Salesforce Marketing Cloud Account Engagement Consultant Exam Practice Test Instant Access

Question 1

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

AUse individual email test

BUse multivariate test & Review email preview

CUse rendering test and send to Test List

DUse A/B test

Answer : C

Question 2

LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

ASelect the dropdown filter 'Closed Date' and 'Last Month' to view all Accounts closed in the last month.

BFilter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

CSelect the 'Accounts' filter that allows filtering by accounts created within the last month.

DSelect the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer : A

Question 3

Choose required fields while creating a Prospect

AEmail

BCompany

CCD Campaign

DProfile

EScore

FGrade

GAssign To

Answer : A, C, D, E

Question 4

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

AThere must also be a general or specific user as a sender.

BThe assigned user must be connected through user sync.

CThe email must also contain assigned user merge fields.

DAll prospects on the recipient list must be assigned to a user.

Answer : A

Question 5

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

AAccount

BOpportunity

CCase

DOrder

Answer : A, B

Question 6

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant

recommend?

ALocate the relevant documentation and follow the steps to enable.

BUpdate your Salesforce connector user permissions

CContact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

DUpdate your field mappings by going to Admin > Configure Fields

Answer : C

Question 7

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

ASet up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria 'prospect score in scoring category greater than 1' to send an autoresponder email

BSet up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

CSet up scoring categories > create page actions associated with the scoring category > create a
dynamic list with criteria 'prospect score in scoring category greater than 0' > set the list as the recipient list of an engagement program

CSet up scoring categories > create custom redirects associated with the scoring category > set
completion actions to tag prospect > create an automation rule with criteria 'prospect has tag new-product' to send an autoresponder email

Answer : C, C

Salesforce Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Practice Test