Salesforce Media Cloud Consultant Exam Practice Test Instant Access

Question 1

A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?

Ainstall by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox

Bgo to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox

Crequest a trial org of the ASM package in the salesforce industries media and entertainment process Library. Use the trial org requested as the source org for the target sandbox

Dfind the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.

Answer : A

To install the Advertising Sales Management (ASM) package, the correct step is to use a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.

Salesforce Industries Success Community: Access through Salesforce Help or Community portals

Salesforce Package Installation Guide: https://help.salesforce.com/articleView?id=000314281&type=1&mode=1

Question 2

A publishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Amedia cloud publishing

Bmedia cloud growth

Cmedia cloud advanced

Dmedia cloud basic

Answer : A

For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows. Reference: https://www.salesforce.com/products/media-cloud/overview/

Question 3

A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice vers

a. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members. Which three sharing and visibility settings are relevant for consideration in this scenario?

Aenterprise territory management

Borganization wide default

Csharing rules

Dfield level security

Esharing group

Answer : B, C, D

To ensure confidentiality of information among different groups of users in a Media Cloud customer scenario, where business unit A users cannot view quotes of business unit B and vice versa, the relevant sharing and visibility settings to consider are Organization Wide Defaults, Sharing Rules, and Field Level Security. Organization Wide Defaults set the baseline level of access, Sharing Rules can extend access based on specific criteria, and Field Level Security controls visibility to specific fields within records, ensuring that information is only accessible to the appropriate users or groups.

Salesforce Security Guide: https://help.salesforce.com/articleView?id=sf.security_data_access.htm

Salesforce Field Level Security documentation: https://help.salesforce.com/articleView?id=sf.admin_fls.htm&type=5

Question 4

Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?

Adocuments cannot display attribute data unless the custom section in the document template is used

BJSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not

Cthe consultant can use the item section for any type of item list, not only for line items

Donly contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping

Ethe data to extract and merge into the template must exist in standard objects

Answer : B, C

When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.

The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.

Salesforce Documentation on JSON-based mapping: https://help.salesforce.com/

Salesforce Developer Guide on JSON and Object Mapping: https://developer.salesforce.com/

Question 5

Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?

Athird party tools (DOMO, PowerBI, etcc)

Bstandard salesforce report and dashboard

CCRM analytics

Dmarketing cloud intelligence

Answer : D

To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should include Marketing Cloud Intelligence in the design. Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.

Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/

Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/

Question 6

Which three permission sets should a consultant add for a newly hired Media Planner user?

Arule engine runtime

Bmedia cloud base user

CMediaCloudPlus Runtime

DMediaClou Runtime

EOmniStudio user

Answer : B, C, E

For a newly hired Media Planner user, the consultant should add the following permission sets:

Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.

MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.

OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.

These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.

Salesforce Media Cloud documentation: https://help.salesforce.com/

Salesforce OmniStudio resources: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

Question 7

A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

Ait is composed exclusively of custom objects

Bit is composed of custom objects with no extensions.

Cit is composed of custom and standard objects.

Dit is composed exlusively of standard objects

Answer : C

The Salesforce Media Cloud data model is characterized by a blend of both custom and standard objects. This hybrid structure allows for the flexibility to tailor the platform to specific industry needs while leveraging the robust foundational features of Salesforce. Standard objects provide core CRM functionalities, such as accounts, contacts, and opportunities, which are essential for managing customer relationships and sales processes. Custom objects are added to support unique business requirements specific to the media and publishing industry, such as managing ad inventories, media plans, and ad sales. This combination ensures that Media Cloud can cater to the complex and specialized needs of media and publishing companies.

Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/

Salesforce Standard and Custom Objects documentation: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/

Salesforce Media Cloud Consultant Salesforce Media Cloud Consultant Exam Practice Test