Salesforce MCC-201 Exam Practice Test Instant Access

Question 1

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.

What should a consultant recommend?

AUse personalization strings created by selecting the data extension.

BUse AMPscript variables created from each field in the data extension.

CUse Dynamic Content rules to select a content area for each subscriber.

DUse Guide Template Language created for each field in the data extension.

Answer : B

Question 2

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.

How would they set up the Import Activity to know the name of the file?

ASet File Naming Pattern to %%AUTOMATED_FILENAME%%

BSet File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

CFilename is automatically passed to Import Activity with File Drop Automations

DCheck the 'Use filename from Automation' checkbox

Answer : B

Question 3

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.

How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

ASalesforce Campaign Entry Source on the Lead Object

BSalesforce Data Entry Source on the Contact Object

CSalesforce Data Entry Source on the Account Object

DWelcome Email Configuration on the Account Object

Answer : B

Question 4

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

AA field of Locale type containing the country code

BA field of Text type containing the country code plus mobile number

CA field of Locale type containing the locale code

DA field of Phone type containing the mobile number

Answer : A, D

Question 5

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.

Which feature should they use?

AExclusion Script

BAuto-suppression List

CSuppression List

DExclusion List

Answer : B

Question 6

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.

How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

ACreate a list in each BU and add subscribers with a matching Region to the list.

BCreate a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

COpen the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

DSelect 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

Answer : D

Question 7

The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension.

Which solution the consultant recommend?

ASeparate template-based emails

BReference Content Blocks

CAMPscript

DDynamic Content Blocks

Answer : D

Salesforce MCC-201 Link Your Salesforce Data using Marketing Cloud Connect Exam Practice Test