Salesforce Marketing Cloud Consultant Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.

Which design should the consultant recommend to perform their analysis?

ASet up and pull data from a SendLog Archive Data Extension.

BFilter data using a Filter Activity on SendLog Data Extension.

CSet up and pull data from _Sent and .Subscriber Data Views.

DSet up and pull data from Tracking Extracts in Automation Studio.

Answer : B

Question 2

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

AShared Salesforce Data Extensions will be enabled in up to 5 business units.

BCustom profile and subscription centers will not be required.

COnce an account is upgraded to Multi-Org, it cannot be turned off.

DExisting accounts cannot be upgraded to Multi-Org.

Answer : C

Question 3

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

AA Transactional Journey with the Not Sent Notification activity included

BA Datorama instance to ingest their data

CAn external system to receive and confirm callback and subscriptions

DAn Interaction Studio instance to ingest their data

Answer : C

Question 4

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect?

Choose 3 answers

ALong and Short Codes are not available for all countries.

BNTO would be charged by mobile operators directly for messages.

CInbound messaging only works with local Long or Short Codes.

DNot all countries are supported by MobileConnect.

EOpting in for messages can only be done via inbound message.

Answer : A, C, D

Question 5

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

AImport File > Data Extract > File Transfer > Import File

BFile Transfer > Import File > Query > Data Extract > File Transfer > Import File

CImport File > Query > Data Extract > File Transfer > Import File

DFile Transfer > Import File > Data Extract > File Transfer > Import File

Answer : C

Question 6

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

ACreate a list in each BU and add subscribers with a matching Region to the list.

BCreate a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

COpen the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

DSelect 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Answer : D

Question 7

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

ARecent Email Send Report

BData Views

CSend Log

DTracking Extract

Answer : C

Salesforce Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam Practice Test