Salesforce Loyalty Management Accredited Professional Exam Practice Test

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Total 104 questions
Question 1

The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named "tbl_Member" with the following data contents:

* the program member's personal particular and contact information

* member's current-tier value

* member's tier-points

Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?

Answer : D

For migrating 'members-record' from an SQL database into Salesforce Loyalty Management, the correct combination of objects to use is:

D: 'LoyaltyProgramMember,' 'LoyaltyMemberTier,' 'LoyaltyMemberCurrency,' 'Contact,' and 'Account' Object. This combination covers all necessary aspects of Loyalty Program members' records, including personal information, tier status, and point balances.

Question 2

What two ways could an Administrator configure a Promotion to target a specific audience?

Answer : C, D

To target a specific audience with a Promotion in Salesforce Loyalty Management, an administrator could:

Option C 'Create a segment in the Salesforce Customer Data Platform and associate the segment to the promotion.' This allows for precise targeting based on detailed segmentation criteria.

Option D 'Link a promotion to a campaign and associate a segment to the campaign.' This method utilizes Salesforce's campaign management features to target promotions to specific segments.

Question 3

A Consultant needs to set up a new tier-point reset process for a new Loyalty Program, where the data-processing engine (DE) configuration is required.

How should the Consultant set up the data-processing engine with the least configuration effort?

Answer : A

To set up a new tier-point reset process for a Loyalty Program with the least configuration effort, the consultant should:

Option A 'Create a copy of the reset qualifying points DPE template.' This approach leverages existing DPE templates designed for similar purposes, minimizing the need for extensive custom configuration.

Question 4

Using extensive Data Processing Engine jobs to modify Salesforce data at scale,

which two limits should be monitored?

Answer : A, C

When using extensive Data Processing Engine (DPE) jobs to modify Salesforce data at scale, the two limits that should be monitored are:

Option A 'Record Storage Limits,' as extensive data processing and modification can significantly impact the volume of data stored in Salesforce, potentially reaching storage capacity limits.

Option C 'Data Pipeline Limits,' since DPE jobs involve data processing tasks that may be constrained by the limits of Salesforce's data processing capabilities and resources.

Question 5

How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?

Answer : D

To integrate Marketing Cloud with Loyalty Management for creating journeys for promotions, the most effective method is:

Option D 'Use Marketing Cloud Connect.' Marketing Cloud Connect integrates Salesforce CRM data with Marketing Cloud, allowing for the creation of targeted, personalized journeys based on Salesforce data, including Loyalty Management data.

Question 6

A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.

A solution was proposed to draft a design using a journey process to send the

notification email and a new custom object named "Member TierUpdate_ c" that

stores the members that are qualified for a tier upgrade.

Which data source options within the journey should a Consultant use to fulfill this design?

Answer : D

For integrating a custom object 'Member TierUpdate_c' with a journey in Salesforce Marketing Cloud for real-time tier change notifications, the correct data source option is:

Option D 'Salesforce Data' as the Entry Source, with the custom object 'Member TierUpdate_c' as the data source. This option allows for real-time triggering of journeys in Marketing Cloud based on updates to Salesforce records, in this case, the 'Member TierUpdate_c' object which tracks tier upgrades.

Options A and B do not correctly target the custom object designed to track tier changes.

Option C, using a 'Data-Extension,' would not provide the real-time integration needed for immediate email notifications upon tier changes.

Question 7

A member reaches out to the Member Services team regarding points that have expired and requests to restore them. The Loyalty program has a fixed model expiration for non-qualifying points.

How should the Member Services Agent restore the expired points and also set them to expire in the next two months?

Answer : B

To restore expired points for a member in a Loyalty program with a fixed model expiration for non-qualifying points and set them to expire in the next two months, the Member Services Agent should:

Use 'Adjust Points' action on Loyalty Program Member page to credit points and select the Points Expiration Date as two months from the current date (B): This action allows for the direct adjustment of the member's points balance, including the ability to specify a new expiration date for the credited points. It's a straightforward and effective way to restore expired points and set a new expiration date, aligning with the member's request.

Deleting the transaction journal that expired the points (option A), editing the 'Credit' ledgers (option C), or editing the Loyalty Member Currency record (option D) are not standard practices for restoring expired points and setting a new expiration date in Salesforce Loyalty Management.

Salesforce documentation on Loyalty Management would detail the process for adjusting points, including how to handle requests for restoring expired points and setting new expiration dates, ensuring member satisfaction and program integrity.

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Total 104 questions