Salesforce MCC-201 Exam Questions Instant Access

Question 1

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send's user needed to have edit permissions in Salesforce,

BEmail Opt Out is only updated if the send originates in Salesforce.

CThe previous send used Email Address as a Subscriber Key.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

Answer : C

Question 2

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.

Which two methods should be used to filter entry into the journey?

Choose 2 answers

AFilter Activity

BEntry Source Filter

CSQL Query

DDecision Split

Answer : B, D

Question 3

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

AInteraction Studio

BSocial Studio

CAdvertising Studio

DAudience Studio

Answer : B

Question 4

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.

Which data setup should they use for decision splits?

AJourney Data queried from main data extension

BContact Data Mapped through Salesforce Marketing Cloud Profile Attributes

CJourney Data using CRM Report Import Activity to Salesforce Data Extension

DContact Data using Synchronized Data Sources

Answer : D

Question 5

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.

What tool should be used to parse and display the response within the email?

ANode.JS

BApex

CSSJS

DGTL

Answer : D

Question 6

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

AReport Studio

BWeb Analytics Connector

CInteraction Studio

DDatorama

Answer : D

Question 7

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000

What should they be aware of with respect to sender reputation?

AThey should have one dedicated IP address for every 100,000 messages send per month.

BThey should have a shared IP since their volume is under 500,000 messages per month.

CThey should have one SAP for transactional sends and another for commercial sends.

DThey should send at least 250,000 messages per month to maintain their sender reputation.

Answer : D

Salesforce Link Your Salesforce Data using Marketing Cloud Connect MCC-201 Exam Questions