Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) Exam Practice Test Instant Access

Question 1

A marketing associate needs to import a CSV file into a data extension.

Which delimiter should the associate select to correctly import this file type?

ATab

BPipe

CComma

Answer : C

Question 2

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.

Which fields should DR require prior to the form being submitted?

AContact's Name, Email Address, Phone Number, and Preferences

BContact's Name, Email Address, and Communication Opt-In

CContact's Name, Email Address, and Mailing Address

Answer : B

Question 3

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers.

Which feature should the associate use?

ACloudPages

BEmail Studio

CContact Bulilder

Answer : A

Question 4

DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.

How should DR ensure a contact is only receiving emails specific to their area of interest?

AUse decision splits to separate the audience based on location.

BCreate a Journey for each location.

CSend the entire journey to available contacts.

Answer : A

Question 5

A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.

Which CAN-SPAM requirement should the associate check for compliance?

AEnsure the domain and subdomain of any email addresses match company's web domain.

BInclude the organization's physical mailing address in the email.

COnly email people who have double opted-in to receive communications.

Answer : B

Question 6

The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.

The ROI is being calculated using metrics stored on custom data extensions.

Which functionality should be used?

ATracking Reports

BIntelligence Reports

CJourney Analytics Dashboard

Answer : B

Question 7

Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, when subscribers sign up to be notified about specific products, they are added to the same data extension.

Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

ACreate a filtered data extension to remove duplicate products.

BEnsure the box is checked for de-duplicate by email address.

CRun an automation that removes duplicate subscribers at send time.

Answer : B