Salesforce AI Associate Exam Practice Test Instant Access

Question 1

What is machine learning?

AAI that can grow its intelligence

BAI that creates new content

CA data model used in Salesforce

Answer : C

''A data model is a machine learning feature used in Salesforce. A data model is a representation or abstraction of a real-world phenomenon or process using data structures and algorithms. A data model can be used to describe, analyze, or predict various aspects of the phenomenon or process using machine learning techniques.''

Question 2

What are the three commonly used examples of AI in CRM?

APredictive scoring, reporting, Image classification

BPredictive scoring, forecasting, recommendations

CEinstein Bots, face recognition, recommendations

Answer : B

''Predictive scoring, forecasting, and recommendations are three commonly used examples of AI in CRM. Predictive scoring can help prioritize leads, opportunities, and customers based on their likelihood to convert, churn, or buy. Forecasting can help predict future sales, revenue, or demand based on historical data and trends. Recommendations can help suggest the best products, services, or actions for each customer based on their preferences, behavior, and needs.''

Question 3

Cloud Kicks implements a new product recommendation feature for its shoppers that recommends shoes of a given color to display to customers based on the color of the products from their purchase history.

Which type of bias is most likely to be encountered in this scenario?

AConfirmation

BSurvivorship

CSocietal

Answer : A

''Confirmation bias is most likely to be encountered in this scenario. Confirmation bias is a type of bias that occurs when data or information confirms or supports one's existing beliefs or expectations. For example, confirmation bias can occur when a product recommendation feature only recommends shoes of a given color based on the customer's purchase history, without considering other factors or preferences that may influence their choice.''

Question 4

Cloud Kicks wants to create a custom service analytics application to analyze cases in Salesforce. The application should rely on accurate data to ensure efficient case resolution.

Which data quality dimension Is essential for this custom application?

AConsistency

BDuplication

CAge

Answer : A

''Consistency is the data quality dimension that is essential for creating a custom service analytics application to analyze cases in Salesforce. Consistency means that the data values are uniform and follow a common standard or format across different records, fields, or sources. Consistent data can ensure that the custom application can accurately and efficiently analyze cases and provide meaningful insights.''

Question 5

Cloud Kicks wants to develop a solution to predict customers product interests based on historical dat

a. The company found that employees from one region use a text field to capture the product category, while employees from all other locations use a plckllst.

Which data quality dimension is affected in this scenario?

ACompleteness

BAccuracy

CConsistency

Answer : C

''Consistency is the data quality dimension that is affected in this scenario. Consistency means that the data values are uniform and follow a common standard or format across different records, fields, or sources. Inconsistent data can cause confusion, errors, or duplication in data analysis and processing. For example, using different field types for the same attribute can affect the consistency of the data.''

Question 6

In the context of Salesforce's Trusted AI Principles what does the principle of Empowerment primarily aim to achieve?

AEmpower users to off all skill level to build AI application with clicks, not code.

BEmpower users to contribute to the growing body of knowledge of leading AI research.

CEmpower users to solve challenging technical problems using neural networks.

Answer : A

''The principle of Empowerment primarily aims to achieve empowering users of all skill levels to build AI applications with clicks, not code. Empowerment is one of the Trusted AI Principles that states that AI systems should be designed and developed with respect for the empowerment and education of humans. Empowering users means enabling users to access, use, and benefit from AI systems regardless of their technical expertise or background. For example, empowering users means providing tools and platforms that allow users to build AI applications with clicks, not code, such as Einstein Prediction Builder or Einstein Discovery.''

Question 7

A service leader wants use AI to help customer resolve their issues quicker in a guided self-serve application.

Which Einstein functionality provides the best solution?

ACase Classification

BBots

CRecommendation

Answer : B

''Bots provide the best solution for a service leader who wants to use AI to help customers resolve their issues quicker in a guided self-serve application. Bots are a feature that uses natural language processing (NLP) and natural language understanding (NLU) to create conversational interfaces that can interact with customers using text or voice. Bots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the customer's intent and context.''

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