Salesforce Interaction Studio Accredited Professional Exam Practice Test Instant Access

Question 1

What is the unified customer profile?

AA view of each visitor, customer, and user based on their behaviour on your website, with
marketing emails or, with any integrated channel

BA offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

CA unified view of all customer activity across, websites, web applications, mobile store, call center

DA profile view for administrators to see activity across all of the customer touch points

Answer : A

Question 2

What are the three types of mobile campaigns a business user can create in IS?

AJSON Data A

BIn-App Notification

CBrowser Notification

DSMS Text Message

EPush Message

Answer : B, E

Question 3

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

AIS uses probability matching to determine if two or more profiles represent for user identity

BIS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

CIS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

DIS users third party software to match anonymous and knows identifies

Answer : D

Question 4

If you want to compare the completion of two objectives based on a filter, what report would you use?

AVisitor behaviour report

BReferring sources report

CGoal completion report

DGoal comparison report

Answer : D

Question 5

The sitemap provides the functionality that enables IS to identify which three items?

APage types

Bcontent zones

Cattributes

Dcampaign

ETemplates

Answer : A, B, C

Question 6

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

AA/B testing

BRule based testing

CTime based testing

DVariation testing

Answer : B

Question 7

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

AUse a segment to setup a filter, then use the filter in campaign statistics

BUse a segment to set a global goal

CUse a segment to specify certain actions, which can be set as the goal for a campaign

DUse engagement compare functionality to see the differences in key metrics and behaviours

Answer : A

Salesforce Interaction Studio Accredited Professional Salesforce Interaction Studio Accredited Professional Exam Practice Test