Salesforce PDX-101 Exam Practice Test Instant Access

Question 1

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a ''Product of Interest'' field value of either A or B

What automation tool could be used to assign the prospects?

AAn automation rule with rule groups

BCompletion actions on each landing page

CA segmentation rule with the groups

DCompletion actions on each Form

Answer : A

In Pardot, the best tool to use for assigning prospects to a group of users based on specific criteria is an automation rule with rule groups. Automation rules allow for the creation of complex criteria that prospects must meet to trigger certain actions. In this scenario, the rule would check for prospects with a score greater than 100, a grade greater than B, completion of any form on a landing page, and a ''Product of Interest'' field value of either A or B. Once a prospect meets these conditions, the automation rule can then assign them to the specified group of users. This method is efficient for processing large numbers of prospects automatically and continuously, which is not as feasible with completion actions on forms or landing pages, or with a one-time use segmentation rule.

Question 2

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

ACreate two new default scoring models to have one for each product line.

BEdit the score field on the prospect's record to displays multiple score values

CAssign a scoring category to each product line folder.

DEdit the default scoring model to score differently for each product line.

Answer : C

To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.

Question 3

What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

AThe prospect will be sent two copies future email sends will not be impacted.

BThe prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.

CThe prospect will be sent one copy of the email, but will be suppressed for the next email send.

DThe prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

Answer : D

In Pardot, when a prospect is included in both the recipient list and the suppression list for a list email, the suppression list takes precedence. This means the prospect will not receive the email. Importantly, being on the suppression list for one specific email send does not impact the prospect's status for future email sends. The suppression is specific to the email in question, and future email sends will proceed based on the prospect's inclusion in or exclusion from those specific recipient or suppression lists. This ensures that one-time suppression does not inadvertently affect the prospect's eligibility for future communications.

Question 4

A Pardot user notices an odd field value on a prospect record and wants to investigate.

What should the first course of action be?

AReview the recent form submissions to see if the prospect updated their information.

BGo to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

CLook up the prospect's assigned user and call them to see if they made the change.

DGo to the prospect record and click on the field value in question to see what caused the change.

Answer : B

When investigating an odd field value on a prospect's record in Pardot, the first course of action should be to view the prospect's Audit tab. This tab provides a comprehensive log of all changes made to the prospect's record, including information on what changes were made, who made them, and when they were made. This approach allows users to quickly ascertain the source of the odd field value, whether it was updated through a form submission, manually edited by another user, or changed through some other process. It is a more direct and reliable method than contacting assigned users or reviewing individual form submissions, which may not conclusively reveal the origins of the specific change.

Question 5

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.

What could explain this discrepancy?

AProspects clicked the unsubscribe link.

BProspects clicked the call-to-action link multiple times.

CProspects were removed from the recipient list after clicking the call-to-action link.

DProspects were deleted after clicking the call-to-action link.

Answer : B

The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric.Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. Reference:4: Email Metrics

Question 6

A user is creating an automation rule and isn't certain that they have the correct criteria in use.

What Is the best way for the user to test that the criteria only matches the intended prospects?

ARun the rule to see who matches and change criteria If needed.

BPull a Salesforce report of the same criteria and view results.

CUse the preview matches feature before running the rule.

DResume the rule and use the undo action feature if necessary.

Answer : C

The preview matches feature in Pardot's automation rule setup is an essential tool for ensuring that the criteria set for a rule accurately targets the intended prospects. Before activating the rule, this feature allows the administrator to verify which prospects currently match the specified criteria without affecting the database or running the rule prematurely. This method is effective for refining and confirming criteria to avoid unintended targeting and to refine the selection process.

Question 7

Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?

ALanding page trigger

BCustom redirect trigger

CForm trigger

DActivity trigger

Answer : A

A trigger step is a type of step in an Engagement Studio program that allows marketers to check whether a prospect has completed a specific activity, such as submitting a form, clicking a link, or opening an email. The trigger step that a user would place in an Engagement Studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page is a landing page trigger. A landing page trigger checks whether a prospect has viewed or submitted a landing page that is hosted by Marketing Cloud Account Engagement.A custom redirect trigger, a form trigger, or an activity trigger are not suitable for looking for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page, as they either check for different types of activities, or require a different type of form or landing page3. Reference:3: Engagement Studio Triggers

Salesforce PDX-101 Drive Sales with Account Engagement Exam Practice Test