Salesforce CRT-550 Exam Practice Test Instant Access

Question 1

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.

Which activities could be used to fulfill this requirement?

ASalesforce Data Entry, SQL Query Activity, Task Activity

BScheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

CAPI Event Entry, SQL Query Activity, Task Activity

DScheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Answer : B

Question 2

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

ALookup AMPscript function

BLookupRows AMPscript function

CDynamic Content Block

DEnhanced Dynamic Content Block

Answer : B

Question 3

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

AVerification Activity

BScript Activity

CQuery Activity

DStop Activity

Answer : A

Question 4

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

AData Filters

BAttribute Groups

CPublication Lists

DQuery Activities

Answer : A

Question 5

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.

Which two methods should be used to filter entry into the journey?

Choose 2 answers

AFilter Activity

BEntry Source Filter

CSQL Query

DDecision Split

Answer : B, C

Question 6

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

AImport Activity

BVerification Activity

CData Extract Activity

DFilter Activity

Answer : B, D

Question 7

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

AUse Data Designer in Contact Builder to relate the two data extensions.

BUtilize Entry Data on a Decision Split within Journey Builder.

CCreate a Data Relationship in Email Studio to relate the two data extensions.

DConfigure activities within Automation Studio to update the purchase data.

Answer : A, B

To build an abandoned cart journey, the two steps Northern Trail Outfitters should include are:

1. Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase.

2. Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.

Salesforce CRT-550 Prepare for your Marketing Cloud Consultant Exam Practice Test