Salesforce MC-Con-201 Exam Questions Instant Access

Question 1

A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow.

How should the consultant accomplish this?

AOpen the Analytics tab for each flow element.

BDebug the flow in Flow Builder.

CReview the Flow Interview logs in Setup.

Answer : A

Question 2

Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers.

What should the Marketing Cloud Next Consultant do to address this concern?

AAdvise NTO that its 'Product Updates' emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions.

BAdvise NTO to import a new subscription file related to the 'Product Updates' subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address.

CAdvise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.

Answer : A

Question 3

A Marketing Cloud Next Consultant uses the Campaign Creation Agent to generate a campaign brief, flow, and email assets from a single prompt. They now need a matching audience segment without rewriting the audience description.

How should the consultant generate the segment so it reflects the campaign brief?

ACreate a new segment, choose Segment Creation, and describe the Segment.

BAsk the Campaign Creation Agent in the Agentforce chat to build the segment during campaign creation.

COpen the segment builder from the Campaign, choose Segment Creation, and review the generated Segment draft.

Answer : C

Question 4

A retailer wants to create a new "Weekly Deals" subscription to send promotional content to customers via email and SMS.

Which two data model objects (DMOs) in Data 360 are used to define the subscription and map it to communication channels?

ACommunication Subscription Channel Type and Engagement Channel Type

BCommunication Subscription and Communication Subscription Consent

CCommunication Subscription and Communication Subscription Channel Type

Answer : C

Question 5

The marketing team at Northern Trail Outfitters needs to deploy a large group of new audience segments next week.

To prevent an unexpected credit spike in their Digital Wallet, which configuration settings should the team check and adjust to make sure the segments run efficiently before any data processing begins?

AReal-Time Data Graph association, Broadcast Flow activation, and Storage Allocation limits

BSegment on Entity, Include or Exclude criteria, and Rank or Limit rules

CRun Mode, Frequency, Ends, and Lookback Window

Answer : C

Question 6

How does Marketing Cloud Next evaluate consent when determining whether a marketing message can be sent to a customer?

AConsent applies to a specific contact point, channel, and subscription.

BConsent applies to a specific contact point and is shared across all subscriptions.

CConsent applies to an individual, regardless of the channel, subscription, or contact point.

Answer : A

Question 7

Northern Trail Outfitters' sales reps want to see the Overall Marketing Score for leads, contacts, and prospects on the record page.

What should the Marketing Cloud Next Consultant do to achieve this?

AAdd a Custom Report based on the Overall Marketing Score to the Page Layout.

BAdd the Data 360 Profile Insights component to the Page Layout and select the Overall Marketing Score.

CAdd the Unified Engagement History dashboard component to the Page Layout and select the Overall Marketing Score.

Answer : B

Salesforce Certified Marketing Cloud Next Consultant MC-Con-201 Exam Questions