SAP C_C4H22_2411 SAP Certified Associate - Implementation Consultant - SAP Emarsys Exam Practice Test

Page: 1 / 14
Total 80 questions
Question 1

You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?



Answer : A

For a one-off omnichannel program targeting VIP clients in the Automation Center:

Option A (Target segment): Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.

Option B: Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.

Option C: Incorrect. Entry from program is for linking programs, not a one-off entry.

Option D: Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.

The SAP Emarsys Help Portal under 'Automation Center' confirms Target Segment for one-off campaigns.


Question 2

You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?



Answer : D

A -1 audience size in Digital Ads indicates:

Option D: Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.

Option A: Incorrect. Insufficient contacts would show a low number, not -1.

Option B: Incorrect. Multiple identifiers don't inherently prevent size reporting.

Option C: Incorrect. A failed transfer would show an error, not -1.

The SAP Emarsys Help Portal under 'Digital Ads' explains -1 as a processing state.


Question 3

What key details do you need to provide to activate the email channel? Note: There are 3 correct answers to this question.



Answer : A, D, E

To activate the email channel in SAP Emarsys:

Option A (Sending volumes): Correct. Expected send volumes are required for capacity planning and compliance.

Option D (Sender domain(s)): Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).

Option E (Tenant name and region): Correct. Tenant details identify the account and region for setup.

Option B: Incorrect. Product info is for catalogs, not email activation.

Option C: Incorrect. Sales data is for analytics, not channel setup.

The SAP Emarsys Help Portal under 'Email Channel Setup' lists these requirements.


Question 4

You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message. What should you do to fix this error?



Answer : C

In SAP Emarsys, the 'Forbidden' error message when attempting to access the Security Settings page as an Account Owner indicates that a prerequisite step has not been completed. Specifically, Account Owners must verify their email address before they can access the Security Settings page under the Management menu. This requirement is explicitly outlined in Emarsys documentation to ensure account security and prevent unauthorized access.

The correct action to resolve this issue is to navigate to Management > User Management and verify your email address. According to the Emarsys Help documentation, 'Please note that account owners must verify their email address (Management > User Management) before accessing this page. Trying to open Security Settings without a verified email address will result in an error message: 'Forbidden'' (reference: 'Security settings:: Your account Security Settings,' updated October 17, 2024). This step ensures that the Account Owner's identity is confirmed, aligning with Emarsys' security protocols.

Let's examine why the other options are incorrect:

A . Create a new account owner role and email to access Security Settings: This is not a valid solution. Creating a new Account Owner role or email does not address the root cause of the 'Forbidden' error, which is the lack of email verification for the existing Account Owner. Furthermore, only existing Account Owners or Emarsys Support can promote users to the Account Owner role, and the email address field for an Account Owner can only be changed by Emarsys Support, not by creating a new role (reference: 'About Account Owners,' updated September 25, 2024).

C . Check your email for a link to access the Account Security Settings: While an activation email is sent during the initial Account Owner setup, this option does not apply to fixing the 'Forbidden' error after the account is created. The email verification process occurs within the platform under User Management, not via an external link specifically for accessing Security Settings (reference: 'Activating your Account Owner role,' updated October 29, 2024).

D . Clear your cookies and access Management > Security Settings: Clearing cookies might resolve some browser-related issues, but it has no bearing on the 'Forbidden' error, which is tied to the email verification requirement enforced by the Emarsys platform, not a local browser issue.

Once the email address is verified in Management > User Management, the Account Owner can access the Security Settings page without encountering the 'Forbidden' error. This page allows configuration of security levels for account access and data management, such as setting permitted email domains, IP access controls, and API credentials (reference: 'Security settings:: Your account Security Settings,' updated November 11, 2024). This process underscores Emarsys' emphasis on securing account administration tasks, ensuring only verified Account Owners can modify critical settings.


Question 5

You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design. Which of the following can you use to do the analysis?



Answer : B

Option B (Lean IX): Correct. Lean IX is an enterprise architecture management tool recommended by SAP for analyzing IT landscapes, identifying redundancies, and designing efficient architectures---key steps in a clean core journey.

Option A (SAP Best Practices): Incorrect. While SAP Best Practices provide preconfigured processes, they are not analysis tools for IT landscapes.

Option C (SAP Cloud ALM): Incorrect. SAP Cloud ALM is for application lifecycle management (e.g., implementation, operations), not specifically for IT landscape analysis.

Option D (SAP Solution Manager): Incorrect. While Solution Manager can analyze systems, it is more suited for traditional SAP environments, not the cloud-focused clean core approach in S/4HANA greenfield projects.

SAP's clean core documentation highlights tools like Lean IX for landscape analysis.


Question 6

Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.



Answer : B, D

Revenue tracking in SAP Emarsys uses attribution models:

Option B: Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.

Option D: Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.

Option A: Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.

Option C: Incorrect. Similarly, 366 days is beyond the supported attribution window limit.

The SAP Emarsys Help Portal under 'Revenue Attribution' specifies supported windows (up to 90 days) and touchpoints.


Question 7

You want to prevent a specific wristwatch brand, XELOR, from being recommended on your website, although it will still be available to purchase. How can you do this?



Answer : C

To exclude a brand from recommendations in SAP Emarsys:

Option C: Correct. The command ['exclude', 'brand', 'is', 'XELOR'] in the Web Extend script excludes XELOR from recommendations while keeping it purchasable.

Option A: Incorrect. Excluding 'ALL' brands is nonsensical and would block all recommendations.

Option B: Incorrect. Including XELOR would promote it, not exclude it.

Option D: Incorrect. Setting 'available' to false removes it from purchase, not just recommendations.

The SAP Emarsys Help Portal under 'Web Recommendations' details exclusion commands.


Page:    1 / 14   
Total 80 questions