Salesforce Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Email Specialist Exam Practice Test

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.

Which setting should be configured in a send to identify the line of business sending the message?

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?