Salesforce Drive Sales with Account Engagement PDX-101 Exam Questions

Answer : B

The best practice when multiple users are editing an email template at the same time is to always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it. This way, you can avoid overwriting or losing your work, and ensure that the email template is consistent and accurate.If you do not save and exit, the system will warn you that another user is editing the same email template and ask you to confirm your changes

Answer : D

According to theSalesforce documentation, the ''related'' tab of the prospect record displays prospects that have the same score as the current prospect. The ''related'' tab is a feature that shows a list of prospects that are similar to the current prospect in Marketing Cloud Account Engagement. The ''related'' tab can be accessed from the Prospect Record page in Marketing Cloud Account Engagement, and it can show different columns of information for each related prospect, such as name, company, grade, score, or last activity. The user can customize the columns that are displayed on the ''related'' tab, and they can also sort, filter, search, or export the ''related'' tab. The ''related'' tab can also show other information for each related prospect, such as email address, title, assigned user, or custom fields, but these are not the default columns that are displayed on the ''related'' tab, and they need to be added by the user in the column settings. The ''related'' tab can help users to find and compare prospects that have the same level of interest and engagement as the current prospect, and to take actions based on the data. The ''related'' tab does not display prospects that have the same email domain, company, or assigned user as the current prospect, as these are not the criteria that are used to determine the similarity of the prospects. Reference:Salesforce documentation

Answer : A, B, C

There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:

Click the ''Send to Account Engagement'' button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template.If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1

Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information.The prospect can then be added to lists, campaigns, or engagement programs2

Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields.The imported prospects can then be assigned, tagged, or added to lists or campaigns

Answer : A

The [[crm_deleted]] flag is a system field that indicates whether a prospect record has been deleted in Salesforce. The only action that removes this flag from a prospect record is undeleting the record in Salesforce.Re-submitting a form by a prospect, unchecking ''CRM Deleted'' on the prospect record, or removing the prospect from the Marketing Cloud Account Engagement recycle bin will not remove the flag, as the prospect will still be deleted in Salesforce2. Reference:2: [System Fields]

Answer : E

When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.

Answer : A

Completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link.Completion actions only affect prospects, not visitors, because visitors are anonymous and have not been identified by Marketing Cloud Account Engagement yet

Answer : A

Marketing Cloud Account Engagement has native webinar connectors for ReadyTalk, GoToWebinar, and WebEx. These connectors allow you to sync webinar data with Marketing Cloud Account Engagement and use it for segmentation, automation, and reporting.You can also create webinar campaigns in Marketing Cloud Account Engagement and track the registration and attendance of prospects