Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Practice Test Instant Access

Question 1

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

AEnable two-click unsubscribe in Marketing Cloud Account Engagement.

BMove the unsubscribe link to the header of the email instead of the footer.

CImmediately send prospects the resubscribe email template.

DApply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Answer : B

Question 2

LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.

What should they do to provide these users access to Marketing Cloud Account Engagement?

AChange each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

BProvide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

CImport the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

DAdd users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Answer : C

Question 3

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.

What is considered true about using B2BMA with business units?

AThe app will create unique datasets for each business unit.

BThere is an option to create a unique app for each business unit or one joined app for all business units.

CEach business unit can only have one associated B2B Marketing Analytics app.

DEach dashboard will have an option to filter by business unit.

Answer : C

Question 4

LenoxSoft offers two distinct product lines, each with its own sales team.

Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

ACreate emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

BCreate scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

CCreate completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

DCreate page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

Answer : D

Question 5

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.

Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

ASet the sender of the email as a specific user.

BSet the sender of the email as a custom CRM user.

CSet the sender of the email as the account owner.

DSet the sender of the email as the assigned owner.

Answer : C

Question 6

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

ATo always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

BTo access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

CTo read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

DTo read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Answer : D

Question 7

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

ABuild dynamic lists respectively based off of those form submissions.

BAdd a form completion action to add prospects to the right Salesforce campaign.

CTrack downloads in the form reports and build different lists for all submissions.

DAdd a form completion action to apply a tag with the name of the piece of content.

Answer : D

Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Practice Test