Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Questions Instant Access

Question 1

Which two statement are true when using Journey Data and Contact Data within Journey Builder?

Choose 2 answers

AContac data is dynamic data that retrieves the latest value upon decision split execution.

Bjourney Data is a set of static values passed into the journey for each contact.

CJourney Data is dynamic data that retrieves the latest value upon decision split execution

DContact Data is a set of static values passed into the Journey for each contact.

Answer : A, B

Question 2

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

ACreate a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

BUse Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.

CUse Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

DWrite a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the 'Download Mobile App' link.

EUse Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Answer : A, B, C

Question 3

What is the difference between an in-app message and an inbox message?

AAn inbox message is plain text, whereas an in-app message can be populated by a CloudPage

BAn inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

CAn inbox message only works on iOS, but in-app messages work on both iOS and Android

DAn inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer : D

Question 4

Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

ASo that even devices with Push Notifications turned off can receive messages triggered by the beacons

BThey should always be set to High Transmit Power setting

CIt prevents both the produce message and the deli message from being triggered in both places

DSo that even devices with Bluetooth turned off can receive messages triggered by the beacons

Answer : C

Question 5

Which two use cases are best suited for the new MC Transactional Messaging API?

AFlash Sales

BOrder confirmations

CPassword Resets

DSubscription reminders

Answer : B, C

Question 6

A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains

that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

AAre there more than 100 order records that could match?

BAre you using attribute to attribute comparison in your decision split criteria?

CAre you integrated with other Salesforce Clouds?

DIs the Contact information spelled correctly?

EDo any of the orders for that subscriber meet your decision split criteria?

Answer : A, B, E

Question 7

In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A50

B100

C15

DNo limit

Answer : D