Salesforce MCC-201 Exam Practice Test Instant Access

Question 1

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.

What is the implication of this data model when using Marketing Cloud Connect?

AEmail Sends will fail if the Contact ID or Lead ID is not included.

BTracking Data will not be returned to the Sales Cloud email recipient.

CThe customer will be able to use Reports and Campaigns as audiences.

DThe customer will be unable to use synchronized data extensions.

Answer : A

Question 2

A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

AUse the standard report 'Subscribers Not Sent to'.

BUse an automation with Tracking Extract.

CCreate an Analytics Builder Discover report.

DQuery the _sent Data View for the contact's send status.

Answer : B

Question 3

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.

What functionality would tie to additional long code Implementation?

ADo they need to support UTF-8 characters in their SMS?

BDo they need to support different From Names by country?

CDo they need to have independent reporting on SMS sends by country?

DDo they need to support inbound messages in each country?

Answer : D

Question 4

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

ACreate and send an email in Email Studio to test the connection and validate tracking.

BValidate Marketing Cloud and Sales Cloud users have access to the business unit.

CCreate new Marketing Cloud and Sales Cloud users and perform a new installation.

DValidate Marketing Cloud and Sales Cloud permissions for the connecting users.

Answer : D

Question 5

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

AAsk the content team to create more images in order to diversify the asset pool.

BSet a Fallback Asset.

CUtilize Einstein Engagement Frequency to send the emails less often.

DSet Fatigue Rules for the product Asset Classes.

Answer : A

Question 6

A customer wants to create a mobile app that requires users to log in or register before accessing their dat

a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

AUser device data is unavailable in Contact Builder for up to 48 hours.

BAll mobile app users will create additional Contacts in Marketing Cloud.

CExisting users will create additional Contacts in Marketing Cloud.

DNewly registered users will create additional Contacts in Marketing Cloud.

Answer : D

Question 7

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

AIn journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

BIn Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

CIn Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

DIn journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer : D

Salesforce Link Your Salesforce Data using Marketing Cloud Connect MCC-201 Exam Practice Test