Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Questions Instant Access

Question 1

Which are Actions Available with Salesforce Connector (Choose three)

AAdd to Salesforce campaign

BAssign prospect to queue

CAssign prospect via Salesforce active assignment rule

DCreate a Salesforce event

EDelete a Salesforce task

Answer : A, B, C

Question 2

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.

Which two actions should be taken to achieve this?

Choose 2 answers

AImport the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

BCreate the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

CMigrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.

DCreate the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account Engagement_automation_page_actions.htm&type=5

Answer : C, D

Question 3

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

ABuild automation rules add criteria as Contact as blank add action as notify assigned user

BBuild dynamic list add criteria as Contact as 'Renewed' add action as notify assigned user

CBuild dynamic list add criteria as Contact as blank add action as notify assigned user

DBuild automation rules add criteria as Contact as 'Renewed' add action as notify assigned user

Answer : C

Question 4

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?

Choose 2 answers

AThe sum of total conversions from the form and landing page reports.

BThe Engagement Dashboard in B2B Marketing Analytics.

CThe total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

DThe total submissions reflected on the form report in Marketing Cloud Account Engagement.

Answer : B, C

Question 5

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

AThere must also be a general or specific user as a sender.

BThe assigned user must be connected through user sync.

CThe email must also contain assigned user merge fields.

DAll prospects on the recipient list must be assigned to a user.

Answer : A

Question 6

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

ADevelop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

BAssign to queue that Marketing users own then use active assignment rules to reassign the leads.

CDefine market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

DCreate a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Answer : B

Question 7

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

AFiltered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since 'Register for a webinar' completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

BThat may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

CFiltered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

DFiltered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

Answer : C