Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Questions Instant Access

Question 1

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

ADynamic List

BTest List

CStatic or Dynamic list

DStatic List

Answer : D

Question 2

LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

How could these requirements be met?

ADevelop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.

BAssign to queue that Marketing users own then use active assignment rules to reassign the leads.

CDefine market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

DCreate a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Answer : B

Question 3

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

AUse Salesforce's value

BUse Marketing Cloud Account Engagement's value

CUse the most recently updated record

DAll of the above

Answer : D

Question 4

What access should sales and marketing users have to access embedded analytics dashboards?

AThe 'Analytics View Only Embedded App' permission set license

BMarketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

CMarketing Cloud Account Engagement Permission Set and 'View Reports' Marketing Cloud Account Engagement user permission

DMarketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Answer : A

Question 5

How many scheduled Engagement Programs is it possible to have

C10

D15

Answer : C

Question 6

What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

ACreate and add a tracking code to the website

BSetup DNS for each used domain and validate the connection

CSetup tracker subdomain and validate it

DChoose which sender IP to use

Answer : A, B, C

Question 7

How many variations of Dynamic Content it is possible to create

AA-Z (25)

BA-C (3)

C10

DA/B (2)

Answer : A