Salesforce CRT-550 Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

AQuery Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

BImport Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

CAssign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

DSend to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer : A

Question 2

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

AShare data extensions from the top-level BU.

BCreate a local copy of the product data in each BU.

CUse the File Transfer Activity to import data into each BU.

DGive users the Administrator Role so they can see all of the data.

Answer : A

Question 3

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?

AImplement two separate Marketing Cloud instances.

BEnsure test sends are done from data extensions with attribute 'Is Testing1.

CCreate one or more additional business units for testing.

DUse Subscriber Filter per business unit to filter production from test data.

Answer : A

Question 4

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

AUse a text-response message template with embedded AMPscript to capture the response.

BUse an info capture message template to capture the response.

CUse an outbound message template with embedded AMPscript to capture the response.

DUse a vote/survey message template to capture the response.

Answer : B

Question 5

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

AInteraction Studio

BSocial Studio

CAdvertising Studio

DAudience Studio

Answer : C

Question 6

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

ACreate this as a Journey Data Source via Journey Builder.

BPush each new record into Marketing Cloud vis Platform Event API on form submit.

CPerform a daily bulk export to SFTP for import via Automation.

DRecreate this external web form inside Marketing Cloud.

Answer : C

Question 7

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

What should a consultant recommend to meet this criteria?

AContinue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

BCreate a Journey and use Salesforce Data and the Reports object as the Entry Source.

CSync all custom objects to Marketing Cloud and recreate the reports for sending.

DContinue to build reports in Sales Cloud and select the reports in Marketing Cloud.

Answer : A

Salesforce CRT-550 Prepare for your Marketing Cloud Consultant Exam Practice Test