Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) Exam Practice Test Instant Access

Question 1

A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.

How should the associate proceed?

AStop the journey and restart it when codes are active.

BUpdate the Wait Activity in the journey to the correct date.

CPause the journey and restart it when codes are active.

Answer : C

Question 2

The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.

Which feature helps to regulate how long information is kept in a data extension?

AAutomation Studio

BData Retention

CData Transfer

Answer : B

Question 3

Cloud Kicks is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event.

What is the best practice to collect consent?

AObtain handwritten submissions at the booth.

BProvide a digital form or QR code at the booth.

CEmail everyone from the attendance list.

Answer : B

Question 4

The marketing team at Cloud Kicks is reusing an email with updated copy.

How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

AURLs can be viewed directly in the email.

BURLs must be clicked to verify.

CURLs will be loaded into a report for the email.

Answer : A

Question 5

The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended.

Which metric should the associate review to get more information?

AClick Rate

BOpen Rate

CBounce Rate

Answer : C

Question 6

Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.

Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

ABehavioral Triggers

BUTM Parameters

CLink Alias

Answer : B

Question 7

A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible.

What is the reason the associate cannot see the data extension?

AThe data extension has the Is Testable flag unchecked.

BThe data extension is empty and cannot be used for testing.

CThe associate has insufficient user permissions to perform a test send.

Answer : A