Salesforce MCC-201 Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

AConfigure Contact Builder to automatically generate a unique subscriber key.

BDefine the subscriber key as a unique value that does not relate to a specific channel.

CRegularly merge duplicate contacts to keep tracking data accurately.

DWhen using an external database of record, utilize that system's identifier as the contact key.

Answer : B, D

Question 2

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.

What processes should they utilize to ensure a timely delivery across email and SMS?

ATriggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

BMultiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

CTriggered send definition, and use API response to determine and send API call to trigger an SMS password reset

DTransactional email send with the event notification service response to determine and trigger an API call to an SMS message

Answer : D

Question 3

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

AOne parent business unit and a child business unit for franchise owners.

BOne parent business unit and a child business unit for each franchise owners

COne business unit.

DA parent business unit for each franchise owner

Answer : B

Question 4

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

AJourney Data queried from main data extension

BContact Data Mapped through Salesforce Marketing Cloud Profile Attributes

CJourney Data using CRM Report Import Activity to Salesforce Data Extension

DContact Data using Synchronized Data Sources

Answer : D

Question 5

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

AVerification Activity

BScript Activity

CQuery Activity

DStop Activity

Answer : A

Question 6

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

AUse Automation Studio and Salesforce sends with campaign as an audience.

BUse Automation Studio to prepare personalization data and initiate journey.

CUse Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

DUse send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer : B

Question 7

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement?

Choose 2 answers

ASuppression List

BPublication List

CAuto-Suppression List

DDomain Exclusion

Answer : A, B

Salesforce MCC-201 Link Your Salesforce Data using Marketing Cloud Connect Exam Practice Test