Salesforce CRT-550 Exam Practice Test Instant Access

Question 1

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

AA Transactional Journey with the Not Sent Notification activity included

BA Datorama instance to ingest their data

CAn external system to receive and confirm callback and subscriptions

DAn Interaction Studio instance to ingest their data

Answer : C

Question 2

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

AUse Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

BUse Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

CUse Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

DUse Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Answer : D

Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide,https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.

Question 3

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.

Which configuration should be utilized for the API user created in Marketing Cloud?

AAPI User checkbox is selected, no roles are assigned to user.

BAPI User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.

CAPI User checkbox is deselected, Marketing Cloud Viewer role is applied.

DAPI User checkbox is deselected, all available roles are assigned to user.

Answer : B

Question 4

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.

How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

AEnable the package for all business units in the Marketing Cloud account.

BCreate a separate installed package for each individual web form.

CInstruct the web team to store the client ID and secret in the client-side code.

DEnsure the package scope includes Read and Write permissions for data extensions.

Answer : D

Question 5

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

AUse exclusion lists for the send - excluding those that already were sent the email

BUse AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

CUse a SQL Query to filter the audience into a new data extension that is overwritten each day

DUse SQL Query to filter the audience into a new data extension that is upserted every day

Answer : B

Question 6

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

* A Customer Reference DE is updated daily and holds subscriber information.

* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

* If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

AScheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

BFile Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry

CFile Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

DScheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer : B

Question 7

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

APerform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

BUse Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

CInclude data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

DCreate a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer : A, D

Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.

Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].

[1]https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-consultant-exam-study-guide[2]https://help.salesforce.com/articleView?id=mc_jb_improve_journey_performance.htm&type=5

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