Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?

AChoose Public App Integration during the installation

BInstall App-appropriate business units for expanded access

CLicense all appropriate users within the installed package

DConfigure the API Integration to allow all users access

Answer : C

Question 2

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

APublication Lists

BSubscriber Keys

CProfile Center

DSend Logging

Answer : A

Question 3

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should the customer use to create an audience for this campaign?

Choose 3 answers

AProximity to Store

BAges in Household

CLifetime Purchase Value

DConversion Rate

ELast Purchase Date

Answer : C, D, E

Question 4

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use?

ATokenized Sending

BField Level Encryption

CLookup reference to Contact Object

DMaster-detail relationship to Contacts

Answer : A

Question 5

A Marketing Cloud admin to create custom roles for their business process.

What should be taken into consideration to accomplish this?

ACustom roles can only be edited by the user who created the role initially.

BCustom roles are only available within the business in which they were created.

CCustom roles are available on their Marketing Cloud account.

DCustom roles override an individual user's granular permission assignments.

Answer : D

Question 6

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

ACreate three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

BCreate a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

CCreate three distinct Attribute Groups that link each data extension directly to Contacts.

DCreate a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer : D

Question 7

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.

Which three items will Validate check in an email message?

Choose 3 answers

AEach content area specified in a dynamic content rule exists.

BWords or phrases used may trigger spam filters.

CGrammar and spelling in the email text is correct.

DCorrect syntax is used on any AMPScript in the email's code.

EPersonalization strings map to attributes or data extension fields

Answer : A, D, E