Salesforce Data Cloud Accredited Professional Exam Practice Test

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Total 92 questions
Question 1

What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?



Answer : C

According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is Equal To | 'San Jose' will include cities that contain either 'San Jose' or 'san jose'.


Question 2

What does the Ignore Empty Value option do in Identity Resolution?



Answer : C

The Ignore Empty Value option is a setting for reconciliation rules, which determine the logic for data selection in a unified profile7. If this option is enabled, empty fields are ignored when applying the reconciliation rule. For example, if the rule is to select the most frequent value, and one of the values is empty, it will not be counted as a frequency.


Question 3

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?



Answer : D

The recommended order of processes for updating data in Data Cloud is as follows6:

Refresh Data Stream: This process updates the data from the source, such as Amazon S3, into Data Cloud.

Identity Resolution: This process runs the rulesets that link together multiple records of an individual into a unified profile.

Calculated Insight: This process calculates additional attributes based on existing data, such as lifetime value or churn risk.


Question 4

Which authentication type is supported for a Cloud File Storage activation target?



Answer : B

To create a Cloud File Storage activation target, you need to provide access and secret keys for authentication5. These keys are generated by your cloud storage provider, such as Amazon S3 or Google Cloud Storage.


Question 5

A retail customer wants to bring customer data from different sources and wants to take advantage of Identity Resolution so that it can be used in Segmentation. On which entity should this be segmented for activation membership?



Answer : C

The Unified Individual entity represents the result of Identity Resolution, which links together multiple records of an individual from different sources into a single profile4. This entity can be used for Segmentation and Activation, as it provides a complete and accurate view of each customer.


Question 6

What should be the type of the Event Time Field while ingesting Engagement data?



Answer : C

The type of the Event Time Field while ingesting Engagement data should be Immutable. Immutable means that the field value cannot be changed once it is ingested. The Event Time Field is a mandatory field for Engagement data that represents the timestamp of when an event occurred. It is important to keep this field immutable to ensure the accuracy and consistency of the event data. Reference:Engagement Data Model


Question 7

How do the Data streams that use the Marketing Cloud Connector refresh data?



Answer : B

The data streams that use the Marketing Cloud Connector refresh data using Marketing Cloud's Automation Studio. The Marketing Cloud Connector is a feature that allows you to stream data from Marketing Cloud to Data Cloud in near real time. The connector uses Automation Studio to schedule and run data extracts from Marketing Cloud data extensions and send them to Data Cloud via SFTP. You can configure the frequency and time of the data extracts in Automation Studio. Reference:Marketing Cloud Connector


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Total 92 questions