Salesforce MCC-201 Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.

Which activity Is required in the automation?

AReport Definition Activity

BSendLog Extract

CData Extract Activity

DSQL Query Activity

Answer : D

Question 2

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.

* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.

* A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.

Which feature should be used to display the list of products for each subscriber in this email?

ALookup AMPscript function

BLookupRows AMPscript function

CDynamic Content Block

DEnhanced Dynamic Content Block

Answer : B

Question 3

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

ASmart Capture form on website

BSalesforce Triggered Sends

CFile import to data extension

DBatch file dropped to SFTP

Answer : B

Question 4

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

AUsing Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

BUsing Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

CUsing Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

DUsing Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer : A, B

Question 5

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

AFrom the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

BCreate a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

CCreate a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

DOpen Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer : C

Question 6

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

AUse Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

BUse Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

CUse Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

DUse Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Answer : B

Question 7

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

AUse Automation Studio with a random split activity.

BCreate a random data extension within Email Studio.

CCreate a random data extension within Contact Builder.

DUse Journey Builder with a random split activity.

Answer : B

Salesforce Link Your Salesforce Data using Marketing Cloud Connect MCC-201 Exam Practice Test