Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

ACloudPage forms Content Block

BEmail Form Content Block

CDynamic Content Block

DReference Content Block

Answer : B

Question 2

What does Marketing Cloud authenticate when a user logs in through the user interface?

AIf the user is assigned a role in the parent business unit

BIf the user is logging in from a whitelisted IP address

CIf the user is an API User on their record

DIf the user has login hours enabled on their profile

Answer : B

Question 3

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

ATime Between Send and Engagement

BEmail Performance by Device

CEmail Sending Performance Report

DDeliverability Complaint Rate

Answer : B, C

Question 4

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

AProducts purchased from a competitor.

BNumber of items per order.

CChannel preference of customers.

DLast purchase date

Answer : C, D

Question 5

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

ACloudPagesURL AMPscript function

BWeb Analytics Connector

CLink Wrapping

Answer : A

Question 6

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

AThe wind relationship links SubscriberKey to Subscribers on Email Address

BThe data extension is located in the Synchronized Data Extensions folder.

CThe data extension is located in the Salesforce Data Extensions folder.

DThe triggeredSendDataExtension data extension template was used.

Answer : C

Question 7

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

what should the admin do to fix the issue?

Ause %%FILENAME_FROM_TRIGGER%% in the Import File Activity

BMake sure the team has a date stamp to avoid duplication

CMake sure the files placed on the correct subfolder within the SFTP

DUse the exact file name used for the trigger in the Import File Activity

Answer : A