Salesforce MC-Con-201 Exam Questions Instant Access

Question 1

Northern Trail Outfitters (NTO) wants to include a list of purchased products in an order confirmation email. The order includes the product name, image URL, and price for each item in the order.

How should NTO display all of the purchased products in the email?

ACreate variations in the email for each product and configure targeting rules based on the order data.

BAdd a Repeater component to the email and configure the Repeater Source to use the order data.

CUse AMPscript to retrieve the order data as a rowset and loop through the records to render each product.

Answer : B

Question 2

A Marketing Cloud Next Consultant needs to track the number of emails and SMS messages sent and determine how many credits remain in their entitlement.

How should the consultant find this information?

AReview the Consumption Cards in Digital Wallet.

BNavigate to Usage-Based Entitlements in Setup.

CBuild a custom report using the Data 360 harmonization logs.

Answer : A

Question 3

Northern Trail Outfitters (NTO) wants to send a confirmation email immediately after a prospect submits a form on a landing page published in Marketing Cloud Next. NTO wants to personalize the email using the values entered in the submitted form.

Which data source should NTO use when configuring the email?

AEvent Data Provider

BActivation Data Provider

CData Graph Data Provider

Answer : A

Question 4

A Marketing Cloud Next Consultant needs to ingest tabular data for marketing use cases.

Which feature should the consultant use?

AFile Upload Data Stream

BActionable List

CMarketing Object

Answer : C

Question 5

A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.

Which component must the consultant configure in Data 360?

AData Graph

BIdentity Resolution ruleset

CAudience Flow

Answer : B

Question 6

A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next.

What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?

AThe CRM consent objects are the source of truth for Marketing Cloud Next consent.

BThe CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated.

CThe CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.

Answer : C

Question 7

A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.

Which feature must the consultant configure in Data 360 to meet this requirement?

AAutomation Event-Triggered Flow

BAudience Flow

CMarketing Object

Answer : B

Salesforce Certified Marketing Cloud Next Consultant MC-Con-201 Exam Questions