Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Questions Instant Access

Question 1

What is supported as a managed account in Social Studio?

AAmazon

BYelp

CReddit

DGoogle My Business

Answer : D

Question 2

How often are the Einstein Engagement Scoring models updated?

AMonthly

BHourly

CDaily

DWeekly

Answer : A

Question 3

What is the primary function of Einstein Copy Insights?

AGive insight on Email message copy to understand which text is resonating with Contacts

BAnalyze the subject lines to uncover insights and optimize email engagement

CRecommend best copy for web content for blogs, articles, etc.

DDrive higher Mobile App engagement through optimized Push message copy

Answer : A

Question 4

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

AAll business units will have access

BOnly the business unit where it was created will have access

COnly the business unit(s) immediately below the top level account will have access

DOnly the top level business unit will have access and permissions need be set here for sharing

Answer : D

Question 5

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

AFirst create and setup a business/advertising account with the audience platform

BCall the platform hotline to ask for permission to send advertisements.

CNo steps are required since it is already configured in your Marketing Cloud account.

DHave subscribers opt-in.

Answer : A

Question 6

Where are Topic Profiles configured for use in Command Center?

ASocial Studio Automate

BSocial Studio Admin

CSocial Studio Engage

DCommand Center Admin

Answer : B

Question 7

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

AEinstein Copy Insights

BEinstein Content Selection

CEinstein Scoring

DEinstein Engagement Frequency

Answer : D