Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Questions Instant Access

Question 1

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.

What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

AConfigure the Send Activity to automate the refresh.

BUse a Filter Activity in Automation Studio.

CActivate Journey Builder to refresh the data extension.

Answer : B

To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension andsave the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.

Question 2

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

AJourney Builder and Behavioral Triggers

BAutomation Studio and Path Optimizer

CAutomation Studio and Journey Builder

Answer : C

To accommodate the request of sending a customized 'congratulations' email and a follow-up review request, Northern Trail Outfitters (NTO) should use a combination of Automation Studio and Journey Builder. Automation Studio can be used to add newpurchasers to the data extension daily, and Journey Builder can manage the customized email journey, including the immediate 'congratulations' email and the follow-up review request 14 days later. Reference:Salesforce Marketing Cloud Documentation

Question 3

Northern Trail Outfitters (NTO) released a clever promotional video that went viral.

Subsequently, the company acquired a large number of email leads at the last trade show.

NTO wants to send a welcome email with a coupon directing recipients to its website.

Which configuration should help with limiting a spike in volume to the website?

ASend Throttle

BSender Authentication Package

CWeb Collect Sign-Up Form

Answer : A

Send Throttle is afeature in Salesforce Marketing Cloud that allows marketers to control the rate at which emails are sent. This can help manage and distribute the load on the website by pacing the influx of visitors, preventing potential server overload and ensuring a smoother user experience.

Question 4

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

AFilter the data based on a specific date range.

BUse Einstein engagement scores to identify affected users.

CQuery the data using a specific date range parameter

Answer : C

Question 5

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.

Which Marketing Cloud feature should be used to achieve this?

APublication Lists

BList Unsubscribes

CJourney Builder Sends

Answer : A

Publication Lists in Salesforce Marketing Cloud are used to manage subscriber preferences at a thematic level. They allow subscribers to opt-in or opt-out of specific categories ofcommunication without impacting their overall subscription status. This feature is particularly useful for managing preferences across different types of content or campaigns. The use of Publication Lists is documented in Salesforce Marketing Cloud's official documentation on managing subscriber preferences and publications.

Question 6

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

AConfigure Eastern Content Tagging to automatically tag stock art.

BImport a metadata tag index for the stock art so the images are searchable

CSelect categories and content type from the import dropdown when importing images.

Answer : B

Question 7

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

APath Optimizer

BScoring Split

CFrequency Split

Answer : C

To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.