Salesforce MCC-201 Exam Questions Instant Access

Question 1

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

ACreate and send an email in Email Studio to test the connection and validate tracking.

BValidate Marketing Cloud and Sales Cloud users have access to the business unit.

CCreate new Marketing Cloud and Sales Cloud users and perform a new installation.

DValidate Marketing Cloud and Sales Cloud permissions for the connecting users.

Answer : D

Question 2

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

* A Customer Reference DE is updated daily and holds subscriber information.

* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

* If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

AScheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

BFile Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >Query Activity for file two > Data Extension Entry

CFile Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

DScheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer : B

Question 3

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

ASelect 'Normalize Phone Number* in Journey settings.

BFormat the phone field in Salesforce as +l[phonenumber],

CSelect 'US' as the sending country in SMS activity.

DConfigure the phone field in Salesforce as US locale.

Answer : B

Question 4

A customer wants to create a mobile app that requires users to log in or register before accessing their dat

a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

AUser device data is unavailable in Contact Builder for up to 48 hours.

BAll mobile app users will create additional Contacts in Marketing Cloud.

CExisting users will create additional Contacts in Marketing Cloud.

DNewly registered users will create additional Contacts in Marketing Cloud.

Answer : D

Question 5

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

ACreate a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

BCreate a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

CCreate a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

DCreate a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer : B

Question 6

Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two Salestorce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.

What additional configuration changes could be made to avoid any disruption of functionality?

AConfigure Multi-Org settings to account for bo production instances in Setup.

BManually remove existing user mappings, attribute mappings, and tracking subscriptions.

CRename and delete sandbox synchronized data extensions before connecting.

DUpdste query activities thet reference the new synchronized data extensions.

Answer : A

Question 7

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

ACreate and execute a SQL Query against the _Click data view.

BCreate and execute a Tracking Extract.

CCreate and execute a Subscriber Engagement report.

DCreate and execute a Data Filter on the_Click data view.

Answer : A

Salesforce Link Your Salesforce Data using Marketing Cloud Connect MCC-201 Exam Questions