Salesforce MCC-201 Exam Questions Instant Access

Question 1

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.

Which feature should they use?

AExclusion Script

BAuto-suppression List

CSuppression List

DExclusion List

Answer : B

Question 2

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.

NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.

Which solution ts appropriate in this situation?

ASplit the existing activities into two separate automations.

BImplement a Wait Activity to wait until the data extension is populated with records.

CPlace a Verification Activity between the import and SQL Query activity.

DWrite a custom SSJS script to

Evalidate the row count of the staging data extension and send a notification email.

Answer : C

Question 3

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

* A Customer Reference DE is updated daily and holds subscriber information.

* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

* If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

AScheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

BFile Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >Query Activity for file two > Data Extension Entry

CFile Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

DScheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer : B

Question 4

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

APerform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

BUse Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

CInclude data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

DCreate a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer : A, D

Question 5

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.

Which two methods should be used to filter entry into the journey?

Choose 2 answers

AFilter Activity

BEntry Source Filter

CSQL Query

DDecision Split

Answer : B, D

Question 6

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

AConfigure Contact Builder to automatically generate a unique subscriber key.

BDefine the subscriber key as a unique value that does not relate to a specific channel.

CRegularly merge duplicate contacts to keep tracking data accurately.

DWhen using an external database of record, utilize that system's identifier as the contact key.

Answer : B, D

Question 7

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?

AImport the identified subscribers into a list when creating the send.

BCreate an exclusion data extension populated with the identified subscribers.

CQuery contacts from the Einstein Engagement Frequency data extension when creating the send.

DCreate a suppression list populated with the identified subscribers.

Answer : C

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