Unified Individual: This object represents the unified profile of an individual, which contains attributes from multiple sources.
Unified Contact Point: This object represents the unified contact information of an individual, such as email, phone, address, or app.
Unified Link: This object represents the link between an Individual object and a Unified Individual object, or between a Contact Point object and a Unified Contact Point object.
Question 2
What is the correct formula to display the value of the raw data column of "RetailPrice' plus an additional 5 percent?
Answer : C
This is the correct formula to display the value of the raw data column of ''RetailPrice'' plus an additional 5 percent. The formula uses the sourceField function to access the raw data column, and then multiplies it by 1.05 to add 5 percent. The formula is case-sensitive, so the column name must match exactly with the raw data column name. Reference: [Formula Editor], [sourceField Function]
Question 3
To which Data Model entity should the Email field from a CRM Contact object be mapped?
Answer : D
The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360 data model. This entity represents an email address that is associated with an individual or an account contact. Reference: [Contact Point Email Entity]
Question 4
When setting up the data source object or schema for data ingestion, what are the three data categories to select from?
Answer : A, D, E
These are the three data categories to select from when setting up the data source object or schema for data ingestion. Engagement data includes information about how customers interact with a brand or product, such as clicks, views, likes, etc. Order data includes information about transactions or purchases made by customers, such as order ID, amount, date, etc. Profile data includes information about customers' attributes or preferences, such as name, email, gender, etc. Reference: [Data Categories]
Question 5
Which two characteristics describe the Customer 360 data model?
Answer : A, D
The Customer 360 data model is a conceptual model and a canonical model. A conceptual model is a high-level representation of the entities and relationships in a domain of interest, without specifying any implementation details. A canonical model is a common and consistent data model that can be used across different systems and applications. Reference: [Customer 360 Data Model Overview], [Conceptual Model], [Canonical Model]
Question 6
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
Answer : B
To create segments of users based on their Customer Lifetime Value, the customer needs to first ingest the source data into Data Cloud, then map the data to the Customer 360 data model, then create a calculated insight using the formula editor, and finally use the calculated insight in segmentation. Reference: [Data Ingestion], [Data Mapping], [Calculated Insights], [Segmentation]
Question 7
What happens if no file name is specified in AWS S3 data stream during ingestion?
All Official Question Types