Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Questions Instant Access

Question 1

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

AInstalled Packages

BData Management

CSecurity Settings

DSalesforce Integration

Answer : A

Question 2

A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password

Where in Setup could they accomplish this task?

ACompany Settings

BFeature Settings

CData Management

DSecurity

Answer : C

Question 3

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?

AContact Builder > All Contacts > Email

BAnalytics Builder > Reports > Email Send Report

CEmail Studio > Email > Tracking > Sends

DStudio > Email > Subscribers > All Subscribers

Answer : B

Question 4

Northern Trail Outfitters wants to set up their Send Log data extension

Which three considerations should be made for long term success?

Choose 3 answers

AApply an appropriately-scoped Data Retention period

BAdd custom fields not included in the Send Log Template

CLog attribute data necessary for auditing communications

DLog all variable data captured in emails at send time

ESet the period to a fixed date in the Data Retention Policy

Answer : A, B, C

Question 5

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?

AMove the File Transfer to its own automation and include a notification email address

BMove the Import definition to its own automation and include a notification email address

CUpdate the Import definition to include a notification email address

DUpdate the automation to include a notification email address for Runtime Errors

Answer : C

Question 6

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

Choose 3 answers

ACreating users and assigning roles which meet their job functions

BCreating a SMS message and sending a mobile campaign

CClassifying sends and defining parameters for email sends

DBuilding the data structure used to store audience information

EImporting data into contacts using the Data Loader

Answer : A, C, D

Question 7

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy?

Choose 2 answers

AEmail Performance by Device

BTime Between Send and Engagement

CDeliverability Complaint Rate

DEmail Sending Performance Report

Answer : A, D