Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Practice Test Instant Access

Question 1

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A25 filters and 25 goals

BUnlimited

C300 total between filters and goals

D64 total between filters and goals

Answer : D

Marketing Cloud Personalization allows a total of 64 global filters and goals combined for each dataset. This limitation ensures optimal performance and manageability of data tracking and evaluation.

Reference: Salesforce Interaction Studio Dataset Configuration Guide.

Question 2

Which two components does a user need to configure in IS to display Einstein product

recommendation vis IS connection for sales and service cloud?

AEinstein recipes

BCatalog items

CPromotion

DEinstein Decision

Answer : A, B

To display Einstein Product Recommendations via the Interaction Studio connection for Sales and Service Cloud:

Einstein Recipes (Answer A):

Configure recipes to determine the logic for recommendations.

Catalog Items (Answer B):

Define and synchronize catalog items (e.g., products or content) to ensure recommendations are accurate and aligned with available inventory.

Salesforce Einstein Documentation - Product Recommendations

Interaction Studio Documentation - Einstein Integration

Question 3

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

AShadow catalog information

BUser behaviors

CStatistical tracking of KPIs

DEmployee performance

EOperational information

Answer : A, B, E

The three primary areas of data stored in Marketing Cloud Personalization are:

Shadow Catalog Information (Answer A):

Represents the product or content catalog used for personalization and recommendations.

User Behaviors (Answer B):

Tracks user actions such as visits, clicks, and purchases for behavior-based personalization.

Operational Information (Answer E):

Stores system settings, rules, and configurations necessary to support personalization and campaign management.

Salesforce Marketing Cloud Documentation - Data Architecture

Question 4

What are two ways to populate the Marketing Cloud Personalization catalog?

AEmail Pixel

BThird-party Integration

CETL Feed

DWeb SDK

Answer : C, D

Two ways to populate the Marketing Cloud Personalization catalog are:

ETL Feed (Answer C):

Upload data files to populate the catalog with batch updates.

Web SDK (Answer D):

Automatically collect catalog data during website interactions.

Salesforce Marketing Cloud Documentation - Catalog Management

Question 5

What are the components of an interaction studio web campaign? [check]

AEmail capture, homepage, and product requisite

BExperience, template, and content Zone

CConfigured recipe, visitor profile, and content window

DAffinity, infobard and attribution window

Answer : B

The components of a web campaign in Interaction Studio are:

Experience:

Defines the overall structure of the web campaign, including triggers and personalization rules.

Template:

Templates control the layout and look of the personalized content in the campaign.

Content Zone:

These are placeholders or regions within the webpage where dynamic content is displayed.

Together, these elements provide a framework to deliver targeted and personalized web experiences.

Salesforce Interaction Studio Documentation - Web Campaigns

Question 6

In the user interface what is the visual representation of the data about a single visitor including preference?

AUnified view of customer

Bunified customer profile

CSingle source of truth

DSingle view of customer

Answer : B

In the user interface of Interaction Studio, the Unified Customer Profile:

Provides a detailed, real-time view of an individual visitor, including their preferences, behaviors, and interactions across all channels.

This profile serves as a foundation for delivering personalized experiences.

Salesforce Interaction Studio Documentation - Unified Customer Profile

Question 7

What are the three types of mobile campaigns a business user can create in IS?

AJSON Data A

BIn-App Notification

CBrowser Notification

DSMS Text Message

EPush Message

Answer : B, D, E

Salesforce Marketing Cloud (SFMC) provides powerful mobile marketing capabilities through Mobile Studio and Interaction Studio (IS). Businesses can engage customers using three types of mobile campaigns:

1. SMS Text Message

Definition: SMS (Short Message Service) is used to send text messages directly to a user's mobile device.

Use Case: Best for time-sensitive promotions, alerts, and transactional messages.

Steps to Create in SFMC:

Navigate to Mobile Studio > MobileConnect.

Set up the SMS configuration by selecting the Sender Profile.

Create an SMS Message Template under MobileConnect.

Configure the audience using relevant segmentation criteria.

Test and send the SMS campaign.

2. Push Message

Definition: Push notifications are sent to users via a mobile app to encourage engagement and drive specific actions.

Use Case: Ideal for re-engagement and sending tailored updates.

Steps to Create in SFMC:

Navigate to Mobile Studio > Push.

Configure App SDK Integration to enable push notifications.

Define your Push Message content, including title and message.

Specify segmentation using Audience Builder or Journey Builder.

Schedule and send the Push campaign.

3. In-App Notification

Definition: In-app notifications are messages displayed within the app while users are actively using it.

Use Case: Perfect for guiding user actions within the app, such as onboarding, product announcements, or updates.

Steps to Create in SFMC:

Navigate to Interaction Studio > In-App Messages.

Select a trigger point for displaying the notification (e.g., on login or action completion).

Design the content and layout of the in-app message.

Use Journey Builder to configure the message's audience and timing.

Deploy and monitor engagement metrics.

Summary:

These three types of campaigns (SMS Text Message, Push Message, and In-App Notification) empower businesses to create omnichannel mobile engagement strategies. Salesforce Marketing Cloud and Interaction Studio provide a flexible framework to set up, customize, and analyze these campaigns effectively.

Official Documentation Reference:

Salesforce Marketing Cloud Mobile Studio Guide.

Interaction Studio In-App Notification Setup: Salesforce Help.