Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Practice Test Instant Access

Question 1

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?

AAdvertising Studio

BPersonalization Builder

CWeb and Mobile Analytics

DWeb Analytics Connector

Answer : D

Question 2

A Marketing Cloud admin wants to create an SFTP User for the first time.

Which two considerations should be taken when configuring an SFTP User7

Choose 2 answers

ABy default, the username is the MID for the current Marketing Cloud MID.

BMinimum password length is 12 characters.

CBy default, the password will be the password of the logged-in user.

DOnce created, the user will need to be activated in order to use the SFTP.

Answer : B, D

Question 3

An email marketing manager is planning to send a promotional email to one million subscribers.

Which data structure should be used?

AData Extension

BPublication List

CGroup

DList

Answer : A

Question 4

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.

Which feature would allow this functionality?

AJourney Builder

BSynchronized Data Sources

CCloudPages

DQuery Studio

Answer : B

Question 5

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

ASynchronized contacts are only counted after sending

BOnly active email subscriber are counted.

CMobile subscribers are not counted as contacts.

DThere are overlapping contacts in each of the channel

Answer : B

Question 6

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

AUse a web-safe font for text that closely matches the brand's custom font.

BBuild an email as one image, with all text saved in the brand font.

CEdit an email's HTML to list the custom brand font in the style tag's font-family property.

DBuild an email using multiple images, with all text saved in the brand font.

Answer : A

Question 7

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?

AImport employee email addresses into All Subscribers with an 'Active status

BEnsure employees have opted in to the test email list or data extension

CAsk employees to use personal email addresses instead of corporate email addresses

DProvide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Answer : D