Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Practice Test Instant Access

Question 1

A Marketing Cloud admin needs to warm their accounts Dedicated IP.

What option for segmentation aligns with the IP Warming process?

ASegment to those recipients receiving text email versions first

BSegment subscribers with soft bounces in their own dedicated send

CSegment by domain to limit number of sends to each email provider

DSegment by geographic region as after-hours sends will be marked as spam

Answer : C

Question 2

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

AData Designer

BCloud Pages

CWeb Analytics Connector

DContent Builder

Answer : B

Question 3

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

AContact Builder > Synchronized Data Extensions

BAutomation Studio > File Transfers

CContact Builder > Data Sources

DEmail Studio > Synchronized Data Extensions

Answer : C

Question 4

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers

AChange Column Delimiter to

BChange Character Encoding to UTF-8

CSelect Unicode Output

DChange Format to xml

Answer : B, C

Question 5

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

AThe user gets Added to a blocklist that causes an Enterprise level unsubscribe

BThe user Is getting deleted from the AN Subscribers list

CData in data extensions corresponding to the customer

DIs removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer : B

Question 6

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?

AList Hygiene

BAuthentication

CContent

DEngagement

Answer : B

Question 7

What are entry source types for Journey Builder?

AData Extension, CloudPages, Email List, API Event

BData Extension, Audience Studio, API Event, Date Based Event

CData Extension, Email List, API Event, Date Based Event

DData Extension, Salesforce Community, GA360, Email List

Answer : B