Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Practice Test Instant Access

Question 1

Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.

Which tool should help create this table?

AAutomation Studio

BData Designer

CAudience Studio

Answer : B

Question 2

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

AJourney Builder and Behavioral Triggers

BAutomation Studio and Path Optimizer

CAutomation Studio and Journey Builder

Answer : C

Question 3

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.

Which actions should help build confidence in NTO's dynamic email capabilities?

AUse a Guided Send to perform a test send to Internal usersusing subscriber data.

BUse CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

CUse Preview and Test, select a targeted subscriber, and send the email to internal team members.

Answer : C

Question 4

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

AReplace the Schedule with File Drop and use a filename pattern

BImplement an API to start automation with every file transfer.

CReplicate the automation and schedule mem to execute server eight hours

Answer : A

Question 5

The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.

At a minimum, which activities should be configured in Automation Studio to meet their requirements?

ASQL Query, Data Extract, File Transfer

BSQL Query, Filter, Data Extract

CFilter, Data Extract, File Transfer

Answer : A

Question 6

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

APublication List

BSuppression Lists

CExclusion Lists

Answer : A

Question 7

A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

ACheck the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

BConfigure the filter DE to auto-refresh dally in properties.

CSchedule an automation to refresh the filter activity each day.

Answer : C

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Salesforce Certified Marketing Cloud Email Specialist Exam Practice Test