Salesforce Marketing-Cloud-Consultant Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.

Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

ASetting behavior-based goals

BDesigning decision logic via an intuitive user interface

CBuilding simple segmented campaigns without SQL queries

Dcreating customer segments from multiple data extensions

EProcessing zipped and encrypted file containing subscriber data

Answer : C, D, E

Question 2

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

AAll Subscribers, since these are synchronized in real time

BImport from Salesforce Report in Automation Studio

CEvent Data from the Entry Event in Journey Builder

DSynchronized Data Extensions with a filter

Answer : B

Question 3

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

ANode.JS

BApex

CSSJS

DGTL

Answer : A

Question 4

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

AIn journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

BIn Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

CIn Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

DIn journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer : D

Question 5

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

AThey should have one dedicated IP address for every 100,000 messages send per month.

BThey should have a shared IP since their volume is under 500,000 messages per month.

CThey should have one SAP for transactional sends and another for commercial sends.

DThey should send at least 250,000 messages per month to maintain their sender reputation.

Answer : A

Question 6

A retail company does business in both the United States and Canad

a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a ''Version'' data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy?

Choose 2 answers

AWill a lookup table is needed for a dynamic From Name?

BWill customers be able to sign up for the loyalty program at the store?

CIs the purpose of these emails for acquisition or retention or transactional?

DWill ''Version'' values/meanings change, precluding reusable AMPscript?

Answer : A, C

Question 7

A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier ''Customer ID''.

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to ''Customer ID'' in the database.

Which three key issues should be addressed?

Choose 3 answers

AWhat publication lists will be used?

BWill the company need a custom preference center?

CHow will Marketing Cloud and the database synchronize?

DWill new users have a ''Customer ID''?

EWhat will be used as Subscriber Key?