Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Questions Instant Access

Question 1

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

AEnable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

BEnable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

CEnable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

DEnable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Answer : B

Question 2

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

* Receive a notification when prospects view the page, but do not submit to see if they can retarget.

* Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

ADynamic list of all prospects who have viewed the landing page > Completion action on the form to
remove prospects from the list upon form submission > User monitors list.

BPage action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

CDynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
viewed landing page > User exports both lists and compares.

DCompletion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

Answer : D

Question 3

How many variations of Dynamic Content it is possible to create

AA-Z (25)

BA-C (3)

C10

DA/B (2)

Answer : A

Question 4

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

AMatch ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

BMatch ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

CMatch ANY overall logiC. Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

DMatch ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Answer : C

Question 5

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?

Choose 3 answers

ALanding Pages

BSocial Posts

CLayout Templates

DList Emails

EContent Files

Answer : B

Question 6

An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

ASet the intern up in the Default 'Marketing' User Role

BSet the intern up in the Default 'Marketing Intern' User Role

CCreate a Custom User Role with only the options to 'view' lists and 'view' emails selected

DCreate a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

Answer : C

Question 7

Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

ABuild a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

BBuild a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

CBuild an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

DBuild an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Answer : A