Salesforce Marketing Cloud Personalization Exam Practice Test Instant Access

Question 1

What are the three ways segments are used in Interaction studio?

ASet goals and filters

BTargeting for campaigns

CCreation related lists within salesforce CRM

DAnalytics, trends and engagement

ERecommending products

Answer : A, B, D

Segments in Interaction Studio are used for:

Set Goals and Filters (Answer A):

Use segments to define audience-specific goals and refine data views.

Targeting for Campaigns (Answer B):

Segments help target specific user groups in campaigns to deliver personalized content.

Analytics, Trends, and Engagement (Answer D):

Analyze segment-level trends and behaviors to inform decision-making.

Salesforce Interaction Studio Documentation - Segment Usage

Question 2

Which two items can be included in the total engagement score calculation?

AIdentity merge date

BVisits

CActions

DTime of Day

Answer : B, C

Visits (Answer B):

The number of times a user visits a website or interacts with a channel.

Actions (Answer C):

Specific actions taken by the user, such as clicks, purchases, or form submissions.

These metrics reflect user interaction and engagement with the platform.

Salesforce Interaction Studio Documentation - Engagement Scoring

Question 3

What are the components of an interaction studio web campaign? [check]

AEmail capture, homepage, and product requisite

BExperience, template, and content Zone

CConfigured recipe, visitor profile, and content window

DAffinity, infobard and attribution window

Answer : B

The components of a web campaign in Interaction Studio are:

Experience:

Defines the overall structure of the web campaign, including triggers and personalization rules.

Template:

Templates control the layout and look of the personalized content in the campaign.

Content Zone:

These are placeholders or regions within the webpage where dynamic content is displayed.

Together, these elements provide a framework to deliver targeted and personalized web experiences.

Salesforce Interaction Studio Documentation - Web Campaigns

Question 4

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

AThird party segment

BControl group segment

CA/B test segment

DLocation-based segment

Answer : B

To ensure the same group of users always gets the control experience:

Control Group Segment:

Define a segment specifically for control group allocation.

This segment ensures consistency across campaigns, maintaining the same group in the control experience.

Salesforce Interaction Studio Documentation - A/B Testing and Control Groups

Question 5

What are two ways to populate the Marketing Cloud Personalization catalog?

AEmail Pixel

BThird-party Integration

CETL Feed

DWeb SDK

Answer : C, D

Two ways to populate the Marketing Cloud Personalization catalog are:

ETL Feed (Answer C):

Upload data files to populate the catalog with batch updates.

Web SDK (Answer D):

Automatically collect catalog data during website interactions.

Salesforce Marketing Cloud Documentation - Catalog Management

Question 6

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

AUse a segment to setup a filter, then use the filter in campaign statistics

BUse a segment to set a global goal

CUse a segment to specify certain actions, which can be set as the goal for a campaign

DUse engagement compare functionality to see the differences in key metrics and behaviours

Answer : A

To view campaign performance for specific groups of users:

Create a Segment:

Define the group of users based on specific attributes or behaviors.

Set Up a Filter:

Use the segment as a filter.

Apply in Campaign Statistics:

Use this filter in campaign statistics to analyze performance metrics for the selected user group.

Salesforce Interaction Studio Documentation - Campaign Reporting

Question 7

Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?

AServer-Side Campaign

BMobile Campaign

CEmail Campaign

DWeb Campaign

Answer : A

To set up the Marketing Cloud Personalization Connector for Sales and Service Clouds, configure a Server-Side Campaign.

This campaign type ensures data and recommendations are delivered directly to the Sales or Service Cloud via server-side integration.

Salesforce Marketing Cloud Documentation - Connector Configuration

Salesforce Marketing Cloud Personalization Accredited Professional Exam Practice Test