Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Questions Instant Access

Question 1

What does Marketing Cloud Account Engagement use to track HTML email opens?

AA tracking link is used as soon as a prospect clicks to open the email.

BA tracking pixel loads on HTML emails when images are downloaded.

COpens are only tracked if a link is clicked; otherwise they are NOT tracked.

DA tracking pixel loads on text emails when images are downloaded.

Answer : B

Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL. Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.

Question 2

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.

What action will occur in Marketing Cloud Account Engagement?

AA new visitor record will be created.

BA new Account will be created.

CNo new record will be created.

DA new prospect record will be created.

Answer : C

According to the [Salesforce documentation], when a new lead record is created in Salesforce without an email address, and the Salesforce connector is set to automatically create prospects in Marketing Cloud Account Engagement, no new record will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the lead record cannot be synced or matched with a prospect record. A visitor record is created only when a person visits a tracked web page, not when a lead record is created in Salesforce. A new account will not be created either, as accounts are synced from Salesforce to Marketing Cloud Account Engagement based on the account ID of the associated lead or contact record. A new prospect record will not be created, as explained above. Reference: [Salesforce documentation]

Question 3

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

ASend one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

BSet up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

CSend the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

DSet up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Answer : D

The best way to run an A/B test in Marketing Cloud Account Engagement is to set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens. This way, you can compare the performance of the two versions on the same audience and avoid any bias or timing issues that might affect the results. Option A is not a good way to run an A/B test because sending the same list two different emails at different times might skew the results due to factors such as email fatigue, inbox clutter, or changing preferences. Option B is not a good way to run an A/B test because event signups might not be the best metric to measure the effectiveness of an email, especially if the event is not directly related to the email content or offer. Option C is not a good way to run an A/B test because sending the two versions to two different lists might introduce variability in the results due to differences in the list composition, quality, or behavior. Reference:How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022),The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot

Question 4

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

ATrue

BFalse

Answer : A

When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails. This is because Marketing Cloud Account Engagement integrates with GoToWebinar and automatically registers prospects for the webinar when they fill out the form. Marketing Cloud Account Engagement also syncs the attendance and other webinar data with the prospect records. However, Marketing Cloud Account Engagement does not send the webinar emails, which are handled by GoToWebinar.

Question 5

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Choose one answer

AAutomation rule and completion action

BSegmentation rule and completion action

CDynamic list and automation rule

DCompletion action and dynamic list

Answer : A

The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set.A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1.LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.

Question 6

LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?

" for their product interest field.

Which field component should they modify?

AThe prospect field

BThe field data format

CThe prospect field label

DThe field type

Answer : C

If LenoxSoft wants to display the phrase ''which product most interests you?'' for their product interest field on a demo request form, they should modify the prospect field label component. The prospect field label is the text that appears above or next to the field on the form. It can be customized to match the desired wording or question.The prospect field label can be different from the prospect field name, which is the internal name used in Marketing Cloud Account Engagement3. Reference:Marketing Cloud Account Engagement Form Fields

Question 7

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

AUse an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

BUse a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

CUse a completion action on the form to automatically add anyone who completes it to the list.

DUse table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

Answer : B

The best way to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out, is to use a dynamic list. A dynamic list is a list that automatically adds or removes prospects based on criteria that you define. In this case, the criteria would be based on the form completion and the opt out status of the prospect. A dynamic list would also add prospects back to the list if they opt back in.The other options are not as efficient or effective as a dynamic list, as they would require manual intervention or additional automation steps