Salesforce MCC-201 Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.

Which personalization string should they include as the href attribute in the link?

A%%view_as_webpage%%

B%%view_email_url%%

C%%vawp%%

D%%view_online%%

Answer : A

Question 2

Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

AConfigure the Contact Extract Activity in Automation Studio

BQuery the _Subscriber Data View and Extract it weekly

CQuery the _Contact Data View and transfer it weekly

DSchedule the Contacts Counts Standard Report

Answer : B

Question 3

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.

What should be recommended?

AMobile Studio

BAdvertising Studio

CGoogle Analytics 360

DEinstein Engagement Scoring

Answer : B

Question 4

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A%%BASEFILENAME_FROM_TRIGGER%%

B%%BASEFILENAME_FROM_FILEDROP%%

CScheduled Starting Source

DFile Drop Starting Source

Answer : B, C

Question 5

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

AUse exclusion lists for the send - excluding those that already were sent the email

BUse AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

CUse a SQL Query to filter the audience into a new data extension that is overwritten each day

DUse SQL Query to filter the audience into a new data extension that is upserted every day

Answer : B

Question 6

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked?

Choose 2 answers

ACan they provide access for Marketing Cloud to update the DNS records?

BDoes their company allow delegation of subdomains to third parties?

CWill they be able to post Marketing Cloud-provided DNS files when self-hosting?

DAre they able to modify their domain configuration's DNS entries?

Answer : B, D

Question 7

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes should they make?

AConfigure Multi-Org settings to account for two production instances in Setup.

BRename and delete sandbox synchronized data extensions before connecting.

CRemove existing user mappings, attribute mappings, and tracking subscriptions.

DUpdate query activities that reference the synchronized data extensions.

Answer : D

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