Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Questions Instant Access

Question 1

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.

Which configuration caused the send to fail?

ATwo fields with ''Email Address data type

BFailure to choose the send classification

CIncorrect Sending Relationship

Answer : C

Data Retention Policies in Salesforce Marketing Cloud allow youto automatically manage the retention and deletion of data within data extensions. This feature can be configured to delete records after a specified period, such as 30 days, ensuring that non-registered customer information is automatically removed in compliance with data management policies.

Question 2

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

AAdd assets to folders upon creation.

BAdd descriptive tags to each asset upon creation.

CAdd a description to each asset upon creation.

Answer : B

To improve searching and filtering in Content Builder, marketers should add descriptive tags to each asset upon creation. Tags provide a way to categorize and quickly retrieve assets based on specific keywords or themes, enhancing organization and efficiency in locating content.

Salesforce Marketing Cloud Documentation on Content Builder Organization

Question 3

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.

Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

AEinstein Engagement Frequency

BSend Throttling

CSender Authentication Package

Answer : B

Send Throttling is a feature that helpsmanage large sends by controlling the rate at which emails are sent. By throttling the send, Northern Trail Outfitters can spread the email delivery over a period of time, which helps in managing deliverability and avoiding overwhelming the ISPs. This practice helps maintain a healthy sender reputation and ensures better deliverability metrics. Reference:Salesforce Marketing Cloud Documentation on Send Throttling.

Question 4

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

ATotal Opens measure

B_Open data view

CTracking Data Extract

Answer : B

The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a 'thank you' offer.

Question 5

Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.

What should NTO do to create and send localized content at scale?

ALeverage templates with AMP script.

BLeverage Enhanced Dynamic Content.

CLeverage Multilingual Content Blocks.

Answer : C

Multilingual Content Blocks in Salesforce Marketing Cloud allow users to manage and send localized content efficiently. This feature supports creating content blocks in differentlanguages and automatically selecting the appropriate block based on the subscriber's language preference. This method simplifies the process of sending localized content without needing extensive email developer resources. The use of Multilingual ContentBlocks is well-documented in Salesforce Marketing Cloud's resources on creating and managing content.

Question 6

A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

ACheck the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

BConfigure the filter DE to auto-refresh dally in properties.

CSchedule an automation to refresh the filter activity each day.

Answer : C

To ensure that a data extension includes only records from the previous day and is updated with newly added records, the marketer should schedule an automation to refreshthe filter activity daily. This approach ensures that the data extension is consistently updated with the latest relevant records, maintaining its accuracy and relevance for campaigns.

Salesforce Marketing Cloud Documentation on Filter Activity

Question 7

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

AEdit the fields in the synchronized data source.

BCreate a new data extension with the new fields.

CCreate a data filter that includes the new fields.

Answer : A

To ensure that new custom fields on the SalesforceContact object are available for segmentation, the first step is to edit the fields in the synchronized data source. This involves mapping the new custom fields in the synchronized data extension within Salesforce Marketing Cloud, making them available forsegmentation and other marketing activities. Reference:Salesforce Marketing Cloud Documentation