Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Questions Instant Access

Question 1

Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

Which import option should be used to ensure the data extension only contains currently active customers?

AAppend

BOverwrite

CAdd and Update

Answer : B

When importing a daily feed of active customers into a data extension, the 'Overwrite' option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.

Salesforce Marketing Cloud Documentation on Data Extension Import Types

Question 2

Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which featureprovides a way to automatically maintain a data extension's records?

ADelete Filter Activity

BContact Delete

CData Retention Policy

Answer : C

The Data Retention Policy feature in Salesforce Marketing Cloud allows for the automatic deletion of records from a data extension after a specified period. For Northern Trail Outfitters, setting a Data Retention Policy to delete records after 30 days ensures that nonregistered customers' contact information is automatically removed, maintaining compliance withdata protection policies.

Question 3

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction

What should NTO do to automate the process of finding its affected customers?

AFilter the data based on a specific date range.

BUse Einstein engagement scores to identify affected users.

CQuery the data using a specific date range parameter

Answer : C

Question 4

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.

Which feature should be used to easily segment the data extension?

AFilter Data Activity

BRandom Data Extension

CSQL query activity

Answer : B

Question 5

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

AEmail Analytics Tile

BJourney History

CAnalytics Dashboard

Answer : C

To obtain information on the email performance of an abandoned cart journey, including data on all versions of a specific journey's cross-channel performance data, the Analytics Dashboard in Journey Builder should be used. The Analytics Dashboard provides comprehensive insights and detailed metrics about the performance of journeys, including engagement across different channels and versions.

Salesforce Help: Journey Builder Analytics Dashboard

Salesforce MarketingCloud: Journey Builder Reporting

Question 6

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.

Which tool shouldNTO use to accomplish these iterative tests?

AContact Builder

BAutomation Studio

CJourney Butter

Answer : C

Journey Builder is the appropriate tool for implementing single-audience drip campaigns and conducting iterative tests with random audience splits. It allows marketers to design and automate customer journeys, incorporating different messages and testing variations to optimize performance over time.

Question 7

Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.

Which feature should help achieve this?

AEinstein Messaging Insight

BEinstein Engagement Scoring

CEinstein Engagement Frequency

Answer : C

To target subscriberswho are not receiving too many emails but are engaging constantly with the emails sent to them, Northern Trail Outfitters should use Einstein Engagement Frequency. This feature uses AI to analyze and predict the optimal number of emails each subscriber should receive to maximize engagement without causing fatigue. It helps marketers balance their sending frequency to maintain high engagement levels.