Salesforce Media-Cloud-Consultant Exam Practice Test Instant Access

Question 1

An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

Amedia planner

Bad ops

Cdesigner

Dyield manager

Answer : A

The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described. Reference:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/

Question 2

A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

Aproduct schedule functionality

Bproduct mapping to an active price list

Cquotes, and 'Sync to opportunity' custom button

DA media Plan version field in opportunity line item (OLI)

Answer : C

To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retaining the history of changes for analysis. Reference: https://help.salesforce.com/

Question 3

A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

Amedia channel

Bad space specification

Cad creative

Dmedia plan placements

Answer : B

When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process. Reference: https://help.salesforce.com/

Question 4

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

Ause integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page

Bclone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

Cintegrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableau dashbpard on the account page

Dconfigure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'

Answer : D

To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances. Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions. Reference: https://www.salesforce.com/products/tableau/crm-analytics/

Question 5

A publisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

Acreate a home acount and agents as a contact on the home account.

Bcreate a home account and create an agents account with a brand record tyoe

Ccreate a home account and create an agents account with an agency record type

Dcreate home and agents as accounts without specific record types.

Answer : C

To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities. Reference: https://help.salesforce.com/

Question 6

A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

Aopportunity

Bquotes

Corder

Dmedia plan placements

Answer : D

When adding a new secondary budget field required for media plan creation, the consultant should add this field to the Media Plan Placements object. This object is specifically designed to store detailed information about each placement within a media plan, making it the appropriate place to store budget-related data. Adding the field here ensures that it aligns with the rest of the media plan details and can be seamlessly integrated into the corresponding OmniScript for data capture and processing. Reference: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

Question 7

A publishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Amedia cloud publishing

Bmedia cloud growth

Cmedia cloud advanced

Dmedia cloud basic

Answer : A

For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows. Reference: https://www.salesforce.com/products/media-cloud/overview/

Salesforce Media Cloud Consultant Exam Practice Test