Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Practice Test Instant Access

Question 1

What is the difference between an email template and an email content record in the enhance email experience?

AAn email content record must start from an email template.

BAn email template can be used by Pardot, Sales Cloud an Service Cloud Users.

CAn email content record is a basic layout that does not contain any metadata used by a pardot email send.

DAn email template can only use CMS images.

Answer : B

The key difference between an email template and an email content record in the enhanced email experience within Pardot lies in their usability across different Salesforce platforms. An email template, once created in Pardot, can be utilized by users across Pardot, Sales Cloud, and Service Cloud. This allows for a consistent messaging and branding experience across various customer-facing platforms within the Salesforce ecosystem. In contrast, an email content record in Pardot is specific to Pardot and designed for use within the platform's email marketing campaigns, focusing on specific layouts and elements tailored to Pardot's capabilities.

Question 2

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a ''Product of Interest'' field value of either A or B

What automation tool could be used to assign the prospects?

AAn automation rule with rule groups

BCompletion actions on each landing page

CA segmentation rule with the groups

DCompletion actions on each Form

Answer : A

In Pardot, the best tool to use for assigning prospects to a group of users based on specific criteria is an automation rule with rule groups. Automation rules allow for the creation of complex criteria that prospects must meet to trigger certain actions. In this scenario, the rule would check for prospects with a score greater than 100, a grade greater than B, completion of any form on a landing page, and a ''Product of Interest'' field value of either A or B. Once a prospect meets these conditions, the automation rule can then assign them to the specified group of users. This method is efficient for processing large numbers of prospects automatically and continuously, which is not as feasible with completion actions on forms or landing pages, or with a one-time use segmentation rule.

Question 3

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

ACreate two new default scoring models to have one for each product line.

BEdit the score field on the prospect's record to displays multiple score values

CAssign a scoring category to each product line folder.

DEdit the default scoring model to score differently for each product line.

Answer : C

To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.

Question 4

What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

AThe prospect will be sent two copies future email sends will not be impacted.

BThe prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.

CThe prospect will be sent one copy of the email, but will be suppressed for the next email send.

DThe prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

Answer : D

In Pardot, when a prospect is included in both the recipient list and the suppression list for a list email, the suppression list takes precedence. This means the prospect will not receive the email. Importantly, being on the suppression list for one specific email send does not impact the prospect's status for future email sends. The suppression is specific to the email in question, and future email sends will proceed based on the prospect's inclusion in or exclusion from those specific recipient or suppression lists. This ensures that one-time suppression does not inadvertently affect the prospect's eligibility for future communications.

Question 5

A Pardot user notices an odd field value on a prospect record and wants to investigate.

What should the first course of action be?

AReview the recent form submissions to see if the prospect updated their information.

BGo to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

CLook up the prospect's assigned user and call them to see if they made the change.

DGo to the prospect record and click on the field value in question to see what caused the change.

Answer : B

When investigating an odd field value on a prospect's record in Pardot, the first course of action should be to view the prospect's Audit tab. This tab provides a comprehensive log of all changes made to the prospect's record, including information on what changes were made, who made them, and when they were made. This approach allows users to quickly ascertain the source of the odd field value, whether it was updated through a form submission, manually edited by another user, or changed through some other process. It is a more direct and reliable method than contacting assigned users or reviewing individual form submissions, which may not conclusively reveal the origins of the specific change.

Question 6

Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

ALanding page with a form

BLanding page with a form handler

CEmail template with a form embedded into the HTML

DLanding page without a form

Answer : D

A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences.A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference:3: [Landing Pages and Forms]

Question 7

Which action removes the [[crm_deleted]] flag from a prospect record?

AUndeleting the record in Salesforce

BRe-submitting a form by a prospect

CUnchecking 'CRM Deleted- on the prospect record

DRemoving the prospect from the Marketing Cloud Account Engagement recycle bin

Answer : A

The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce.Re-submitting a form by a prospect, unchecking ''CRM Deleted'' on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. Reference:2: [System Fields]

Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Practice Test