Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

ACreate folders in My Tracking and select where to send results when sending an email.

BGive emails unique names so they are easier to find in the tracking sends tab.

CRemove old tracking results on a regular basis to declutter the results list.

Answer : A

Question 2

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

AFilter the data based on a specific date range.

BUse Einstein engagement scores to identify affected users.

CQuery the data using a specific date range parameter

Answer : C

Question 3

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

AConfigure Eastern Content Tagging to automatically tag stock art.

BImport a metadata tag index for the stock art so the images are searchable

CSelect categories and content type from the import dropdown when importing images.

Answer : B

Question 4

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

ACopy thefiltered data extension and add additional filter criteria.

BUse the Split option to temporarily add additional filter criteria.

CCopy the data filter and build a new data extension with additional filter criteria.

Answer : A

Question 5

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

AAn automation that deletes old data extensions, emails, and reports

BAn automation that contains several recurring emails and decisioning points

CAn automation that Imports subscriber data regularly and updates key data extensions

Answer : C

Question 6

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

AAn automation that deletes old data extensions, emails, and reports

BAn automation that contains several recurring emails and decisioning points

CAn automation that Imports subscriber data regularly and updates key data extensions

Answer : C

Question 7

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

AJourney Builder - JourneyHistory

BDatorama Reports - Journey Performance

CReports - Journey Engagement

Answer : B