Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Practice Test Instant Access

Question 1

With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

AClick Through rate

BEmail Complain Rate

CHTML Open Rate

DSpam complaints.

Answer : A

Question 2

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

* The prospects must be located in Georgia or Florida.

* The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

ACreate a completion action on the 'Request a Demo' form with the action to assign to user.

BAdd a completion action on the form to notify Admin, who manually assigns the prospect.

CExport the form submission report and import, assigning to the correct user upon import.

DRun an automation rule to assign based on the 'Request a Demo' submission and State field.

Answer : D

Question 3

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

ASalesforce Engage and CRM Visible List

BStatic Public List and Automation Rule

CEmail Preference Center and Static Public List

DEmail Preference Center and Dynamic Public List

Answer : C

Question 4

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteriA. Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

ARules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

BRules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

CRules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

DRules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin

Answer : B

Question 5

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

ACampaign send limits

BA link to Salesforce Engage training resources

CA link to assign licenses and permission sets

DA link to download Engage Alerts for Mac

Answer : B, D

Question 6

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

ARun an Automation rule where the criteria is ' Prospect Time Last activity Days ago is greater than 90 day.'

BRun a Segmentation rule where the criteria is 'Prospect Time Last activity Days ago is greater than 90 days'.

CRun a Dynamic List where the criteria is 'Prospect Time Created Days ago is greater than 90'.

DRun a Dynamic List where the criteria is 'Prospect Time Last activity Days ago is greater than 90'.

Answer : C

Question 7

Which one is Marketing Cloud Account Engagement Event Connector

AEventbrite

BEventor

CEventMe

DTheEvents

Answer : A