Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Questions Instant Access

Question 1

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

AOrchestration

BData aggregation

CUnified customer profile

Answer : A, C

Question 2

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

ASTO predicts the best time to send a message for each contact through Journey Builder

BSTO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

CSTO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

DSTO can help send SMS messages at the time individuals are most likely to engage with the message

Answer : A

Question 3

What are three out of-the-box product capabilities of Interaction Studio?

AE-commerce point of sale features

BA single customer profile that unifies data of each individual

CBehavioral tracking of each visitor or customer with business context

DMachine learning and Al functionality

EManaging Direct mail campaigns

Answer : B, C, D

Question 4

What is supported as a managed account in Social Studio?

AAmazon

BYelp

CReddit

DGoogle My Business

Answer : D

Question 5

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

AEinstein content selection

BEinstein copy insights

CEinstein engagement scoring

CEinstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.

Answer : A

Understanding Content Fatigue:

Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.

Einstein Content Selection and Fatigue Rules:

Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.

Fatigue Rules: Within Einstein Content Selection, you can define 'fatigue rules' (also sometimes referred to as 'exclusion rules'). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.

Why Other Options Are Incorrect:

B . Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.

Question 6

What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

AMessages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

BAPI runs on an updated messaging platform which improves scale and send speed

CTransactional messaging limits the number of API calls a minute.

DThe software can track each message utilizing the Event Notification service.

EMC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Answer : A, B, D

Question 7

When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

AThe total number of times a mobile device can receive this message once every 72 hours

BThe total number of times a mobile device can receive this message once every week

CThe total number of times a mobile device can receive this message during the active period

DThe total number of times a mobile device can receive this message once every 24 hours

Answer : C