Salesforce Marketing Cloud Administrator Exam Practice Test Instant Access

Question 1

Which three statements should be considered before using Goals in Journey Builder?

Choose 3 answers

AGoal target statistics are stored in a data extension.

BGoals are created to evaluate journey performance.

CGoals can act as exit criteria.

DContacts are evaluated against the goal after a wait activity.

EEach contact is assigned an individual goal.

Answer : B, C, D

Question 2

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

ASynchronized contacts are only counted after sending

BOnly active email subscriber are counted.

CMobile subscribers are not counted as contacts.

DThere are overlapping contacts in each of the channel

Answer : B

Question 3

A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

ACustom roles can only be edited by the user who created the role initially.

BCustom roles are only available within the business in which they were created.

CCustom roles are available on their Marketing Cloud account.

DCustom roles override an individual user's granular permission assignments.

Answer : D

Question 4

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.

Which policies could the Marketing Cloud admin configure in Setup7

AMinimum Password Length, Password Complexity, Password History, Expiration Period

BMinimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions

CMinimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

DMaximum Password Length, Password Complexity, Unique Password, Expiration Period

Answer : A

Question 5

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

ANTO requires SSL certificate configurations for Content Builder and Portfolio images

BBrand-specific private domains need to be leveraged when wrapping images and links in email campaigns

CMultiple brand logos must be accommodated in an email header

DA new sender profile needs to be leveraged for sending transactional emails

Answer : B

Question 6

Which three considerations should be made when setting up Distributed Marketing?

Choose 3 answers

ABusiness users can select any email at time of send.

BDefault options can be set up for the greeting in the email.

CA journey can be connected to one or more Campaigns.

DThe DM administrator Profile is required to access Distributed Marketing.

EMessages can be sent to Contacts, Leads, and Person Accounts.

Answer : A, C, E

Question 7

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.

Which two terms would they add to their website to accomplish this?

Choose 2 answers

ACollect Code

BRecommendation Code

CConversion/Cart Code

DEmail Conversion Code

Answer : B

Salesforce Marketing Cloud Administrator Salesforce Certified Marketing Cloud Administrator Exam Practice Test