Salesforce Certified Marketing Cloud Consultant Exam Practice Test

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Total 253 questions

Question 1

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?



Answer : C, D, E

Question 2

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?



Answer : B

Question 3

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?



Answer : A

Question 4

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?



Answer : D

Question 5

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?



Answer : A

Question 6

A retail company does business in both the United States and Canad

a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a ''Version'' data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy?

Choose 2 answers



Answer : A, C

Question 7

A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier ''Customer ID''.

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to ''Customer ID'' in the database.

Which three key issues should be addressed?

Choose 3 answers



Answer : C, D, E

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Total 253 questions