Salesforce Build and Analyze Customer Journeys using Marketing Cloud MKT-101 Exam Questions

Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.

Which metric should be analyzed as a possible indicator of bad sender reputation?

A marketer is preparing to send out the weekly newsletter, but they're unable to see the

email address that they would like to send from.

Where should a marketer go to see a listof all email addresses and domains that are verified

for sending?

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.

Which Preview $ Test Content Personalization optionshould be used?

Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.

Where should they find this dashboard?

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.

Which configuration caused the send to fail?