Salesforce Certified Marketing Cloud Engagement Developer MCE-Dev-201 Exam Questions

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Total 196 questions
Question 1

When do synchronous REST API calls to Marketing Cloudtime out? Choose 2.



Answer : B, C

Synchronous REST API calls to Marketing Cloud have different timeout limits based on the type of operation:

300 seconds for tracking and data retrieve operations: These operations involve more extensive data processing, hence the higher timeout limit.

120 seconds for non-tracking operations: Standard non-tracking API calls have a shorter timeout limit.

: Salesforce Marketing Cloud API Timeout Limits


Question 2

A developer needs to process a payload from an external system in a CloudPage.

What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?



Answer : B

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

var jsonString = '{'key1':'value1', 'key2':'value2'}'; var jsonObject = Platform.Function.ParseJSON(jsonString);


Salesforce Marketing Cloud SSJS Guide

SSJS Platform.Function.ParseJSON

Question 3

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.

How should the RedirectTo AMPscript function be described as it relates to link tracking'



Answer : C

The RedirectTo AMPscript function prevents link href values from getting recorded in tracking (C). When RedirectTo is used, it bypasses the standard link wrapping and tracking process, causing the link click not to be captured in the tracking data.


Salesforce Marketing Cloud AMPscript Guide

Link Tracking in Marketing Cloud

Question 4

A developer started a Contact Delete process that is now complete.

In which twoplaces would the Contact Delete process remove data? Choose 2 answers



Answer : C, D

The Contact Delete process in Marketing Cloud removes contact data from various locations to ensure complete deletion. This includes both sendable data extensions and mobile lists.

Sendable Data Extensions: The Contact Delete process will remove contact data from sendable data extensions, ensuring that the contact is no longer present in any data used for sending.

Mobile Lists: Contact data will also be removed from mobile lists, ensuring that the contact is fully deleted across all communication channels.

: Salesforce Contact Deletion Process


Question 5

A developer identified duplicate contacts and wants to delete roughly 10 million subscribers usingContact Delete. How could the process be expedited?



Answer : A

To expedite the process of deleting roughly 10 million subscribers using Contact Delete, the developer should change the Suppression value to a larger value (A). Increasing the suppression period helps in reducing the time taken for the deletion process as it allows the system to handle more deletions at once, thus speeding up the overall process.


Salesforce Marketing Cloud Documentation on Contact Delete

Marketing Cloud Contact Deletion Best Practices

Question 6

In what order is AMPscript evaluated before an email is sent?



Answer : A

AMPscript is evaluated in the following order before an email is sent:

Subject Line: Evaluates AMPscript in the subject line first.

HTML Body: Evaluates AMPscript within the HTML body of the email.

Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

: Salesforce AMPscript Evaluation Order


Question 7

Which SSJS library can be used in email messages? Choose 1.



Answer : B


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