Salesforce Media Cloud Consultant Exam Practice Test Instant Access

Question 1

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Acreate a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout

Bcreate the required characteristics of the products using the product page layout

Cconfigure a product using product designer and associate the product to an ad space specification

Dconfigure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

Answer : C

For a client looking to sell standard digital ad products like digital banners and video inserts using Media Cloud Advertising Sales Management (ASM), the most efficient approach is to configure products using the Product Designer and associate these products with ad space specifications. This approach allows for the detailed definition and customization of ad products, including their dimensions, placement, and other relevant characteristics, directly within the Salesforce environment. Associating these products with specific ad space specifications ensures that they are accurately represented and can be effectively sold and managed within the digital content line of business.

Salesforce Media Cloud Advertising Sales Management documentation: https://help.salesforce.com/

Salesforce Product Designer Guide: https://www.salesforce.com/products/media-cloud/overview/

Question 2

Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?

Adocuments cannot display attribute data unless the custom section in the document template is used

BJSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not

Cthe consultant can use the item section for any type of item list, not only for line items

Donly contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping

Ethe data to extract and merge into the template must exist in standard objects

Answer : B, C

When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.

The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.

Salesforce Documentation on JSON-based mapping: https://help.salesforce.com/

Salesforce Developer Guide on JSON and Object Mapping: https://developer.salesforce.com/

Question 3

A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

Aflexipage, custom labels, data model, media service

Bflexipage, custom labels, velocity integration settings, custom layouts

Comniscript definition, cpq api's, flexipages, custom labels

Domniscript definitions, CPQ API's, apex classes, lightning web components

Answer : D

In the upgrade from Advertising Sales Management Winter '22 to Spring '22, certain core components were moved to the media service on the core platform to facilitate easier upgrades. The set of components delivered as part of the managed package includes:

OmniScript Definitions: These define the scripts for guided selling processes and customer interactions within the Advertising Sales Management application.

CPQ APIs: Application Programming Interfaces for the Configure, Price, Quote functionality, enabling complex pricing and quoting processes.

Apex Classes: Custom Apex code that provides extended logic and functionalities specific to the advertising sales management process.

Lightning Web Components: Modern, lightweight UI components that enhance the user interface and user experience within the Advertising Sales Management application.

These components form the backbone of the managed package, ensuring that the core functionalities required for advertising sales management are maintained and upgraded effectively.

Salesforce CPQ API documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/

Salesforce Lightning Web Components Guide: https://developer.salesforce.com/docs/component-library/documentation/en/lwc

Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

Question 4

Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?

Aquotes

Bmedia content title

Corder

Dad quote line

Answer : A, D

For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's essential they have write access to specific objects that are integral to the media planning and sales process. These objects include:

Quotes: This object is critical as it allows sellers to propose prices for various advertising spots or spaces within media content. The quote object captures proposed prices for ad placements, making it a central piece in creating a media plan.

Ad Quote Line: This object represents individual line items within a quote, detailing specific ad placements, durations, and other relevant specifications for each proposed ad spot within the media plan.

Ensuring sellers have write access to these objects enables them to efficiently create, modify, and propose media plans to prospective advertisers, streamlining the sales process.

Salesforce Advertising Sales Management documentation: https://help.salesforce.com/

Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/

Question 5

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?

Aproduct, price list entry, pricing element

Bproduct, price book, price book entry, price list

Cproduct, pricing plan, pricing plan step, price list

Dproduct, pricing variable, pricing variable binding

Answer : B

To audit and determine all the price list changes configured in all streaming packages in Media Cloud, accessing the Product, Price Book, Price Book Entry, and Price List objects would be necessary. These objects collectively store information about the products (streaming packages), their associated price lists, and any changes made to pricing over time. This structured approach allows for detailed reporting and analysis of pricing adjustments, ensuring transparency and accountability in pricing strategies. Reference: https://developer.salesforce.com/

Question 6

Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrate all available channels as well as first and third party data source, to create a cross-channel optimization platform?

Adata mapping visualizer

BtotalConnect

CMarcketing cloud intelligence data lake stream

DAPI connectors

EData raptor

Answer : B, C, D

For ingesting and integrating all available channels as well as first and third-party data sources to create a cross-channel optimization platform, a consultant can use:

TotalConnect: This method allows for the ingestion of data from various sources, enabling a comprehensive view of customer interactions and campaign performance across channels.

Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration method facilitates the streaming of large volumes of data into Marketing Cloud Intelligence, supporting real-time analytics and insights.

API Connectors: These connectors provide a flexible and customizable way to integrate disparate data sources with Salesforce, enabling seamless data exchange and integration.

Utilizing these integration methods allows for the creation of a unified platform that optimizes cross-channel marketing efforts, leveraging data from diverse sources for comprehensive analysis and insights.

Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/

Salesforce API Documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/

Question 7

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

Ause the out of the box ad server integration

Bcreate a custom integration procedure to integrate with the ad server

Cuse the out of the box marketing cloud intelligence connector

Dcreate a custom solution using apex code

Answer : B, D

For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:

Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.

Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.

These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.

Salesforce Developer Guide on Integration and APIs: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/

Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/

Salesforce Media Cloud Consultant Salesforce Media Cloud Consultant Exam Practice Test