Salesforce CRT-250 Exam Questions Instant Access

Question 1

How are publication lists used in the Marketing Cloud?

ATo send communication to all subscribers, regardless of opt -in status.

BTo manage subscribers in guided and triggered email sends.

CTo build dynamic content rules by subscriber type.

DTo allow subscribers to opt-down/out instead of unsubscribing from all.

Answer : D

Question 2

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.

Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

ARemove nonessential data for marketing purposes.

BIdentify and assign appropriate keys to tie records together.

CNormalize data and fields to prevent redundancy.

DEnsure all available data is included.

EEnsure every data source has a sendable field.

Answer : A, B, C

Question 3

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?

Choose 2 answers

AText

BDecimal

CNumber

DBoolean

Answer : A, B

Question 4

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

ASubscriber Key

BContact ID

CMember Record

DData Extensions

Answer : A

Question 5

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

Choose 3 answers

ACreating users and assigning roles which meet their job functions

BCreating a SMS message and sending a mobile campaign

CClassifying sends and defining parameters for email sends

DBuilding the data structure used to store audience information

EImporting data into contacts using the Data Loader

Answer : A, C, D

Question 6

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

ASetup >Data Management > Synchronized Data Extensions

BContact Builder > Data Extensions > Synchronized Data Extensions

CContact Builder > Data Sources

DSetup > Apps > Salesforce Integration

Answer : C

Question 7

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

AOverwrite

BAdd Only

CAdd/Update

DUpdate Only

Answer : C

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