Salesforce CRT-550 Exam Practice Test Instant Access

Question 1

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.

What solution should a consultant recommend to meet the criteria?

ARun a SQL Query at 12:30 a.m. to create a suppression list.

BRun an Import Definition at 12 a.m. to create a suppression list.

CCreate a Journey Goal to exit subscribers from the Journey.

DCreate and enable a BLOCKOUT window In MobileConnect.

Answer : D

Question 2

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.

Which activities would Marketing Cloud use to automate this campaign?

ARefresh Mobile Filtered List and Outbound Send

BImport Mobile Contacts and Outbound Send

CRefresh Mobile Filtered List and Send SMS

DImport Mobile Contacts and Send SMS

Answer : C

Question 3

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send's user needed to have edit permissions in Salesforce,

BEmail Opt Out is only updated if the send originates in Salesforce.

CThe previous send used Email Address as a Subscriber Key.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

Answer : C

Question 4

Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.

What end-to-end process should deliver this efficiently?

AScheduled Automation > File Transfer > Import > Series of Query Activities

BTriggered Automation > Import Activity > Series of Query Activities > Series of Sends

CScheduled Automation > Import Activity > Series of Query Activities > Series of Sends

DTriggered Automation> Import > Data Extension Extract > Marketing Journey

Answer : C

This end-to-end process will efficiently deliver the desired result of importing the data from the data lake instance, segmenting it, and then executing the daily sends. The scheduling of the Automation will allow the process to run each day at 3 a.m., and the Import Activity will import the generated file. The data can then be segmented using a series of Query Activities and the emails can be sent using a series of Sends. Reference:https://help.salesforce.com/articleView?id=mc_es_automation_studio_overview.htm&type=5

Question 5

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.

How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

AEnable the package for all business units in the Marketing Cloud account.

BCreate a separate installed package for each individual web form.

CInstruct the web team to store the client ID and secret in the client-side code.

DEnsure the package scope includes Read and Write permissions for data extensions.

Answer : D

Question 6

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

AUse personalization strings created by selecting the data extension.

BUse AMPscript variables created from each field in the data extension.

CUse Dynamic Content rules to select a content area for each subscriber.

DUse Guide Template Language created for each field in the data extension.

Answer : B

Question 7

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.

What should a consultant recommend to deploy the email?

AInject the subscriber into a Journey.

BUse the Transactional Messaging API.

CExecute a Triggered Emails Interaction.

DUse a User-Initiated Emails Interaction.

Answer : B

Salesforce CRT-550 Prepare for your Marketing Cloud Consultant Exam Practice Test