Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Questions Instant Access

Question 1

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

AFrom the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

BCreate a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

CCreate a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

DOpen Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer : C

Question 2

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.

What should be recommended?

AMobile Studio

BAdvertising Studio

CGoogle Analytics 360

DEinstein Engagement Scoring

Answer : B

Question 3

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

AText Response

BInfo Capture

COutbound

DData Capture

Answer : A, D

Question 4

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

ACreate and send an email in Email Studio to test the connection and validate tracking.

BValidate Marketing Cloud and Sales Cloud users have access to the business unit.

CCreate new Marketing Cloud and Sales Cloud users and perform a new installation.

DValidate Marketing Cloud and Sales Cloud permissions for the connecting users.

Answer : D

Question 5

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?

AA File Drop Automation with User-Initiated Send Definitions

BUser-Initiated Send Definitions with Filtered Data Extensions

CA Multi-Step Automation with User-Initiated Send Definitions

DA Multi-Step journey with Data Extension/Automation entry source

Answer : D

Question 6

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

AUse Automation Studio with a random split activity.

BCreate a random data extension within Email Studio.

CCreate a random data extension within Contact Builder.

DUse Journey Builder with a random split activity.

Answer : B

Question 7

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.

What solution should be recommended to allow for long-term self-sufficiency in segmentation?

AData Filters

BAttribute Groups

CPublication Lists

DQuery Activities

Answer : A