Salesforce AI Associate Exam Questions Instant Access

Question 1

Which best describes the different between predictive AI and generative AI?

APredictive new and original output for a given input.

BPredictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives natural language.

CPredictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output

Answer : A

''The difference between predictive AI and generative AI is that predictive AI analyzes existing data to make predictions or recommendations based on patterns or trends, while generative AI creates new content based on existing data or inputs. Predictive AI is a type of AI that uses machine learning techniques to learn from existing data and make predictions or recommendations based on the data. For example, predictive AI can be used to forecast sales, revenue, or demand based on historical data and trends. Generative AI is a type of AI that uses machine learning techniques to generate novel content such as images, text, music, or video based on existing data or inputs. For example, generative AI can be used to create realistic faces, write summaries, compose songs, or produce videos.''

Question 2

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

ARemove biased data.

BDetermine data availability.

CDetermine data outcomes.

Answer : B

Before using AI to optimize business operations, the company should first assess the availability and quality of its data. Data is the fuel for AI, and without sufficient and relevant data, AI cannot produce accurate and reliable results. Therefore, the company should identify what data it has, where it is stored, how it is accessed, and how it is maintained. This will help the company understand the feasibility and scope of its AI projects.

Question 3

A sales manager is looking to enhance the quality of lead data in their CRM system.

Which process will most likely help the team accomplish this goal?

ARedesign the lead conversion process,

BReview and update missing lead information.

CPrioritize active leads quarterly.

Answer : B

To enhance the quality of lead data in their CRM system, the most effective process is to review and update missing lead information. This process involves identifying incomplete records and filling in missing details, which can significantly improve the accuracy and usefulness of lead data. Accurate and complete lead information is crucial for effective lead scoring, prioritization, and follow-up, enhancing overall sales performance. Salesforce CRM offers data quality tools and features that assist in regularly reviewing and maintaining the accuracy of lead data. Information on managing lead data quality in Salesforce can be found at Salesforce Lead Management.

Question 4

Which type of bias imposes a system 's values on others?

ASocietal

BAutomation

CAssociation

Answer : A

''Societal bias is the type of bias that imposes a system's values on others. Societal bias is a type of bias that reflects the assumptions, norms, or values of a specific society or culture. Societal bias can affect the fairness and ethics of AI systems, as they may affect how different groups or domains are perceived, treated, or represented by AI systems. For example, societal bias can occur when AI systems impose a system's values on others, such as using Western standards of beauty or success to judge or rank people from other cultures.''

Question 5

Cloud kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequency asked questions

Which field of AI is most suitable for this scenario?

ANatural language processing

BComputer vision

CPredictive analytics

Answer : A

''Natural language processing is the field of AI that is most suitable for this scenario. Natural language processing (NLP) is a branch of AI that enables computers to understand and generate natural language, such as speech or text. NLP can be used to create conversational interfaces that can interact with users using natural language, such as chatbots. Chatbots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the user's intent and context.''

Question 6

What is an implication of user consent in regard to AI data privacy?

AAI ensures complete data privacy by automatically obtaining user consent.

BAI infringes on privacy when user consent is not obtained.

CAI operates Independently of user privacy and consent.

Answer : B

''AI infringes on privacy when user consent is not obtained. User consent is the permission or agreement given by a user to allow their personal data to be collected, used, shared, or stored by others. User consent is an important aspect of data privacy, which is the right of individuals to control how their personal data is handled by others. AI infringes on privacy when user consent is not obtained because it violates the user's rights and preferences regarding their personal data.''

Question 7

A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

AJourney Optimization

BBring Your Own Model

CEinstein Engagement

Answer : C

''Einstein Engagement provides the best solution for a marketing manager who wants to use AI to better engage their customers. Einstein Engagement is a feature that uses AI to optimize email marketing campaigns by providing insights and recommendations on the best time, frequency, content, and subject lines to send emails to each customer. Einstein Engagement can help increase customer engagement, retention, and loyalty by delivering personalized and relevant messages.''

Salesforce Certified AI Associate Exam Questions