Salesforce MCC-201 Exam Questions Instant Access

Question 1

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.

What functionality would tie to additional long code Implementation?

ADo they need to support UTF-8 characters in their SMS?

BDo they need to support different From Names by country?

CDo they need to have independent reporting on SMS sends by country?

DDo they need to support inbound messages in each country?

Answer : D

Question 2

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

AThey should have one dedicated IP address for every 100,000 messages send per month.

BThey should have a shared IP since their volume is under 500,000 messages per month.

CThey should have one SAP for transactional sends and another for commercial sends.

DThey should send at least 250,000 messages per month to maintain their sender reputation.

Answer : D

Question 3

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.

Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

AJourney Builder Decision Splits provide a method to access data of Tokenized data natively.

BPersonalization Strings still allow PII to be displayed within an email.

CService Level Agreements for email sends are unsupported with the inclusion of outside servers.

DTokenized Sending should be combined with field-level data encryption for additional security.

Answer : B, C

Question 4

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

AUse Automation Studio with a random split activity.

BCreate a random data extension within Email Studio.

CCreate a random data extension within Contact Builder.

DUse Journey Builder with a random split activity.

Answer : B

Question 5

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

AJourney settings > No re-entry

BContact Evaluation > Evaluate new records only

CContact Evaluate > Evaluate all records

DJourney Settings > Use email attribute from Contacts

Answer : C

Question 6

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.

What should a consultant recommend to meet these criteria?

ASelect 'Use separate 'Subscription Center' for this business unit' in Settings

BCreate attributes for each child business unit in 'Profile Management' to record unsubscribes

CCreate a Business Unit Filter in 'All Subscribers' List to record unsubscribes

DSelect 'Subscribers will be unsubscribed from this business unity only' in Settings

Answer : D

Question 7

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

AOne parent business unit and a child business unit for franchise owners.

BOne parent business unit and a child business unit for each franchise owners

COne business unit.

DA parent business unit for each franchise owner

Answer : B

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