Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Questions Instant Access

Question 1

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.

Which tool should provide a list of subscribers who didn't receive the expected emails?

A_sent Dataview

B'Subscribers Not Sent To* report

CNot Sent Tracking Extract

Answer : C

The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference:Salesforce Marketing Cloud Documentation on Tracking Extracts.

Question 2

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.

Which first step should the customer take to ensure the new fields are available to segment on?

AEdit the fields in the synchronized data source.

BCreate a new data extension with the new fields.

CCreate a data filter that includes the new fields.

Answer : A

To ensure that new custom fields on the SalesforceContact object are available for segmentation, the first step is to edit the fields in the synchronized data source. This involves mapping the new custom fields in the synchronized data extension within Salesforce Marketing Cloud, making them available forsegmentation and other marketing activities. Reference:Salesforce Marketing Cloud Documentation

Question 3

Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.

Which action follows best practices to increasesubscribers?

ASend an SMS to NTO's entire customer database with a link to subscribe.

BCollect emails at offline activities, including in stores.

CSend an email to NTO's entire customer database asking for referrals.

Answer : B

Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.

Question 4

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

ACampaigns

BSender Profile

CTabs

Answer : C

In Datorama Reports for Salesforce Marketing Cloud, using Tabs can significantly improve dashboard usability. Tabs help organize data and reports into manageable sections, making it easier forusers to navigate through different metrics and insights without overwhelming them with too much information on a single page.

Question 5

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

AFire Event

BImport File

CFile Transfer

Answer : C

If the fileis not showing up on the SFTP after a successful data extract, the missing activity is likely the File Transfer activity. This activity is responsible for moving the extracted .csv file to the appropriate directory on the SFTP server. Without this step, the file will not be transferred to the SFTP location.

Salesforce Marketing Cloud Documentation on File Transfer Activity

Question 6

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

ADownload now

BDownload out new mobile app here

COut new mobile app

Answer : A

Thecall-to-action (CTA) button 'Download now' is the most effective because it is clear, concise, and action-oriented. It provides an immediate, actionable command that can drive engagement effectively. Marketing best practices suggest that CTAs should be short, direct, and tell the user exactly what to do. Reference to such best practices can be found in Salesforce Marketing Cloud documentation and numerous marketing resources that discuss effective email marketing strategies.

Question 7

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

ATotal Opens measure

B_Open data view

CTracking Data Extract

Answer : B

The _Open data view in Salesforce Marketing Cloud contains detailed information about all email opens, including subscriber data and timestamps. This data view can be queried to identify subscribers who have opened emails within a specific timeframe, such as the past year, to target them with a 'thank you' offer.