a data extension.

BMicrosite with Smart Capture to store entrants on a data extension.

CSend Email Activity with a link to a subscription center.

DData Extension with double opt-in status defined.

Answer : B, D

Question 2

Northern Trail Outfitters wants to set up their Send Log data extension

Which three considerations should be made for long term success?

Choose 3 answers

AApply an appropriately-scoped Data Retention period

BAdd custom fields not included in the Send Log Template

CLog attribute data necessary for auditing communications

DLog all variable data captured in emails at send time

ESet the period to a fixed date in the Data Retention Policy

Answer : A, B, C

Question 3

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?

AUse Proof instead of [PREVIEW]

BAdd [PREVIEW] to the subject line validation list

CRequire several campaign approvals

DWrap the subject line with AMPscript

Answer : B

Question 4

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

AChange Column Delimiter to

BChange Character Encoding to UTF-8

CSelect Unicode Output

DChange Format to xml

Answer : B, C

Question 5

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

AProximity to Store

BAges in Household

CLifetime Purchase Value

DConversion Rate

ELast Purchase Date

Answer : C, D, E

Question 6

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?

Choose 2 answers

AText

BDecimal

CNumber

DBoolean

Answer : A, B

Question 7

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

AIP Allowlist

BField Level Encryption

CAdvanced Audit Trail

DSingle Sign on Authentication

Answer : A

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