Salesforce MCC-201 Exam Questions Instant Access

Question 1

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

ASynchronized Data Sources only push data every 15 minutes

BContactID was used as Subscriber Key

CEmail Address was used as Subscriber Key

DIndividual Level Tracking was not selected in Marketing Cloud Configuration

Answer : A, D

Question 2

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

What product should be recommended?

AAudience Studio

BWeb Analytics Connector

CData Studio

DGoogle Analytics 360

Answer : D

Question 3

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

A_ListSubscribers

B_Subscribers

C_PublicationSubscriber

D_EnterpriseAttribute

Answer : A

Question 4

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.

Which two options would meet these requirements?

Choose 2 answers

AScheduled Automation

BFile Drop Automation

CSQL Query

DDecision Split

Answer : B, C

Question 5

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.

Which process should the consultant utilize for a reliable send method?

AQuery Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

BImport Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

CAssign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

DSend to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer : A

Question 6

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.

Which solution should the consultant recommend?

AUse Einstein Segment Recommendations

BUse an import activity to import a file from the SFTP

CUse a query activity to populate the auto-suppression

DUse the Import Wizard in Automation Studio

Answer : C

Question 7

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

ASelect 'Use separate 'Subscription Center' for this business unit' in Settings

BCreate attributes for each child business unit in 'Profile Management' to record unsubscribes

CCreate a Business Unit Filter in 'All Subscribers' List to record unsubscribes

DSelect 'Subscribers will be unsubscribed from this business unity only' in Settings

Answer : D

Salesforce Link Your Salesforce Data using Marketing Cloud Connect MCC-201 Exam Questions