Salesforce Media Cloud Consultant Exam Practice Test Instant Access

Question 1

A publishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Amedia cloud publishing

Bmedia cloud growth

Cmedia cloud advanced

Dmedia cloud basic

Answer : A

For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows. Reference: https://www.salesforce.com/products/media-cloud/overview/

Question 2

A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?

Acreate an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type

Bcreate an Account for Home with two Contacts -- Electro and Furnito

Ccreate Accounts for Home, Electro, and Furnito and associate using the parent-child relation

Dcreate Accounts for Home, Electro, and Furnito with Advertiser Record Type

Answer : A

In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system. Reference: https://help.salesforce.com/

Question 3

A publishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?

Acustom metadata

Bnamed credential

Cconnected app

Daut. Provider

Answer : B

When facing OAuth 2.0 authentication issues during the setup of a data stream in Marketing Cloud Intelligence, checking the Named Credential settings within Salesforce is a critical step. Named Credentials provide a secure way to manage authentication details for external services, ensuring that Salesforce can securely connect to Marketing Cloud Intelligence. By verifying and, if necessary, adjusting the Named Credential settings, the consultant can resolve authentication issues, enabling successful data stream setup and integration between Salesforce and Marketing Cloud Intelligence. Reference: https://help.salesforce.com/

Question 4

A client is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

Acustom apex

Binsdustries CPQ

Cindustries order managment

Dflow builder

Answer : C

For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server. Reference: https://www.salesforce.com/products/industries/overview/

Question 5

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Aadvertisers and agencies should be created as accounts and contacts as contacts, and the party model should be adopted to define the relationship between them.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

Dadvertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Answer : A

To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach. Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved. Reference: https://help.salesforce.com/

Question 6

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which product should a consultant implement to analyze campaign performance?

Amarketing cloud intelligence

BCRM analytics

Ccustom reporting solution

Dstandard salesforce reporting and dashboards

Answer : A

For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager, Marketing Cloud Intelligence is the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.

Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/articleView?id=mc_overview.htm

Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources

Question 7

A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?

Ainstall by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox

Bgo to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox

Crequest a trial org of the ASM package in the salesforce industries media and entertainment process Library. Use the trial org requested as the source org for the target sandbox

Dfind the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.

Answer : A

To install the Advertising Sales Management (ASM) package, the correct step is to use a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.

Salesforce Industries Success Community: Access through Salesforce Help or Community portals

Salesforce Package Installation Guide: https://help.salesforce.com/articleView?id=000314281&type=1&mode=1

Salesforce Media Cloud Consultant Salesforce Media Cloud Consultant Exam Practice Test