Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Questions Instant Access

Question 1

How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

AOne each type

BMany, but only Salesforce

COne

DThere are no restrictions about that

Answer : C

Question 2

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

AThere must also be a general or specific user as a sender.

BThe assigned user must be connected through user sync.

CThe email must also contain assigned user merge fields.

DAll prospects on the recipient list must be assigned to a user.

Answer : A

Question 3

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

ABuild dynamic lists respectively based off of those form submissions.

BAdd a form completion action to add prospects to the right Salesforce campaign.

CTrack downloads in the form reports and build different lists for all submissions.

DAdd a form completion action to apply a tag with the name of the piece of content.

Answer : D

Question 4

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

AInstall the Marketing Cloud Account Engagement AppExchange package for Production Environments

BRename the Salesforce connector for the Sandbox org

CDelete all data from the Sandbox org

DCreate a new Salesforce Connector for the Production org

EUnverified and delete the Salesforce connector for the Sandbox org

Answer : A, D, E

Question 5

Answer : A, B, C, D, E, F, G, I

Question 6

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

ACreate a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >
Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

BAdd the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two
child campaigns, each related to a single BU > Enable 'Include child campaigns' on the parent campaign

CAdd the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and
create two child campaigns, each related to a single BU > Enable 'Include child campaigns' on the parent campaign

DCreate a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer : B

Question 7

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

AUse Salesforce's value

BUse Marketing Cloud Account Engagement's value

CUse the most recently updated record

DAll of the above

Answer : D