Salesforce Marketing Cloud Advanced Cross Channel Exam Practice Test Instant Access

Question 1

Which is true about SMS Keywords other than HELP or STOP?

AKeywords created at the parent business unit, are available in all the child business units

BKeywords created in any business unit can be shared to any other business unit

CKeywords created at a business unit level, whether parent or child, remain available only to that business unit

DKeywords created at the parent business unit are not available in child business units unless they are shared to specific child business units

Answer : C

Question 2

What is true about Einstein Engagement Scoring (EES)?

AEES requires Collect Code Tracking for web conversion predictions

BEES analyzes all send data from Marketing Cloud

CEES can import historical purchase data to drive conversion predications

DEES takes into account custom unsubscribe handling

Answer : C

Question 3

Which user role can be used to set up single sign-on in Social Studio?

AFull User

BEditor

CSuper User

DEnvironment Owner

Answer : C

Question 4

How often are the Einstein Engagement Scoring models updated?

AMonthly

BHourly

CDaily

DWeekly

Answer : A

Question 5

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

AAll business units will have access

BOnly the business unit where it was created will have access

COnly the business unit(s) immediately below the top level account will have access

DOnly the top level business unit will have access and permissions need be set here for sharing

Answer : D

Question 6

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

AData Storage

BNext Best Action

COrchestration

DData Aggregation

Answer : C, D

Question 7

What are three out of-the-box product capabilities of Interaction Studio?

AE-commerce point of sale features

BA single customer profile that unifies data of each individual

CBehavioral tracking of each visitor or customer with business context

DMachine learning and Al functionality

EManaging Direct mail campaigns

Answer : B, C, D

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam Practice Test