Salesforce MCE-Dev-201 Exam Questions Instant Access

Question 1

A developer needs to import a file nightly that will be used for multiple SQL Query Activities. The file could arrive any time between 2 a.m. and 5 a.m., and one of the requirements is that there is a unique file name for each import, rather than overwriting the file on the FTP site.

Which action should be configured?

AFile Drop Automation

BScheduled Automation

CDynamic File Import

Answer : A

A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives.

: Salesforce File Drop Automations

Question 2

How can SSJS variables be referenced for content personalization? Choose 1.

A<ctrl:eval>variableName</ctrl:eval>

B<ctrl:var name='variableName' />

C<ctrl:field name='variableName' />

D<ctrl:eval name='variableName' />

Answer : A

To reference SSJS (Server-Side JavaScript) variables for content personalization in Salesforce Marketing Cloud, you use the <ctrl:eval> tag. This tag evaluates the SSJS variable and inserts its value into the content. The correct usage is:

<ctrl:eval>variableName</ctrl:eval>

This syntax allows you to dynamically insert the value of variableName into the email content.

Salesforce Marketing Cloud Documentation

AMPscript and SSJS Guide

Question 3

A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.

Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers

AUp to one million records can be deleted in each batch.

BTo more quickly remove contact information, use the suppression period length of 14.

CThe deletion process supersedes other automated account activities.

DThe suppression status does not show for individual contacts until the entire batch processes.

Answer : A, D

When batch deleting large volumes of contacts, it is important to consider the following factors:

Batch Deletion Limits: Up to one million records can be deleted in each batch. This helps manage and control the deletion process without overwhelming the system.

Suppression Status Visibility: The suppression status does not show for individual contacts until the entire batch processes. This means that you will not see the status updates for individual contacts until the deletion batch is fully processed.

: Salesforce Contact Deletion Process

Question 4

A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

AThe query takes more than 60 minutes to run.

BThe query is returning more than one million rows.

CThe query results in duplicate rows not allowed by the primary key.

DThe query is not returning a value for a non-nullable field.

EThe query is inserting a value that is larger than the size of a field.

Answer : A, C, E

A Query Activity in an Automation can fail for several reasons, including:

The query takes more than 60 minutes to run (A) - Long-running queries are subject to timeouts, which can cause the query to fail.

The query results in duplicate rows not allowed by the primary key (C) - If the query attempts to insert duplicate rows into a data extension that has a primary key constraint, it will fail.

The query is inserting a value that is larger than the size of a field (E) - If the query attempts to insert data that exceeds the field size limits, it will result in an error.

Salesforce Marketing Cloud Query Activity

Salesforce Marketing Cloud SQL Best Practices

Question 5

A developer is implementing a custom profile center and using the LogUnsubEvent request. Which parameter is required for the event to be tied to the appropriate send?

AJobID

BListID

CUnsub Reason

DSubscriberKey

Answer : A

The JobID parameter is required for the LogUnsubEvent request to be tied to the appropriate send. The JobID uniquely identifies the email job that was sent, allowing the system to accurately log the unsubscribe event for that specific send.

JobID: This parameter ensures that the unsubscribe event is correctly associated with the email send job.

: Salesforce LogUnsubEvent Documentation

Question 6

A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

A< !- This is a comment

B// This is acomment

C-- This is a comment

D/' This is a comment */

Answer : D

In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.

Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = 'value' ]%%

: Salesforce AMPscript Syntax Guide

Question 7

Certification Aid wants to create Contacts in Marketing Cloud via API calls. Which API should be used for this? Choose 2.

APOST /contacts/v1/contacts route

BSOAP API

CREST API

DContact object

Answer : A, C

To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:

POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.

REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.

: Salesforce Contacts API

Salesforce Certified Marketing Cloud Engagement Developer MCE-Dev-201 Exam Questions