Salesforce Certified Marketing Cloud Email Specialist Exam Practice Test

Page: 1 / 14
Total 152 questions
Question 1

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links.

Which personalization string should be appended as a parameter?

A)

B)

C)



Answer : B


Question 2

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?



Answer : B


Question 3

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?



Answer : C


Question 4

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?



Answer : C


Question 5

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?



Answer : A


Question 6

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?



Question 7

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?



Answer : B


Page:    1 / 14   
Total 152 questions