Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Questions Instant Access

Question 1

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

ATriggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

BMultiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

CTriggered send definition, and use API response to determine and send API call to trigger an SMS password reset

DTransactional email send with the event notification service response to determine and trigger an API call to an SMS message

Answer : D

Question 2

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.

Which two solutions could pull in the RSS feed at the time of send?

Choose 2 answers

ADynamic Content

BAMPscript

CPersonalization Strings

DExternal Content

Answer : B, D

Question 3

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.

What should be implemented to achieve these goals?

ABuild out an internal business governance and process to support this.

BSet up Approval Workflow and Share setting inside Marketing Cloud.

CIntegrate an outside CMS with all these permissions built in.

DEdit the Content Permissions and Restrictions by Role setting for each user.

Answer : B

Question 4

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?

AData Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

BSQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

CData Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

DData Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Answer : C

Question 5

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

AOne parent BU and two child BUs with their own Sender Authentication Packages.

BOne parent BU with three additional private domains.

COne parent BU and one child BU

DOne parent BU and three child BUs with their own Sender Authentication Packages.

Answer : D

Question 6

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.

Which solution the consultant recommend?

ASeparate template-based emails

BReference Content Blocks

CAMPscript

DDynamic Content Blocks

Answer : D

Question 7

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.

Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

AClear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

BDelete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

CReconfigure the current data extension as-is with a Retention Period via Contact Builder.

DReplace the current data extension with a new data extension configured with a Retention Period.

Answer : B, D