Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Practice Test Instant Access

Question 1

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

AUnderstand, decide act

BListen, Understand , Act

Answer : B

Question 2

Can Social Studio's Sentiment Model be customized? 01m 05s

ANo, this is a managed service provided by only by Salesforce.

BYes, after you have loaded your Twitter certification number.

CNo, the sentiment is driven by Einstein calculations.

DYes, customization options are available in Admin

Answer : C

Question 3

How long does the activation process take for Einstein Engagement Frequency?

Aup to 24 hours

Bup to six hours

Cup to one hour

Dup to 72 hours

Answer : D

Question 4

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

AFirst create and setup a business/advertising account with the audience platform

BCall the platform hotline to ask for permission to send advertisements.

CNo steps are required since it is already configured in your Marketing Cloud account.

DHave subscribers opt-in.

Answer : A

Question 5

Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

AEinstein Copy Insights

BEinstein Content Selection

CEinstein Scoring

DEinstein Engagement Frequency

Answer : D

Question 6

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

AData Storage

BNext Best Action

COrchestration

DData Aggregation

Answer : C, D

Question 7

What is the difference between an in-app message and an inbox message?

AAn inbox message is plain text, whereas an in-app message can be populated by a CloudPage

BAn inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

CAn inbox message only works on iOS, but in-app messages work on both iOS and Android

DAn inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer : D