Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?
Answer : C
According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is Equal To | 'San Jose' will include cities that contain either 'San Jose' or 'san jose'.
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
Answer : B
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.
Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.
Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field. This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.
A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?
Which three out-of-the-box connectors are available for Data Cloud?
How do the Data streams that use the Marketing Cloud Connector refresh data?
Which authentication type is supported for a Cloud File Storage activation target?