Salesforce MKT-101 Exam Questions Instant Access

Question 1

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?

AReplace the Schedule with File Drop and use a filename pattern

BImplement an API to start automation with every file transfer.

CReplicate the automation and schedule mem to execute server eight hours

Answer : A

Question 2

Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.

Which automation solutions should be set up to accommodate this request?

AJourney Builder and Behavioral Triggers

BAutomation Studio and Path Optimizer

CAutomation Studio and Journey Builder

Answer : C

Question 3

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.

Which activity is missing?

AFire Event

BImport File

CFile Transfer

Answer : C

Question 4

A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

AMulti-Step Journey

BUser Initiated Send

CAutomation Studio Email Activity

Answer : C

Question 5

The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

AEinstein Recommendations

BEinstein Messaging Insights

CEinstein Copy Insights

Answer : C

Question 6

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

AThe email must be recreated using the updated template.

B'Update Email Now' needs to be applied to each email.

CThe template must be approved before updates are reflected.

Answer : B

Question 7

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

AEnhanced Dynamic Content Blocks

BAMP script Search Functions

CPersonalization Strings

Answer : B

Salesforce Build and Analyze Customer Journeys using Marketing Cloud MKT-101 Exam Questions